Apple Maps was Steve Jobs' idea, but that misses the point
posted by Michael H. / Oct 03, 2012, 11:09 PM
According to the report, Jobs started the project to build an in-house Maps app. He put mobile software chief Forstall in charge of the project, and "installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone." In a way, it feels almost like that story about Nikita Khrushchev, and his "write two letters" suggestion to his successor. The first letter, to be opened in a time of crisis, says "Blame me for everything," and that sort of feels like the move here. Like we're supposed to forgive a bad product because it was simply the company following through on the wishes of its fallen leader, which isn't really the right way to look at it. Steve Jobs may have started the project, but it was Tim Cook's choice to release it when he did. Of course, the report also claims that Jobs' hatred of Google was the only reason for the move, which is an idea that makes for good headlines, but it's an idea that is also somewhat absurd, and it's an idea that we've tried to flesh out a bit recently.
Sure, Jobs' had a vendetta against Android, and wanted to remove Google from iOS, that's not under debate. But, that wasn't the only factor in the decision. Remember, even if Apple had updated the Google Maps app for iOS, it still wouldn't have had turn-by-turn navigation or vector graphics, because Google wanted to keep those as competitive advantages for Android. So, Apple had to look for another option.
Apple began pulling in acquisitions to build its own Maps app back in July of 2009. At the time, the fate of Nokia was still up in the air. It's hard to argue that Apple didn't have the money to buy Nokia, or at least license Nokia Maps. Apple could have licensed maps from a number of sources. But, that idea misses the point, just like the idea that the entire reasoning for the change was the hatred of Google.
As we said recently, the future of mobile is in the data a company can collect on its users, and the services that can be provided with that data. Maps is a way to collect huge amounts of data from travel tendencies to a users likes and dislikes as learned through place reviews. Apple wanted to have full control of that data, and didn't want to share it with a competitor (especially one that it had a vendetta against.) This is not a new idea. It's a major reason why Google got into the mobile business, and it's why companies like Amazon also joined the mobile world. It's also why Amazon has started building its own maps service for its Kindle Fire line.
The real question that the report misses is whether or not Steve Jobs would have allowed a product as clearly flawed as Apple's Maps to be released. Steve always tended to err on the side of holding back until a product was fully ready, and iOS Maps is clearly not ready for prime time. A certain amount of the problems can be attributed to the fact that it is a first generation product, but it is still not good enough, and certainly not up to Jobs' usual standards. It's hard to say just how much better Apple Maps could have been with just more in-house development, and without the help of the crowd. Still, it's hard to imagine Steve Jobs with his obsession to accuracy would have allowed the mess of iOS Maps to be released, especially given that there was still a year on the Google deal. That could have been a year to put in a lot of work on Apple's Maps.
source: Bloomberg Businessweek
Posts: 590; Member since: Oct 24, 2011
''But that misses the point'' with a few miles south from the real location
posted on Oct 03, 2012, 11:13 PM 24
Posts: 550; Member since: Apr 30, 2012
I believe 10-mile error is not that few.
posted on Oct 03, 2012, 11:51 PM 5
Posts: 1236; Member since: Sep 26, 2012
RIP Steve Jobs (Respect!) but RIP Apple Maps as well (good riddence!)
posted on Oct 04, 2012, 3:37 AM 3
I always love Apple maps Thank you Steve jobs :D
posted on Oct 03, 2012, 11:13 PM 5
Posts: 159; Member since: Sep 09, 2010
this is the kind of support that I hate. its not a football team that U love no matter what. but apple is a compony working for us! customers! why would U love it if the product is bad?
posted on Oct 04, 2012, 12:04 AM 17
Posts: 166; Member since: Oct 22, 2011
Wendy. On every article I read you seem to always post an irrelevant comment which doesn't even express a view. Sometimes I wonder if this is just a fake account to annoy people. A typical Wendy comment would be 'I love my iPhone' or 'Apple is so cool'. Even iOS supporters admit iOS maps is a complete fail so I really can't understand how or why you are enjoying it so much.
posted on Oct 05, 2012, 6:47 PM 0
Posts: 2828; Member since: Aug 11, 2012
Shows where anything based on "Hatred" leads to. Apple should elarn instead of trying to push these stories through meida which of course would do anything for money. So what if SJ hated Android? With all the hate and money could he achieve what he wanted ... except for perhaps airingf same old rhetorics tirelessly?
posted on Oct 03, 2012, 11:17 PM 3
Posts: 10457; Member since: May 14, 2012
Lol I just had to.
posted on Oct 03, 2012, 11:23 PM 11
Posts: 963; Member since: Feb 12, 2012
it's because of hatred, or simply because Jobs wanted to make everything himself. I am not surprised if he had plans to make apple search engine, apple video sharing site, apple map, apple mail, etc.. it's hatred, greed and selfishness..
posted on Oct 03, 2012, 11:29 PM 10
exactly which is the very essence of pride.........pride says "im better than you" and pride says "i dont care about you all i care about is me"...sorry but these are the main reasons why this company is being brought low......they have been on top for too long and now justice is being served......and not the kind of justice found in a court room either.. judgement is being passed over the apple corporation and it aint gonna be good for them...
posted on Oct 03, 2012, 11:39 PM 4
Posts: 1476; Member since: Dec 01, 2011
Is the point of this article just to point out that "Hey! It's made by Steve Jobs, you all should love it cos the guy's a genius!". Because, no, Apple Maps still sucks...
posted on Oct 03, 2012, 11:42 PM 14
Posts: 113; Member since: Jun 08, 2012
exactly my idea ,, first came in mind that mostly apple now uses this " was steve jobs idea" as marketing technique ... thinking " and most probably right " that by this ,ppl will accept the product watever is the out come quality
posted on Oct 03, 2012, 11:56 PM 4
Posts: 6023; Member since: Dec 30, 2010
I think part of the article that doesn't get talked about more is that Google didn't want turn by turn with voice and vector graphics on iOS, and wanted that exclusive to Android. Nothing wrong with that, but thats why Apple wanted to do their own thing. Maybe thats why Apple didn't wanna bother with Nokia....didn't wanna risk the same thing happening. I also dont think Jobs woulda allowed Apple Maps in its current form to be released. To me...it seems like some or someone at Apple is trying to carve their own way after Jobs death and it might hurt them more than help them right now.
posted on Oct 04, 2012, 7:20 AM 1
Posts: 1042; Member since: Feb 22, 2012
yeah this is absurd... the man is dead... sure he had projects in place to carry on after his death but Tim Cook or any other CEO will always have their own intentions with taking a project on to completion... I see "good business" in Tim, will it water down apple's exclusivity??? Yes! but like android's best accomplishment, it will be better for consumers in the long run... things are changing slowly but that horrible apple odor will leave in a few years...
posted on Oct 04, 2012, 12:34 AM 0
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