Analyst says that Xiaomi sold 14.8 million handsets in Q1 2016

Analyst says that Xiaomi sold 14.8 million handsets in Q1 2016
It just makes so much sense for Xiaomi to take its talents to the U.S. It is a recurring theme that has been addressed by Xiaomi VP and former Googler Hugo Barra. If anyone at the manufacturer knows the U.S. smartphone market in and out, it would be Barra. It feels as though Xiaomi is awaiting the perfect moment, and the perfect phone to sell in the states. But what could possibly make the Xiaomi Mi 5 unfit for U.S. consumption?

Without the benefit of  having Yankee dollars in its pockets, Xiaomi managed to sell 14.8 million smartphone units in the first quarter of this year according to an estimate made by IHS Technology analyst Kevin Wang. This includes sales outside of China and would actually be flat with the 14.98 million units sold during last year's first quarter. But considering that the Xiaomi Mi 5 flagship is being sold only via flash sales at the moment, there could be pent up demand for the product that won't be satiated until the phone hits retailers.

Xiaomi should be able to top last year's sales figure of more than 70 million phones. That figure was a disappointment as it fell well short of the company's goal to sell 80 million to 100 million phones last year. One possibly hot phone on the horizon is the 6.4-inch Xiaomi Max. The phablet's front panel recently leaked.

If Xiaomi can't show significant growth the way it used to, it might be time for the company to consider that long awaited move into the U.S. market.


source: AndroidHeadlines

Related phones

Mi 5
  • Display 5.2" 1080 x 1920 pixels
  • Camera 16 MP / 4 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core
  • Storage 128 GB
  • Battery 3000 mAh

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22 Comments

1. kishore3k

Posts: 102; Member since: Mar 11, 2016

Yes I hate flash sales , here in India company is underfire to meet the demand of redmi note 3 (both 16gb and 32gb) Even after 4 months of preparation we all like xiaomi phones but buying one is always Nightmare for many.

2. manojmcn

Posts: 633; Member since: Jul 16, 2015

Samsung is picking up their game in mid & lower range phones. Add to that the premium label established by now through the latest S & Note series. People tend to prefer premium brands when looking for the lower range phones too. Xiaomi will face tougher competition and growth will be harder.

3. fly2click

Posts: 41; Member since: Oct 19, 2012

But Its the real time performance is what Xiaomi is unique with other mid rangers. Many devices looks good in papers or spec sheet. But when you actually hold it in your hand and start using..get it. Why someone wants to wait for 4 months to buy a phone, because he considers thats a worth of an investment. I never seen a place for xiaomi until I owned a device. MIUI is so much better and matured interface compared to touchwiz( the latest version of touchwiz is comparatively good).I agree that Samsung has been releasing reasonably good phones in terms of everything that matters to the users. But trust me, Its the samsung who is facing stiff competition with xiaomi now.

10. manojmcn

Posts: 633; Member since: Jul 16, 2015

Xiaomi overtook Samsung sometime back in their biggest market - China. They also ate into Sammy's market in India. But post S6, the approach of Samsung has been aggressive in the two markets. That is one reason (apart from other chinese vendors) Xiaomi's growth is stuck. In India, the J & On series have boosted the market share of Samsung. People tend to prefer offerings from premium brands when looking for the lower range phones too. If the S7 launch boosts the chinese market share for Sammy, then it will be very difficult for companies like Xiaomi to survive.

16. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Pretty sure you doesn't live in Southeast asia, when XiaoMi engulf China you hater say it will not success outside China, then it engulf India you change your mouth tone and say it will not sucess. Your so called premium brand is meant for a sheeep who willing to pay double than the value. Mi5 back made of ceramic glass, and easily make your s7 edge look fragile, please define the word "premium" that you just mention?

14. justrt

Posts: 446; Member since: Jul 10, 2014

I don't think it's Samsung. Huawei is taking the biggest bite from Xiaomi.

4. jellmoo

Posts: 2531; Member since: Oct 31, 2011

Um... Wouldn't this put them on pace to sell only 60 million devices this year? Are the other quarters slated to have higher sales than this one?

8. Guaire

Posts: 855; Member since: Oct 15, 2014

At the beginning of the past year Xiaomi CEO asked its suppliers to be ready for 100M units. At Q1 15 they had underwhelmed Redmi 2, outdated Redmi Note, overpriced Mi Note. Also they were late to cutting price of the Mi4. At Q2 they added its shelves overpriced Mi Note Pro in China and both overpriced and underwhelmed Mi4i in international markets. After H1 it was obvious 100M not gonna happen. They pretended it wasn't their goal. At H2 they have boosted sales with great value phones like Redmi Note 2, Redmi Note 3 and Mi4c (only in China of course). Now they have new handsets with great values in China like Redmi Note 3, Redmi Note 3 Pro, Mi5, Mi4s, Redmi 3, Redmi 3 Pro. If those phones can't boost the sales in China, I don't think there is a room for further growth in their homeland. They can maintain a growth at official Xiaomi markets, but they are operating very few markets, worse they are feeding those markets with second rate products like Mi4i or outdated products like Redmi 2, Redmi Note Prime. Right now they still are selling 2 years old Redmi 1s in one of those markets. Hot products like Mi flagships almost never reach those markets.

17. jellmoo

Posts: 2531; Member since: Oct 31, 2011

Oh, I totally get that. I'm just curious about this statement from the article: "Xiaomi should be able to top last year's sales figure of more than 70 million phones." With just under 15 million units sold in Q1, the math doesn't hold up unless the next Quarters are expected to see a spike in sales.

5. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

But that doesnt mean they make money

6. Guaire

Posts: 855; Member since: Oct 15, 2014

Pretty low considering what they have released within the quarter. Seems like competitors stopped its growth with Xiaomi's own tactics both in China and India. Hugo Barra doesn't a good job at Xiaomi's expansion at all. They can't reach new markets in time worse they feed those official Xiaomi markets with old devices even worse those devices doesn't have charming prices like they had in China.

12. manojmcn

Posts: 633; Member since: Jul 16, 2015

Hugo Barra is not the issue. The main issue is Xiaomi doesn't have proper R&D, so they use so many copied tech inside their devices. So they can sell them only in markets where copyright/patent laws are weak. For markets like US, they will be slaughtered with law suits if they dare to put the models in the market. Or they may have to spend huge amounts in licensing fee which will render the low price phones with no or negative profits.

13. Guaire

Posts: 855; Member since: Oct 15, 2014

Hugo Barra is head of the expansion, so he is responsible that s**tty decisions. Patent suits may or may not be an issue in the US and lets say EU zone. Still they could have Asia, Africa, Central America and South America, Middle-East. They only have launched a handful of countries and not doing well at those countries. I don't think OnePlus have a R&D budget and pays for patents. They are basically operates almost exactly like Xiaomi in the Western markets.

7. ..Z..

Posts: 85; Member since: Apr 16, 2016

Great design of the phone, but hugely let down by crappy Gpu. If it came with MaliT880Mp16.

9. vincelongman

Posts: 5623; Member since: Feb 10, 2013

The Mi 5 has the 820, its GPU is tied with the 8890's MaliT880Mp12 as the best GPU in a phone (actually better in many cases)

19. ..Z..

Posts: 85; Member since: Apr 16, 2016

It's confirmed as T880Mp4.

22. vincelongman

Posts: 5623; Member since: Feb 10, 2013

Source please Qualcomm using the T880Mp4 is pretty interesting Maybe we will see a Nvidia Soc with a PowerVR GPU and an Intel SoC with an AMD GPU

11. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

Crappy GPU??? You're just stereotyping right??

15. justrt

Posts: 446; Member since: Jul 10, 2014

Absolute failure!

18. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

I doubt they will try to expand int US and European Markets due to the fact that they will have to legally pay for patents or licensing which they are infringing on now. If they made that move they would be embroiled in legal suits all around. They are protected in China by the government and can infringed on as many patents as they like but outside the boarders of China they they would have to pony up those licencing fees.

20. mahima

Posts: 719; Member since: Nov 20, 2014

typing on redmi note 3, xiaomi exceed my expectation so far with redmi note 3. miui is great(one of the best android skin).

21. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Wow! A near identical copy of the Note 5. I mean that's just blatant!

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