AT&T reportedly working on a new sponsored data program called Data Perks

AT&T reportedly working on a new sponsored data program called Data Perks
According to a new report from VentureBeat, AT&T is partnering up with Aquto to launch a new sponsored data program called Data Perks. In essence, customers will get free mobile data in return to watching advertisements, downloading apps, or purchasing items from participating advertisers.

Allegedly, AT&T's Data Perks will be available to anyone on the AT&T Mobile Share Value plans. According to VentureBeat, AT&T currently has 50 million customers on these plans. 

From the looks of it, Data Perks will be an expansion of the company's AT&T Sponsored Data program. Launched back in 2014, Sponsored Data allows AT&T subscribers to visit advertiser-backed websites or use certain services for free.

Aquto is the company that actually provides the platform that advertisers can use to subsidize mobile data. The money flow is fairly simple at the higher levels: advertisers pay money to Aquto for delivering ads, and Aquto pays AT&T for the mobile data that customers are awarded. Sponsored data is not a new idea, as the concept has already gained traction in China and Europe. According to Strategy Analytics, however, the US might not be the best market for sponsored data plans.

Allegedly, the mobile data bandwidth that AT&T customers will be able to cumulate through Data Perks will never expire, and customers will also be able transfer the data quotes that they've accumulated with Data Perks directly to the account.

The report argues that, so far, no date has been determined for the launch of the new Data Perks sponsored data program.

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5 Comments

1. WillieFDiaz

Posts: 127; Member since: Dec 22, 2010

This on top of the ads we are bombarded with all day online anyway.. What are we getting for free here? Who's taking who for a ride.

2. AlikMalix unregistered

So the data we get for free we must waste on watching videos and ads that we don't want to see? How much more data do they give you? Because I need the extra data to support all the ads and video ads that already bloat every website I visit. Adding fuel to a fire... Just kidding - I have unlimited data (grandfathered plan).

3. Omarc07

Posts: 574; Member since: Nov 12, 2012

u didnt add fuel to nada i have over 30 gigs of rollover data on att with there new plans ,so yeaaa.. not unlimited but i doubt it ill ever use 30 i dont need wifi at all anymore since i have so much data on 3 lines but its mostly mine since my mom n sister are always on wifi them 30 gigs are all mine lol

4. AlikMalix unregistered

Rollover is great... Got a question though: Does it expire very 30 days? But I don't think you understood my sentiment regarding "adding fuel to fire". I meant watching ads to gain free data just to see that data wasted on ads we are already forced to see anywhere we go online. Adding more insentives with ad placement IS adding fuel to fire!

5. joevsyou

Posts: 1091; Member since: Feb 28, 2015

LOLOLOL I guess this is a good thing as long it's a option. Then again. AT&T will cut their data plans in half so you go watch 1000 ads for 100mb

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