Amazon Go is a grocery store that will let you skip check-out lines once and for all

Amazon Go is a grocery store that will let you skip check-out lines once and for all

Grocery shopping certainly has gotten a lot easier over the years. Thanks to the ever-increasing power of mobile technology, we can now not only scan rewards cards on our phones and watches, but pay for our items with these devices as well. This is much better than having to mess with numerous plastic cards and physical cash, but things could still be better. No matter if you pay with a debit card or with your Apple Watch, you still have to wait in line to check out with your groceries. But what if you didn't have to wait in line? What if you could simply grab the items you needed from the grocery store, walk out without going through a check-out line, and instantly have them paid for?

Amazon has created a grocery store to make this a reality, and they're calling it Amazon Go.

Amazon Go is a physical grocery store that will be launching in Seattle, Washington in early 2017, and it's packing in some pretty impressive tech. Upon entering the Amazon Go store, you'll open the Amazon Go app on your phone, scan the QR code that's displayed on your screen, and then go about shopping like you normally would. You can grab one item or two, or put a bunch of things in a tote bag like you normally would at any other grocery store. Once you've got what you need, you simply walk out of the store and all of your groceries are instantly paid for through your Amazon account.


Just how does all of this work though? Amazon says that they've implemented tech into their Amazon Go store that's similar to what's found in self-driving cars. As per Amazon, this includes "computer vision, sensor fusion, and deep learning." The company says this tech if part of their Just Walk Out system, and it goes as far to keep tabs on what you take off of shelves and put back on them. 


Everything that you're holding or carrying is recorded in your own virtual cart, and placing items back on a shelf that you've previously removed will subtract it from your cart so as you aren't charged for said item. Your receipts are added to your Amazon account once you leave and your payment has been automatically sent, and it all helps to create for the theme that you literally can just walk into the store, grab what you need, and then walk out.

The Amazon Go store is about 1,800-square feet, and although it is currently only open to Amazon employees through the ongoing beta program, it will open up to the general public at some point in early 2017. The store is located on 2131 7th Ave, Seattle, WA, so if you happen to live in the area and are already a fan of Amazon's numerous services, this should be a pretty exciting thing to try out once it goes live.

Amazon Go is a grocery store that will let you skip check-out lines once and for all
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10 Comments

1. zunaidahmed

Posts: 1182; Member since: Dec 24, 2011

Impressive, but I have to see how this is executed before really agreeing that this might work

2. meanestgenius

Posts: 21353; Member since: May 28, 2014

Now, this is awesome! Can you imagine further development of this idea? You'll be able to purchase all sorts of things this way. Amazon really has been kicking out some great innovations as of late.

3. dcgore

Posts: 234; Member since: Feb 24, 2012

Joe - spell check. "Go store that's similar to what's found in self-driving cards."

4. Dr.Phil

Posts: 2253; Member since: Feb 14, 2011

This is a very cool concept and one that I am sure will have a lot of appeal, although it remains to be seen if there are any problems with people being able to hack the system in order to basically steal items. Although on a side note, I can't help but think of the negative aspects of this being people who are normally staffed as cashiers are now out a job. Can you imagine if this went nationwide and every store were able to replace their cashiers with this kind of system? You're talking about tens of thousands of jobs gone. Not even Wal-Mart has replaced that many cashiers with their self-checkout system. I understand this is just what we get as we become more technologically advanced, but it still is sad to see it happen. There is a lot of thinking out there about what the future job outlook will be as technology keeps replacing humans. It wouldn't be such a problem if the population size were to decrease by the same amount that these jobs are being taken away (which hopefully it will over time).

5. meanestgenius

Posts: 21353; Member since: May 28, 2014

I'm sure that Amazon would keep a few register operators on hand, just in case of a system failure. Also, you'd need a lot more people on hand for stock duties, as well as individuals to answer questions, for security, and for general clean up in an operation like this. Anyone that once filled a cashier position could easily fill one of those roles. Just my opinion.

6. Dr.Phil

Posts: 2253; Member since: Feb 14, 2011

That's true, it could end up being that way. I'm just going to sit back and wait to see how this comes about. I'm going to just register my initial opinions but keep an open mind.

8. meanestgenius

Posts: 21353; Member since: May 28, 2014

Cool. We are all entitled to our opinions, and initial reservations about such an ambitious project is to be expected until its proven to be a total success and bring jobs, not take them away.

10. krystian

Posts: 423; Member since: Mar 16, 2016

Yah likely there will be a review system for what you are purchasing and errors need to be corrected and there may be price disputes among other things. Cashiers will turn into general support.

7. libra89

Posts: 2221; Member since: Apr 15, 2016

what @meanestgenius said. Additionally, lets not forget that even self checkout registers have staff around that just monitor the scene, and also pop up to resolve issues and help if needed.

9. gersont1000

Posts: 473; Member since: Mar 13, 2012

Yayy, more ways to take jobs away from people to make the millionaires hoard more money they don't really need!

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