Android sees strongest growth in two years as iOS and Windows Phone's market shares slide


Has Android 'won' the ongoing boxing match with iOS, its arch-adversary? Technically, iOS may be a faster and more nimble athlete, but Android has certainly won by score, and what's more, its supporters over the world keep growing! Kantar Worldpanel's mobile OS market share data for Q1 2016 shows Android's market share in the EU5 (Great Britain, Germany, France, Italy, and Spain) region gained 7.1% to reach 75.6%. In America, the robot saw a 7.3% increase to 65.5%, and China's Android share grew by 6% to over 77%.

To say Andy the droid is doing fine would be an understatement, considering it's got more than half the market in those places all for him. Kantar's Lauren Guenveur agrees, pointing out that not only has the OS seen its strongest growth across the EU5 in over two years, but the uprising is driven by different brands and ecosystems specific to those regions.

Meanwhile, iOS' share declined in the EU and China, and one-time Windows Phone users steadily switched to Android, for Google's OS has offered "a better user experience with a variety of brands and models across a multitude of price points," as noted by Kantar's Dominic Sunnebo. Interestingly, users from former Windows strongholds like Italy and France opted for mid-range droids by the likes of Huawei, Wiko, and Asus, while Britons were hot for Samsung's affordable J5 and A5 handsets.

Although high-end smartphone sales are slipping as customers increasingly consider value-oriented options, the Galaxy S7 was still the fifth best-selling device in America, while Motorola increased its market share by nearly 3% thanks to promotions by Verizon. However, Android's hegemony could be threatened by none other than the "potent munchkin" that is the iPhone SE, which could find itself in high demand during the second quarter – particularly in China, where it has the potential to become a successful mid-tier offering.

source: Kantar

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90 Comments

1. 14545

Posts: 1835; Member since: Nov 22, 2011

Faster, more nimble how? Is it a fine platform, sure. But I don't really see how it is considered "faster"?

3. wilardid

Posts: 4; Member since: May 11, 2016

"Even the old IPHONE 6 BETTER THAN the HTC 10 or GALAXY S7 if you want true gaming power" "Meanwhile, Apple’s IPHONE TECH FROM LAST YEAR BEATS THE BEST ANDROID can offer TODAY when it comes to REAL LIFE USAGE and gaming performance" Http.://bgr.com/2016/04/15/galaxy-s7-htc-10-iphone​-6s

7. sissy246

Posts: 7078; Member since: Mar 04, 2015

Well not everyone games , but I could give a rats a$$ that your ICRAP is a 10th of a second faster. I will take my note 5 over it any day and can do way more with it then your iPhone 6 or any iphone.

10. Jimrod

Posts: 1605; Member since: Sep 22, 2014

So, to the original question - "Faster, more nimble how?" - you've both just admitted iOS is faster, regardless of your opinion on how much that matters (I guarantee it would be the most important fact in the world were the tables turned) but can't just accept it without having to troll and just be happy that it's a positive Android article.

20. 444777

Posts: 399; Member since: May 02, 2016

Of course the FSF was going to hate Apple, Apple and Jobs stand for almost the opposite of software freedom. Oh, sure, they used an open source bit somewhere in their stack because it was easier than writing it from scratch, but for the most part they're all about complete control over your experience, over what you can and cannot do with your computer, offering in return an experience that, since they make sure nothing disruptive is allowed to happen, is very smooth. None of this has anything to do with questions of relative quality in any more neutral sense. There's just a fundamental opposition in ideology there, with the FSF being for control by users and Apple being for users giving up control in favour of smoother usability. The two can't possibly get along. It's not a matter of rival cults in opposition just because both exist, it's a matter of completely opposed ideas.

29. Jimrod

Posts: 1605; Member since: Sep 22, 2014

But I can still do everything that matters on iOS like I can on Android, it's not like I can't do anything except browse Apple.com or something on an iPhone. I'd prefer an open folder system for sure but there are also things I prefer on my iPhone to friend's Samsung or HTC phones, they seem to last a lot better over the two years I own them for a start - my iPhone 6 is still working the same as when I bought it yet my friend's phones have noticeably slowed and battery life worsened. Come September I'll check out the options though, I do prefer a sub 5" phone because I prefer to use them one-handed which limits the options a bit, I may even get an SE if the iPhone 7 or alternatives don't impress. For me it comes down to what's out when I'm due an upgrade and what works better - when I bought the "6" I tried a Galaxy A5 because I thought it was a better design and in the hand, within seconds I found it laggy so put it back. Nothing else about the specs mattered, it was the form I wanted but didn't work as well as I hoped so I stuck to the iPhone. If there were more decent 4.5-4.7" Android options I'd love to give them a look (especially with smaller bezels than iPhones) but sadly all the big players only seem to think people want 5.2"+ phablets. Perhaps the HTC 10 mini will be out around then...

38. tedkord

Posts: 17312; Member since: Jun 17, 2009

"Everything that matters." That's very subjective. If all you do is make calls and send texts, then a flip phone does everything that matters to you. What matters to one isn't the fame as what matters to another.

45. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Give examples then, tell me what useful functions you get out of Android that I can't on iOS...

49. tedkord

Posts: 17312; Member since: Jun 17, 2009

Me personally? I can pull the pen out of my Note 5 and write a name and phone number on the screen without turning the screen on. I can automatically turn that handwritten number into a contact. I can start an app, leave it for other apps, and come back later and it will have continued running the whole time, not simply frozen and slept. I can have my home and other screens in any configuration I like. Total customization. Those are off the top of my head. The fact is, even mid range phones today are more than fast enough to do what most people use them for. The difference in speed between platforms is negligible and only noticeable side by side, and dependent in what you're doing. Some are fast in one respect, slower in another.

53. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Ok, that's a fair start. I don't have use for the pen because I only use the "normal" sized models and I prefer one-handed operation but it's a nice option for those that like a larger phone. I've never really had a problem switching between apps or web pages even on my iPhone 6, it seems even faster on the newer models with more RAM so again no real benefit for me - I do have apps that run in the background though, such as Audiotools, Tune-in Radio, the Phone itself so it just depends on App design I guess. What I do notice is Audiotools drains the battery faster when it stays in the background so I'd rather it didn't much of the time! Customization, again nice, I can still move my apps where I prefer, just stuck to the grid layout - it's hardly a big benefit as phones are really just app-launchers at the end of the day, you don't use the homescreens as such. So nothing that's really a deal-breaker there for me.

64. ColinW

Posts: 412; Member since: Jun 04, 2014

The reason why even my cheapest phone a Xiaomi is faster to use in practice than any iPhone costing 4x as much, is I have everything I need where I want it and in a form I need it in. You may just need a simple app launcher, Android can be that, but it can be much more, an iPhone cannot. If you have the mentality that phones are just app launchers then you are not qualified to judge the difference between IOS and other OS's, the fact kis smartphones are far more than app launchers, the better ones that is.

66. Jimrod

Posts: 1605; Member since: Sep 22, 2014

I'm sorry, I didn't realise Android phones can wash my car, do my dishes, vacuum the house... Oh wait, no they can't, they're basically App launchers like any OS. It's always "Pffft Android can so so much more..." but in reality, aside from changing icons, and adjusting homescreen layout, it really can't. You said earlier that iPhones can't run powerful features like Android can, like what? Examples.

132. marorun

Posts: 5029; Member since: Mar 30, 2015

Jimrod can you plug a harddrive on your iphone? Just an example..

84. tedkord

Posts: 17312; Member since: Jun 17, 2009

It's not about switching apps, it's about the apps continuing to run when not in the foreground. The key words are "for you." It's not just about grids and such. When I open my phone, right on the homesreen is all the info I need for the day - my schedule, the weather, appointments, I don't need to open any apps, or move between any screens. It's super convenient.

93. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Some people will never realize nor care about such uses, until apple "invents" it...

95. willard12 unregistered

I believe you can also double tap your home button and you go straight to the camera where you can take a photo using the volume button as a shutter.

115. tedkord

Posts: 17312; Member since: Jun 17, 2009

True. I'm not much of a camera user, so that rarely get used on mine. The wife uses it on her S7.

113. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

But when I load a webpage on Android and switch to another app and come back, the page is doen loading. On iOs it picks up where I left off as it doesn't load in the background. So that's not faster. All browsers on iOS are forced to limitation that are forced by them all having to use webkit. On Anddroid the browser only seesm slower, because they are all more liek the desktop versions and have more features and capabilities. Also, all the browsers on my Android can load flash content, the fact yours can't and is forced to load only HTML versiosn, will make them faster because HTML media is faster loading that flash, but it doesn't perform batter. This has been proven countless times. Yes Flash does use more resources, but it is a huge plus. The downside to media with HTML, is the code has to be loaded every single time the code is looped. In flash, the movie is loaded once into memory and you can loop it billions of times and you will lose nothign over time while HTML code degrades and is why the code has to be refreshed. This fits what I said when FASTER isnt always better. because if faster means you're missing a piece of data, presented in another form, means it sucks. I dont need more speed. I want to see content the way it was originally done. Sure this means I sacrifice some speed, but the fact is, seeing content the way it was originally designed, is better than some half-assed Apple shortcut.

117. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

Stop living in the past brosephine. My safari tab will continue to open even if I switch to another app. A better test is to use an ipad split view and watch safari load all the way. Another day another BS post from you.

133. marorun

Posts: 5029; Member since: Mar 30, 2015

ninetysix i just tested on my ipad air 2. In split view its do continue to load. Not if i just switch app its stop and continue from where its was.. Stop lying damn it.

138. k4ever

Posts: 240; Member since: Oct 08, 2014

I also have a Galaxy Note (4). To add to tedkord's comment, I can also run two apps at once on the same screen and pin electronic sticky notes to my home screen. You don't have nearly as much customization on your iPhone as we do with Android phones. We can add additional home screens to our phones with unique widgets on each screen. We can add both apps and widgets to the home screen. We have more control over what the buttons can do on our phones and what gestures will do. We can turn on/off Bluetooth, Wi-Fi, etc without going into a settings menu. We can securely connect to a wireless router without a password (WPS). We can change out our default apps (mail, calendar, music, web, etc) at will. We have better control and support for 3rd party on-screen keyboards. We can do all of this without rooting. However, if we take just 10 minutes to root our phone, we can do even more (like make specific apps launch when connected to Wi-Fi or Bluetooth or when we get to certain location). All of this stuff may not be a deal breaker for you. However, for people like us who are used to getting more out of our phones for less (and having a real smart phone, switching to iOS is like going backwards in time.

147. blingblingthing

Posts: 946; Member since: Oct 23, 2012

What about the added remote controls - No need to get and looks for a remote Running multipApps at once. Widgets that allow you to not have to load the full app?

131. marorun

Posts: 5029; Member since: Mar 30, 2015

Jimrod my old M7 and M8 from HTC in fact the phone got better over time now its faster and has better battery life. My Zony Z1 also got a lots faster and better at taking picture but lost maybe 5% of battery life. As for your iphone 6 you must be lucky because i have load of clients complaining its getting slower with new update and lag and battery life getting horrible. Dont use Samsung device.. Of all the android phone i used they where the slowest and most buggy or laggy so i wont use them anymore. ( S7 is pretty nice but still i would not go for it ) I fully agree on 4.5 to 4.7 inch is also perfect size for me but not many choice around for this size anymore and i wont go iphone because i want to keep option to switch OEM all the time and i dont want to loose all my purchases.

139. k4ever

Posts: 240; Member since: Oct 08, 2014

I've used Samsung devices since the S3 and the Note 3. They are better than my Nexus devices were. In fact I prefer to use just Samsung devices on the high end because I get more for my money than Nexus, or high end Sony, HTC, LG, or iPhone. Just like Android has improved dramatically since 2.x, TouchWiz has improved dramatically over the last few years. Do you think the Note 4/5 and Galaxy S3/4/6/7 sold well and got high marks without Samsung fixing TouchWiz' bloat? I made the great mistake of buying my wife a Galaxy S3. I found myself (a stock Android fanatic) loving that phone just as much as she did. She now has a Galaxy S7 Edge and Galaxy Tab S 10.5. I have a Note 4 and Galaxy Tab S 8.4. Samsung didn't make it to being the #1 electronics company on the planet by not learning from their mistakes. Their products are spectacular (I also own 4 Samsung TVs).

35. tedkord

Posts: 17312; Member since: Jun 17, 2009

My old Celeron PC could get more FPS on Pong than a newer Core i7 can on the latest Crysis at maxed out settings. That doesn't make the Celeron faster, it's just doing a lot less.

140. k4ever

Posts: 240; Member since: Oct 08, 2014

Well said! The iPhone is definitely doing a lot less than even a cheap Android phone.

148. blingblingthing

Posts: 946; Member since: Oct 23, 2012

I'm tired of telling ppl this. Nokia 1100 loads contacts and boots etc faster than just about any smartphone. That isn't because it's faster tho, it's just doing less. It's easy to do nothing fast.

81. sissy246

Posts: 7078; Member since: Mar 04, 2015

I don't game much, we'll at least not fast games like temple run, I have also seen videos that show ios is a 10th of a second faster at gaming so that is all I can go by. So yes I will take all the other things my note 5 will do over that 10th of a second you have over gaming.

151. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes iOS is faster because it doesn't do anything. It's not really admitting to anything. While I watch every last one of you complain about how the devices are boring and featureless. This is the price you pay for Apple BS. You all come here and lie about ho great iOs is, and in the same time you also try to criticize every feature Android has in one form or another, simply because you don't have it. Yes its faster, but faster isn't better. When I travel to work, a Ferrari would be faster, but the speed limit is still the same; and for the same distance of travel; my everyday car iwll burn less gas which means I spend less money so thus its better. Take the Ferrari to the track and that si where its fast is actually a benefit, but see its a special situation. That si how Apple stuff is. It is better in some instances, but not enough of it to even matter. being faster at doing nothign and paying as much as I do to get it, isn't better. IT'S PLAIN STUPID! I own Apple stuff too, I will never say its better than any Android I've had since the Note II, because they are not in the things that matter to me. I ant the fastest most cores, most ram, most features, and most capabilities that fit my needs for the least possible price. The iPhone as a daily driver would mean I would need to carry a laptop or tablet around to fit that bill. Apple devices are a toy compared to other options. You don't have to admit a fact. In this case the fact doesn't matter.

14. kiko007

Posts: 7493; Member since: Feb 17, 2016

Those milliseconds add up over time. And while your Note 5 can do more, it won't last nearly as long or be worth nearly as much in the future.

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