Americans stopped buying new phones when the X landed, guess why
by Daniel Petrov / Aug 23, 2019, 7:31 AM
iPhone X Face ID biometry that needed a notch cutout in an OLED display yet Apple decided to set itself apart with it and marked the beginning of the iPhone sales decline. It wasn't just Apple, though - manufacturers then started chasing hole-in-display, sliding, dual-screen, pop-up and other "all-screen" design efforts. In-display fingerprint readers perform worse than the good ol' scanners on the back of the phone, yet they became the pricey norm.Nobody asked for the
Just" one camera or 4GB RAM won't do now and we are at the 12GB/1TB limit, as well as hexa-camera phones. Expensive AMOLED displays with a monopolistic supplier have also become ubiquitous, and don't even start us on impractical curved edges. Add to these multilayer glass coatings, reverse wireless charging, ToF cameras, and whatnot, and we got ourselves plenty of marginally better experience that got shoved down our collective throat for ever-increasing amounts.
How did we react? We stopped buying new phones, of course. The latest "US Smartphone Replacement and Brand Dynamics" report from Strategy Analytics reveals that Americans are keeping their phones for much longer - 33 months on average, to be exact. That figure used to hover around the two-year mark when carrier subsidies were still around, and has now grown to almost three years, creating a vicious cycle for phone makers. To compensate for the drop in sales, they added features and increased prices, reducing the demand even further.
In fact, the survey found that just 7% of the American public is ready to part with a $1000 for a phone (sorry, Apple and Samsung flagships). The other key takeaways from the study is that people are loyal to the two aforementioned brands only, and slapped "second tier vendors LG and Motorola with repeat purchase intentions below 50%."
As for what the US is actually looking for in a phone? Well, apart from an emphasis on camera quality by women and younger users, nothing in particular: "wow features are important for only 1 in 3 US buyers with Hispanic and African Americans most interested as well as Gen Z." Affordability wins, fatality!
Posts: 1334; Member since: May 17, 2017
Notchurally, the comments should be good on this.
posted on Aug 23, 2019, 7:43 AM 16
Posts: 869; Member since: Sep 30, 2016
"Those are screen extensions!!!" :)))
posted on Aug 23, 2019, 10:12 AM 9
Posts: 7369; Member since: Mar 16, 2013
This year we are seeing a minimum of 128 GB of storage, and in some cases like the Note 10 256 GB of storage is the minimum. Last year 64 GB was still the norm for the base devices. The ram increased as well this year in all flagships. Well the verdict is still out on Apple. We will have to see if Apple increases ram and their base storage of 64 GB. At least we know all the Android OEMs increased their ram and storage this year by a considerable amount.
posted on Aug 23, 2019, 10:55 AM 4
Posts: 469; Member since: Feb 13, 2014
You all missed that the article brings up stagnating market. If storage, ram and cheaper price were the keys for success, the market would still grow. But it doesn’t. And it won’t anymore, everyone that affords and wants a smartphone already has one. And it probably takes good pictures, works with all apps and has a reasonable speed in web browsing. Because that’s all we consumers want from our phone.
posted on Aug 23, 2019, 2:02 PM 6
Posts: 187; Member since: Aug 23, 2019
I don’t think apple needs to much ram. It’s fine for what the apps needs. It works well. You don’t need to compare both OS since they’ different. An app may crash mostly on android phones but not in iOS.
posted on Aug 24, 2019, 9:53 AM 0
Posts: 7369; Member since: Mar 16, 2013
Apple use to say we don't need more than 512 mb of ram. Then that changed to 1 GB of RAM, the 2 GB, and now it's 4 GB. Well 3 GB on the XR. Ram is something that all OS's can take advantage of. The minimum is to hold more apps in RAM before removing them. The other thing is you can have multiple big apps running. Plus on OS like Android, you can have split screen multitasking apps, and even windowed apps, like on Samsung's desktop mode (DEX). All of which is missing from the palm pilot running iPhones of yesteryear. Article is talking about a stagnant market. Well Apple is certainly not helping anyone by hold back on the specs or features.
posted on Aug 24, 2019, 3:26 PM 0
Posts: 1001; Member since: Aug 01, 2016
Funny how from Huawei only mate x was included. Could've included mate 10 pro
posted on Aug 23, 2019, 7:51 AM 2
Posts: 813; Member since: Sep 26, 2017
So true. And who is the winner, rising star now? Those who managed keep best value for money value avoiding unnecessarily adding features that inflates phone price. I also don't buy $1000 price tag is correlated directly to all R&D work. It is natural cycle of of technological evolution that happens but not necessarily becomes more expensive. Opposite things get cheaper too. I believe it is coorptorate greed and blantantly stupid confidence by management " we can flog you any phone for a grand" . 1+ knows the recepy though dangerously approaching overpricing. Xiaomi, Oppo, Vivo and Nokia, Huawei is winning . In comparison LG, Sony HTC lost it long time ago. Samsung surprisingly readjusted its mid range segment quickly enough. Pockets vote manufacturers bow.
posted on Aug 23, 2019, 7:54 AM 2
Posts: 333; Member since: Jul 14, 2011
I'm in that small percentage that doesn't care about the phone price being over $1000 if I think it's a value. Like I got the Galaxy Note 10+ on Wednesday and I think the one I bought was $1100. I'm ok with that because I'm on my phone all day every day for work. Got the Huawei Mate 20 Pro the day it came out. I'll probably skip the Galaxy Fold because the 2nd one should come out next year with a bigger front screen. However I'll buy the Foldable Mate X this year to replace my Mate 20 Pro. I know I "Waste" money getting new phones so often, but they seriously make me happy. I like new toys, and since it is something I use so often, I might as well have something that makes me happy.
posted on Aug 23, 2019, 8:14 AM 4
Posts: 4214; Member since: Nov 01, 2016
I feel the exact same way. As long as value is there it's a good purchase.
posted on Aug 23, 2019, 8:45 AM 1
Posts: 32; Member since: Aug 17, 2014
If you need an electronic device to make you happy, you have some serious issues to begin with. For the price you paid for that overpriced piece of slab you can buy a decent laptop, even build a real good PC. No one needs a $1K phone. So you are telling us your previous phone stopped doing it's everyday functions, or that a phone at half the price would not be able to do the same job. Another one falling for the marketing nonsense.
posted on Aug 24, 2019, 11:27 AM 0
Posts: 924; Member since: Feb 22, 2019
Notch is why apple is losing clients.
posted on Aug 23, 2019, 8:23 AM 2
Posts: 236; Member since: Dec 10, 2017
The reason I (and alot of people with me i’m sure) have no plan to update as often as before is simply because there is no need. My iPhone X is great, it does not feel one bit old and nothing in the latest models from any manufaturer has anything new that I feel that I need. The phone development has slowed down, simply no reason to upgrade like it use to be.
posted on Aug 23, 2019, 11:44 AM 1
Posts: 547; Member since: Apr 20, 2012
Most I ever paid was $800 for the Galaxy S7 Edge when it first came out. I vowed never again would I spend that much again. my next phone was the LG V30 which I paid $640 for. My current is the OnePlus 7 Pro was $700 (i'd have gotten the regular OP 7 is it was available in the US). I will likely have to drop from flagship to high midrange specs at some point, but with midrange phones like the Pixel 3a XL, that is becoming a real option.
posted on Aug 23, 2019, 12:12 PM 0
Posts: 1450; Member since: Mar 13, 2016
Why should I buy anything else when I can get an LG G8 for sub $300 on eBay. I'm spoiled. There's so much to love on LG phones and I just stopped upgrading impulsively.
posted on Aug 23, 2019, 1:08 PM 1
Posts: 140; Member since: May 29, 2019
Samsung also proved one of the points they made poking fun (hypocritically) at the cost of flagships by making the A-Series. Where even the A10/A10E as basic as it is has the notch gimmick for under $150.
posted on Aug 23, 2019, 2:27 PM 0
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