AT&T wants all computing devices to have cellular data

AT&T wants all computing devices to have cellular data
Stating that Wi-Fi is not enough, AT&T’s Glenn Lurie says that manufacturers of all types of computing devices should ship with 4G data. Of course, being an executive at a wireless service provider does make his notion appear less than objective.  Do you think he would like to see all those new 4G enabled components become customers of AT&T?  Lurie believes it is a matter of simply educating the manufacturers and the customers that “always-on” is what they want.

If you accept the idea that eventually every device will have the ability to connect, the argument makes sense. Forcing the idea when it currently costs a couple-hundred dollars to do so, plus the cost of data, does not make any consumer sense at all. Where the argument does not make sense is in the reality that there is growth Wi-Fi access in areas where computers are used the most, schools, offices and homes (and coffee shops too). Coupled with traditional wireline connectivity behind all these hotspots, Wi-Fi is far more affordable as well.

In the context of a consumer device like the Amazon Kindle, the marketing framework is there to establish a relatively low-cost solution for data. However, Amazon’s plans are geared around downloading a book or two, checking email and doing light internet browsing. With their new 4G/LTE plan which costs $50 per year, Amazon customers get 250MB of data each month.  That is a data plan tailored to a specific purpose.

Customers that buy other computers and tablets are not typically that narrow minded though and would rather have a bit more latitude to satisfy their data appetites. 

Source: All Things D



1. ap1989

Posts: 145; Member since: Oct 12, 2011

And what make you think i'll get At&t data service

2. e.wvu unregistered

Looks like they were stuttering in the quote. Lol.

3. TheRetroReplay

Posts: 256; Member since: Mar 20, 2012

Of course AT&T wants all computing devices to have cell data, all wireless carriers want all computing devices to have cell data, its more money for them. An dof course they're going to try and get away with charging the most money for the smallest amount of data.

4. djripster

Posts: 141; Member since: Dec 10, 2011

Make 4G LTE free and lets have this conversation again Mr.Glenn Lurie

5. Penny

Posts: 1847; Member since: Feb 04, 2011

As long as we're talking about mobile devices, sure. Just don't charge me for the 3G/4G if I don't use it. If we're talking about ALL computing devices...well, then, I don't think my desktop ever leaves the house, so no go.

6. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

So they can put cap on the data I'm using for my computer? not a fan AT&T... even I'm on your cellular service right now :/

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

This said after AT&T introduces mobile share plans - genius.

8. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

IN HIS DREAMS only!!! we pay enough and don't need to be strangled any further. what would be nice is for Google to have coast to cost WiFi in every city town. now that would be the customers truly ruling the air and the tyranny of VZ, AT&T, Sprint etc.. all coming to a close. Now that would be a dream come true. But sadly only in my Dream.

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