Analyst says Apple will save time and money using the iPad 2 as a display in its stores

Analyst says Apple will save time and money using the iPad 2 as a display in its stores
With the overhaul of Apple's chain of 323 retail stores making its premiere this past weekend, one analyst says that the Cupertino based-firm will save time and money with its use of the Apple iPad 2 in the upgraded stores. Ticonderoga Securities analyst Brian White wrote investors on Monday, telling them that the way Apple is using the tablets in its stores to show customers product information, features, and pricing on a particular device will help take the retail locations to the next level. Because the display on the iPad 2 can be changed quicker and cheaper than paper displays can, the analyst says that Apple can save money by utilizing the tablets.

White said that a check of the company's flagship store on New York's tony Fifth Avenue showed about 150 iPad 2 units being used as displays. Additionally, some store employees have been handed a tablet as well, loaded with Apple's RetailME software in order to make their jobs easier.

source: AppleInsider

[img left [[41008]]:"The Apple iPad 2 is replacing paper displays in Apple's retail locations which could save the company some time and money, according to one analyst" /]

Related phones

iPad 2
  • Display 9.7" 1024 x 768 pixels
  • Camera 0.7 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 6944 mAh



1. protozeloz

Posts: 5396; Member since: Sep 16, 2010

sounds Like a nice idea

12. Lucas777

Posts: 2137; Member since: Jan 06, 2011

hopefully other people will see this an put it into their stores... wudnt it be cool to use a tab at the grocery store to find something or find an item at costco or something

15. protozeloz

Posts: 5396; Member since: Sep 16, 2010

indeed..... you could get more info that those maps on the stores that help so little, plus add some NFC to it and will make it even much awesome :D

2. cc16177

Posts: 312; Member since: May 09, 2010

Much like many colleges have started using iPads instead of books. Makes sense to me.

3. darkninja

Posts: 5; Member since: Jan 09, 2011

I really like the idea of saving paper (trees) by using iPad 2's but wouldn't it have made more sense to use the original iPad? I mean it is never gonna do anything besides display a product so does it need the camera and updated internals of the iPad 2 for that? Not to mention the iPad 2 is in short supply to the consumer, so that is kind of a slap in the face to them. No sir you have to wait weeks for your iPad 2 so that our MacBook Pro can have one :P

9. gmagic unregistered

That would make sense in saving more money and making another sale...but you know how Steve Jobs is...doesn't want anything outdated in any stores, etc. Plus I think it advertises the new product verses selling an outdated product. People are always looking for latest and the greatest and if they have an original ipad on the shelves, they will probably pay more attention to that than the new innovative technology the released.

16. JeffdaBeat unregistered

I imagine the original iPad is no longer in production. It would cost more to start manufacturing them all over again and in such a small quantity. Also, they will need replacements if one of the display iPads break. This is a better solution because the iPad 2 is in production and can be stock piled. These can also continue to serve the store when an iPad 3 comes out...

4. Bulletshifttsi

Posts: 11; Member since: Apr 22, 2011

not to mention it would make more sense to use the original Ipad cause you really can't sell them any more. I totally agree with the above post. Tho i also agree its a great way to save paper update quicker and look neat and techy like.

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

so.. will apple use the tablets it sells itself in the "total sales" of the tablet to inflate numbers a bit? while i agree with the ipad1 comments, they wouldnt use it because it isnt the newest thing. At the same time that they are using the ipad2 for information purposes they are also advertising the uses of the ipad2 itself. This isnt going to save apple much money because when the ipad3 comes out, i bet money all those tablets are changed over.

6. darth8ball unregistered

BS. I am a union carpenter in NYC and worked on the Apple store at Lincoln Center. Apple pissed money away on frivolous and useless 'touch ups' to make the store the way they wanted it. This isn't a money saving idea it is about self promotion. As an Apple hater, I have to say that while people are waiting to get iPad 2's Apple is using their stock in this manner, I thought they were back-ordered because the product was in such high demand, sounds like hypocracy to me Steve Jobs your a freakin' liar.

7. vantenkiest

Posts: 316; Member since: Apr 20, 2011

its fine to be an iHater. but at least watch whats going on before you make the comments. Yes this doesnt help their backordered crap.. but at the same time the disaster in japan plus the explosion at foxconn and other factors that we may or may not see, they are producing far less than they would desire to. but yes they shouldnt be using the ipad 2 for this.. or at least put a DISPLAY PRICE on it. hey look it hasnt been owned by anyone but us touched by hundreds but its still technically new.. get it now for $30 less. just my opinion.

13. taco50

Posts: 5506; Member since: Oct 08, 2009

Apple is making their stock holders a fortune right now so your comment there makes no sense.

8. darth8ball unregistered

It's ok to be a fanboy...but when your all grown up with hair on your sack you will realize that you were taken for a ride by a snake oil salesman and will be pissed. I do know what is going on with Apple, they are technology thieves, self rightous blowhards, and believe it or not they know they make money off of their fans being unknowledgeable sheep who only know iWant not I want what is best.

10. evo ninja unregistered

sounds like da true to me

14. taco50

Posts: 5506; Member since: Oct 08, 2009

Or maybe Apple makes a great product that people love and you're the uninformed one because you think better specs equal better product.

11. haha unregistered

A union carpenter coming on a tech website to bash apple...hmm...shouldn't you be fighting for your minimum salary rights and complaining about how anti-union groups are ruining this country rather than about apple making profit year after year?

17. WirelessCon

Posts: 311; Member since: May 11, 2010

I am not impressed, Apple such a small amount of product. Would the iPad work for a department store or a grocery store with a much larger product selection? How much would it cost Wal-Mart to implement this? Is it feasible? That answer is where the true journalism is. Go for it Phonearena.

18. r2212xx

Posts: 41; Member since: Apr 18, 2011

It's actually a good way of saving money. I had been to a restaurant in Mumbai and they use iPads for everything. Their menu is all on the iPad on your table. The waiters type down the order on iPads, and the bill is presented on iPad. And they really save a lot of money on paper.

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