AT&T Multicast coming to a screen near you in 2015
Verizon also plans on starting Multicast service in 2015, with phones designed to support the technology rolling out to Big Red customers next quarter. AT&T's Stankey says that consumers want the ability to view content whenever they want. More importantly for AT&T and Verizon, the executive says that "there's a willingness to pay." He adds that customers want to entertain themselves with their mobile devices, and notes that video is the content that drives the majority of data traffic.
Stankey says that AT&T will start to rollout Multicast next year, to targeted areas where the carrier believes it will be deployed immediately.