AT&T Multicast coming to a screen near you in 2015

AT&T Multicast coming to a screen near you in 2015
AT&T's Multicast service will start rolling out in 2015, according to the carrier's Chief Strategy Officer, John Stankey. Multicast allows the carrier to send the same content to a large number of subscribers at one time. Currently, the carrier has to fulfill individual users' request to view content and have it sent via unicast to each member. Multicasting makes for a more efficient use of the operator's LTE pipeline.

Verizon also plans on starting Multicast service in 2015, with phones designed to support the technology rolling out to Big Red customers next quarter. AT&T's Stankey says that consumers want the ability to view content whenever they want. More importantly for AT&T and Verizon, the executive says that "there's a willingness to pay." He adds that customers want to entertain themselves with their mobile devices, and notes that video is the content that drives the majority of data traffic.

Stankey says that AT&T will start to rollout Multicast next year, to targeted areas where the carrier believes it will be deployed immediately.


source: FierceWireless

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2 Comments

1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Sounds like the ATT/VZW duopoly will be pushing even more "pay to play" down everyone's throats.

2. pradeepreddy

Posts: 65; Member since: Apr 01, 2013

"there's a willingness to pay." SERIOUSLY!!!! mobile carriers are f**king customers in US even when compare to countries like India where the services are so cheap due to competetion(though not much 4g coverage).

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