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AT&T opening a flagship “Apple-style” store in Chicago

Posted: , by Maxwell R.

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AT&T opening a flagship “Apple-style” store in Chicago
On Saturday, September 1st, AT&T will open the doors to a 10,000 square-foot flagship store on the famed “magnificent mile” of Michigan Avenue in Chicago.

Modeled heavily off how Apple’s stores deliver their customer experience, AT&T will have dedicated sections of the store to guide customers through applications, features and accessories. Apple’s model (as well as others) is well established, so the success or failure of this store will depend solely on how well AT&T delivers.

There will be a dedicated apps lounge, a street smart section, even a section showing some upcoming products and services. The store will also show solutions related to home automation and security as well as home lifestyle products like music and entertainment.

AT&T says the customer experience was the driving factor in everything from the layout to environmental considerations. If you live in the Chicago area and check out the store, let us know what you saw and what you thought. For the rest of us, below is a video tour of the new store.

Source: AT&T, Business Insider

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posted on 01 Sep 2012, 01:21

1. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


posted on 01 Sep 2012, 01:33

2. Jphones (Posts: 235; Member since: 10 Feb 2012)

that store is cool but they stick thieves

posted on 01 Sep 2012, 03:38

3. CivicSi89 (Posts: 349; Member since: 23 Jul 2011)

Hmm... on the Mag Mile. Well it will be easily viewable which is nice. But yeah. The Mag Mile has seen its fair share of super thieves especially between Chicago and Grand St. and this means more advertising. which is annoying. Anyone from Chicago ride the Red Line in the subways and notice those obnoxious HUGE apple signs in the Subway that light up and blind the hell out of ya when the train goes thru there? North/Clybourn. Its so damn annoying!

posted on 01 Sep 2012, 05:02 10

4. Jonathan41 (Posts: 532; Member since: 22 Mar 2012)

Lets not start calling all technology stores with contemporary interior design "Apple-style". Last thing we need is to give Apple something else to falsely clame as their intellectual property.

posted on 01 Sep 2012, 10:35 3

12. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

Exactly. If one has visitied Downtown Chicago, one would know that all the stores over there look like this if not better. I don't see a resemblence to an Apple store at all other than the huge gaps of space in the room.

posted on 01 Sep 2012, 05:21 5

5. rallyguy (Posts: 620; Member since: 13 Mar 2012)

Uh oh. It has counters, tables, windows, doors, floor, ceiling, and sells items. This sounds like a "copy". Stay tuned for a lawsuit.

posted on 01 Sep 2012, 08:12 5

7. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Only if table has "rounded corners" and if there's anything that is used for "Slide To Unlock/Lock" else no :D

posted on 01 Sep 2012, 07:58 5

6. sithvenger (banned) (Posts: 371; Member since: 25 Aug 2012)

I wanna say I dont think they'd sue AT&T, cuz AT&T sells their phones but they sued Samsung and Samsung supplies some of their components. I'm an iOS user, but apple really needs to chill with this lawsuit crap, and let us the consumer have what we want. And I want the G note 2.

posted on 01 Sep 2012, 08:40 1

8. networkdood (Posts: 6330; Member since: 31 Mar 2010)

Cool looking store - will be it be iPRODUCT-less?

posted on 01 Sep 2012, 15:02

17. OptimusOne (Posts: 694; Member since: 22 May 2012)

Im sure theres gonna be iphones and ipads there

posted on 01 Sep 2012, 09:09 2

9. JunitoNH (Posts: 1934; Member since: 15 Feb 2012)

Only means one thing, Samsung is going to copy this idea, too. Oh......wait they already did, even have same blue polos.

posted on 01 Sep 2012, 12:08

13. JessJess (unregistered)

Samsung Smart Guys ;)

posted on 01 Sep 2012, 10:32 3

11. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

I passed by the store yesterday and it was simply beautiful. The Apple store in downtown is also on Michigan Ave.... And to let everyone know, all the stores in Downtown Chicago look like this if not better. Macy's, Sears, Nordstrom, Puma, etc.

posted on 01 Sep 2012, 12:46

14. dragonstkdgirl (Posts: 144; Member since: 07 Apr 2012)

Maybe it's a good idea for companies to refrain from using the phrase "Apple-style". Just a thought.

posted on 01 Sep 2012, 13:17 2

15. remixfa (Posts: 14605; Member since: 19 Dec 2008)

oh look, another troll bait article because they said "apple style". Actually reminds me of a tmobile kiosk just spread out. yaay. troll away peeps.. troll away..

posted on 01 Sep 2012, 15:03 1

18. OptimusOne (Posts: 694; Member since: 22 May 2012)

tmobile stores are actually pretty good.they don't have everysingle device crowded to one area.

they kicked me out when i tried to install CM10 on one of their amazes though

posted on 01 Sep 2012, 14:39 3

16. Jay_F (Posts: 236; Member since: 29 Nov 2011)

How about instead of building multi-million dollar stores they improve their garbage reception and horrid customer service.

posted on 01 Sep 2012, 20:54 2

19. Fuego84 (Posts: 352; Member since: 13 May 2012)

What? Apple-style store. Its a store for crying out loud and if anything it's style is base on open floor showrooms.

posted on 03 Sep 2012, 14:30 1

20. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

this is true. An "apple style" store is nothing more than a phone equivilent to a car lot showrun, with wide open spaces and prominent product displays, rather than efficient but unappealing department store displays.

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