Analysts don't see a future for Windows RT

Analysts don't see a future for Windows RT
Ever since the first word about Windows RT, no one was quite sure what to make of it. The price point for the tablets wasn't terrible, but there didn't seem to be much as far as positives for the platform. RT isn't as fully realized a platform as Windows Phone, and it doesn't have the legacy support that you would find in Windows 8. So, it shouldn't be much of a surprise that analysts don't expect RT to last too long.

According to IDC’s Bob O’Donnell, “Windows RT breaks the core value proposition of Windows,” which is based on legacy support for apps. Wes Miller of Directions on Microsoft said that he doesn’t “see a long-term viability for Windows RT as a value-driven strategy” because the app ecosystem isn't strong enough to attract customers. And, Gartner analyst Carolina Milanesi said that she doesn't expect Windows RT to ever be a real competitor to Android or iOS, and while it will likely stick around "for now", the future is murky.

The analysts expect that Microsoft will try to make another push with Windows RT devices running on Tegra 4 processors after Windows 8.1 is released, but based on the current sales numbers, it doesn't seem likely that RT has that long of a future.

source: ComputerWorld via BGR

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43 Comments

2. alltechinside

Posts: 248; Member since: Apr 21, 2013

Microsoft should just kill off the Windows RT line. Majority of the people still don't know the difference between RT and 8 because of poor marketing by microsoft. The price tag doesn't help either. While the idea was good, the execution was terrible.

40. DualVoiceCoil

Posts: 5; Member since: Apr 08, 2013

I agree with you! From a marketing standpoint, when I look at Microsoft's TV adds about the Surface, I thought I was looking at a break dancing show having absolutely nothing to do with the product. Whoever runs MS marketing department should consider making hip/hop gangster-style videos for rappers -- not technology. RT intent and purposes were well intended. The PRO should improve its design: make it slimmer, lighter, 1080p, excellent battery life, better speakers, and larger storage. Then, come out with the "Surface 'Zune' Player" sporting a nice 5" screen -- now we're talking!

42. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I have to ask the store is it RT to avoid buying one from mistake. Most people want the ultraportable convertible for windows 8 running core i3/5/7

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Analysts, stop the imagination, Microsoft is not giving up on Windows RT. Maybe RT can compete with Android and iOS in the future. Who knows the future?http://www.neowin.net/news/microsoft-is-not-giving-up-on-windows-rt-despite-what-the-rumors-may-be-saying

20. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Your right. Microsoft is not giving up on Windows RT; customers are giving up on Windows RT. I now see the difference. Stupid me. Stop kidding yourself. RT was a huge mistake before it was even released. No one wants a dumbed down windows 8 experience.

35. the_best

Posts: 139; Member since: Oct 14, 2012

are you sure, people dont seam to mind a dumbed down mac os on the iphone, and then a dumbed down version of the iphone on the ipad.

37. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Huge number of iPhone and iPad buyers don't even own a Mac. The world is still dominated by Windows machines and less than 1 out of 10 people ever used a Mac in their entire life. Majority of people don't even know what their missing. But Windows users know that they can't use legacy Window apps up on a Windows RT tab.

7. jove39

Posts: 2148; Member since: Oct 18, 2011

Windows RT should be merged with windows phone...for better multitasking features on mobiles...tabs are better with real Windows.

41. depeche

Posts: 63; Member since: Feb 04, 2011

I was going to buy it when it first came; I think the hardware itself is a great idea.. My original impression was that Windows Phone and Windows RT would be one in the same.. I spent that money on a Nexus 7 and it was just as capable of producing spreadsheet & word processor files; bought a blue tooth keyboard spent half as much money on a product that was, in my opinion, twice the capabilities. I love Windows phone and I really wanted to love Window RT

23. FadyNabil

Posts: 39; Member since: May 10, 2013

in my opinion, two scenarios are here : 1. Intel and OEM's are trying to bring the "Wintel" platform in tablet form factor, this seems nice, but it means that the Tablet as we know will disappear, and it will be what we can call "Tablet PC", only if the consumers likes this, and want to replace their laptops and tablets with all-in one device called "Tablet PC". this scenario is the best for Microsoft, Worse for apple, and Doom for Android, there will be no Android. 2. The consumers will still buy the two, laptop for work, and tablet for fun, This is hard for microsoft, it will have to work on Windows RT, no other choice, with money and time, Win RT will be a good competitor.

25. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I never got the feeling Microsoft even saw a future in Windows RT. Just a placeholder to have a tablet on the market in response to consumer demand for such products.

26. pookiewood

Posts: 631; Member since: Mar 05, 2012

I hope they don't kill it before I get my 7-8" tablet running RT. There is a market if they drop the prices. No need for RT to be over $300 in any form factor, memory size, etc.

27. krimHD

Posts: 106; Member since: May 23, 2012

they should try merging windows RT and windows phone together.

28. FlushGordon unregistered

Microsoft is the Flopstradamus of the Tech. Universe Remember Microsoft Bob? WinME? ZUNE? Zune Store? VISTA? Win8? RT? LOL

39. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

dont know what u saying but win8 is evolution not fail UI might be what u dont like its not big deal look at the + side performce is ultimate and extremly fast which is no way there in linux yet even on old systems win8 runs like hell which is the best thing happened to windows and win7 desktop is coming back to win8 in updates and foget about start button its not a deal breaker MAcOS or Ubuntu also dont have it

29. Furbal unregistered

why get windows rt, when you can get windows 8 x86 on a w510 or ativ 500 for cheaper than the surface?

30. pongkie

Posts: 663; Member since: Aug 20, 2011

You don't need an analyst to know that

31. twens

Posts: 1182; Member since: Feb 25, 2012

Since intel with its power sucking chips are the true cause for all this RT and Pro confusion. Why dont we just forget about RT and wait for intel to produce a much more power effiecient chip which can ran and handle windows with arm kind of battery usage. To me,it feels like intel has been sleeping off way too much. Microsoft is in the right direction,windows 8 is a good step and all we need is the rigjt chips to make the dream a reality.

38. jromy

Posts: 114; Member since: Feb 26, 2013

I thought windows RT was the only thing Intel was not imvolved in, ARM chips are for the RT and Intel for the Windows 8 tablets. Maybe I'm wrong but if windows 8 is a good step then it was a good step thanks to Intel.

32. TROLL

Posts: 4851; Member since: Apr 13, 2012

R.I.P Windows RT.....™

33. Edmund

Posts: 656; Member since: Jul 13, 2012

I don't see a future for android on tablets. Doesn't mean it may or may not happen

34. techloverNYC

Posts: 601; Member since: Nov 20, 2012

if it wasnt the price tag and poor marketing, this product can be an tablet killer

36. oister85 unregistered

Have anybody seen the lenovo yoga that thing is a piece of art . Is window laptop/tablet. I5core. Window 8. I think there's no need for the rt version.

43. trexnkrumpets

Posts: 45; Member since: Jan 15, 2013

Hmm... I'm using an asus vivo rt as we speak. Don't know what you guys are talking about but this thing has insane battery life that no other tablet comes close to. Flash support, OFFICE. That I can easily access and edit and manage between my w8 devices -winrt/winphone8/win8pro. I edit and create power points at work or on lunch breaks , show people presentations off my lumia 920, and create word documents at home as well as excel spreadsheets. Bad marketing I agree. But hey... did you guys know Android was Unpopular at one point too?? Unbelievable right. Just need the right manuf like how Samsung has brought android to take a shot at the OS of Thrones. I believe Nokia can make it happen. We shall see. :P

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