Ad revenue could have had a part to play in the decision for a large Nexus 6

Ad revenue could have had a part to play in the decision for a large Nexus 6
While we've had ads on our smartphones for years now, mobile has been, and continues to be, a hard nut to crack for ad networks such as Google's. Speaking to the Wall Street Journal at the San Franciso ad:tech conference, Google's advertising chief, Sridhar Ramaswamy, confirmed that mobile search and mobile YouTube monetization remain a top priority for the giant.

As you can imagine, mobile advertising is mostly tough because of the considerably smaller real estate available to display ads, but also because it's relatively harder (compared to a desktop computer or a laptop) to complete online orders on the small screen. This makes advertisers less willing to pay for ads on mobile. The solution? Better and smarter ways to reach and engage consumers, but also: larger displays.

As phones get bigger the space issue becomes less challenging,” Ramaswamy said, whilst pulling out his Nexus 6 to show its 6-inch display. “This is essentially a tablet. People’s ability to navigate sites and fill out forms and such goes up tremendously.”

While Google is unlikely to have based its decision to produce as gigantic a Nexus phone (the previous largest device in the line was a 5-incher) solely on the fact that larger smartphones are better for its ad business, one can't help but wonder if it nevertheless was an integral part to the company's thinking. After all, Nexus smartphones have always been considered the ultimate reference Android devices, meant to show what the platform can do and shine a light on the way forward. And while the phablet category certainly had a robust following already, we can argue that Google's public acknowledgement of the form factor is not without value.

At the end of the day, for a company that realizes most of its profits through advertising, this is nothing more than business as usual.

source: Wall Street Journal (paywall)

Related phones

Nexus 6
  • Display 6.0" 1440 x 2560 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 805, Quad-core, 2700 MHz
  • Storage 64 GB
  • Battery 3220 mAh(24h talk time)

FEATURED VIDEO

15 Comments

1. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Great for Google

10. waddup121 unregistered

hell ya itwas

15. Niva.

Posts: 440; Member since: Jan 05, 2015

Not really, the Nexus 4 and 5 devices were better for Google and the Nexus line in general than the Nexus 6. At each iteration the phones have grown and it was good until they crossed that threshold of too big. This year they might dial it back, if they have any sense. While there have been arguments that the Nexus line is not for profit this has been one of the biggest mistakes by Google. They can build the perfect phone, and the Nexus 5 is the blueprint. A Nexus 5 2015 with fixes to the shortcomings of the original to battery and camera would bank at around 500 USD.

2. MDave

Posts: 210; Member since: Apr 09, 2015

Well, the flaw in the plan is that it cannot work if no one buys it.

3. My1cent

Posts: 370; Member since: Jan 30, 2014

If Nexus 6 were 5.2", who's gonna buy the older and lower spec Moto X?

4. boosook

Posts: 1442; Member since: Nov 19, 2012

Not only adds... Google also earns if you buy apps, movies and games... that's why Google is pushing towards bigger screens.

5. carlemillward unregistered

Well at least we getting two Nexus this year, hopefully that number will increase in future. Though LG and Sony would sound better than LG and Huawei. But we'll see what happens.

14. Niva.

Posts: 440; Member since: Jan 05, 2015

LG would be better than LG? There hasn't been anything confirmed for this year yet and as last year revealed, speculating until the final announcements is not always right. There has even been rumors that the Nexus line will be discontinued completely.

6. kimihiro

Posts: 24; Member since: Sep 18, 2014

I certainly think they did a 6" phone to shift from basing the number from order of release to scree size. I mean they can't have a phone called nexus 7 this year.

7. medicci37

Posts: 1361; Member since: Nov 19, 2011

Would be great if Google started thinking more about what consumers want since they are the 1's buying the phone. If your going to make a phone with 6 inch screen then at least make the phone & bezels thinner. I've never believed that the Nexus devices are designed for devs. If that's the case why would they have launched the 2011 Galaxy Nexus on Verizon?

12. mrmessma

Posts: 271; Member since: Mar 28, 2012

At least the got the battery right on that blessed phone!

8. Sprissy

Posts: 193; Member since: Feb 11, 2012

I think 6" was a little to big, 5.5 would have been better but personally 5.2 or 5.3 is perfect.

9. ddxmms

Posts: 170; Member since: Feb 09, 2012

lol that was lame from google, but business is business !

11. tejadaku

Posts: 8; Member since: Oct 19, 2014

THEY CAN KEEP THEIR AD REVENUE.. I had NEXUS One to Nexus 5... GOOGLE Pissed me off with Nexus 6. Finally, switch to iphone 6. So far not regreating my decision.

13. kozza3

Posts: 778; Member since: Oct 17, 2012

your lying

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.