AT&T plans to raise the price of its grandfathered unlimited data plans

AT&T plans to raise the price of its grandfathered unlimited data plans
AT&T has been in a long-standing fight to try to find a way to force users on grandfathered unlimited data plans to the new tiered data plans, but obviously there are quite a few users who don't want to give up on their unlimited data. AT&T's latest move is a pretty slight one and probably won't get too many people to jump ship, because it is only a $5 bump.

Reports came out a bit early, but AT&T has confirmed that it will be hiking the price of grandfathered unlimited plans by $5, so they will now cost $35. That's still a pretty great deal though, because right now you would only get 2GB of data for $30. AT&T tried to minimize the move in the press release, saying that it will be the first rate increase in 7 years for unlimited data customers. 

The rate increase will go into effect in February 2016, but the company didn't say exactly what day in February it would be. And, of course even the grandfathered "unlimited" plan does have a limit on it, which is that after 22GB of usage users do get throttled, but that's an unfortunate norm for wireless plans. 

source: AT&T via 9to5Mac

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20 Comments

1. torr310

Posts: 1619; Member since: Oct 27, 2011

Still $15/month cheaper than Verizon.

19. bambamboogy02

Posts: 832; Member since: Jun 23, 2012

No throttling on VZW though.

2. belovedson

Posts: 1060; Member since: Nov 30, 2010

this is bullcrap

4. sissy246

Posts: 6959; Member since: Mar 04, 2015

Your still getting a heck of a deal, prices go up all the time on stuff. I wish I had unlimited I would be happy to pay 5 bucks more.

16. Leo_MC

Posts: 6391; Member since: Dec 02, 2011

Prices should go down...

23. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

Inflation my friend, inflation.

11. Cheezwiz

Posts: 496; Member since: Dec 29, 2014

tough s**t. People are lucky that ATT even decided to grandfather them. prices of everything go up all the time.

13. belovedson

Posts: 1060; Member since: Nov 30, 2010

you pundits dont have unlimited plans and your opinions dont matter. grandfathered in means price and plan sticks.

20. Daftama

Posts: 639; Member since: Nov 03, 2012

No pundit read the fine print.. They can change raise the fees at anytime and if they wish they can cancel your service if they wish to.

21. Cheezwiz

Posts: 496; Member since: Dec 29, 2014

it's a term-based contract. they can change prices (or terms) of that contract at any interval between terms.

3. fyahking

Posts: 1146; Member since: Jan 28, 2015

still get throttled!

7. kajam

Posts: 220; Member since: Jun 24, 2015

No. actually you get robbed by your choice.

6. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Knew they would. At least it's only 5 dollars. Need to be sure I get my Netflix on and use that data. Little less evil the red crooks. But not much.

8. phonehome

Posts: 812; Member since: Dec 19, 2014

Had a feeling (before clicking the article), this was an increase of $20 or so, as the other carriers have done. While I don't mind the $5 bump, if gets raised again in the next few years, I want no throttling (even after as much as a terrabyte) as well as full-speed hotspot included. On an unrelated note, I see that PhoneArena quickly pulled the article from early this morning on how to download YouTube videos on iOS. Guess PA doesn't want to have to hire shyster lawyers because of Apple's and Google's shyster lawyers.

9. DnB925Art

Posts: 1167; Member since: May 23, 2013

AT least T-Mo and Sprint haven't raised their prices for the grandfathered unlimited plans, even though they both have raised it for new subscribers ($80 for Sprint and $95 for T-Mo for single lines). I just hope they don't follow suit.

17. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Sprint is $70 which includes 3GB mobile hotspot. That's actually higher than the $60 it used to be earlier this year... But they're still the cheapest post paid carrier

10. AlikMalix unregistered

I always said if AT&T takes away my unlimited data or make it bothersome to keep it (like the way Verizon made you buy the phone by not allowing you to subsidize on unlimited plans) I will switch to Verizon as it has better converge in the rural areas around here. This is a kick in that direction. You will loose a customer from before AT&T owned Cingular. They lose my wife and soon to be customers - my kids.

14. gersont1000

Posts: 473; Member since: Mar 13, 2012

That would make absolutely no sense. Even if they went up $20, you're not going to get unlimited data if you move to Verizon, let alone for whatever the new unlimited AT&T price will be.

15. AlikMalix unregistered

You're probably right.

12. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

I have true full unlimited data on Verizon and T Mo and I'm NEVER GIVING IT UP!!!

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