AT&T Communications CEO: "Our customers love the Apple iPhone X; sales have been strong"


John Donovan, CEO of AT&T Communications, called the Apple iPhone X the most widely anticipated iPhone in history. Speaking Tuesday on CNBC, the executive said that customers love the tenth anniversary iPhone and that sales at AT&T have been strong. In addition, he agreed when CNBC asked if he would call sales of the iPhone X by his firm, "bumper."

Part of this demand comes from the 350 million iPhone owners whose iOS powered phone is two or more years older. That is quite a large number of iPhone users who could be looking to upgrade to the latest and greatest iPhone of them all.

The iPhone X launched on November 3rd, the first Apple smartphone to come with an OLED panel. The 5.8-inch edge-to-edge screen uses the TrueDepth front-facing camera to power the facial recognition system known as Face ID. The latter is used to unlock the device and verify identity for Apple Pay. Both back and front-facing cameras have Portrait Lighting to provide dramatic backdrops, and the glass back can be used with the new wireless charging option.


While some iPhone X recipients returned the handset just days after receiving it, these people are the exception, not the rule. Among the reasons we've heard for returning the phone are its less than intuitive gesture system, the "Notch" ruining the looks of the screen, too many apps that have yet to be optimized for the display, and buyer's remorse. Most, however, appear to be thrilled to have the iPhone X in their hands.

We don't know precisely how many iPhone X units have been sold by AT&T since pre-orders started to get accepted on October 27th. By way of comparison, BayStreet Research says that from the launch of the Motorola Moto Z2 Force in August through the end of October, AT&T has sold just 10,000 units of the Android handset. And the Moto Z2 Force came with a free Insta-Share Projector Moto Mod that normally costs $300.

source: CNBC

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

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25 Comments

1. maherk

Posts: 6684; Member since: Feb 10, 2012

There's a reason why it's sold out at least in all of NY, and you'll have to wait few weeks to be able to pick it up from any store here. It's a great piece of hardware, and Apple did a great job at not being conservative with their approach for once in the past few years.

3. Peacetoall unregistered

Cough iphone 6 , 6 plus, 6s, 6s plus , 7 , 7 plus 8 , 8 plus , all were conservative approach. They all have same design language

11. Settings

Posts: 2942; Member since: Jul 02, 2014

Coz they're selling that one brand. One brand one design language.

12. worldpeace

Posts: 3092; Member since: Apr 15, 2016

"They all have same design language" *They all have exact same design FTFY

15. Peacetoall unregistered

Thank you world peace for correcting me. Peacetoall

13. piyath

Posts: 2445; Member since: Mar 23, 2012

Trolls will say other wise no matter how well an iPhone sells.....lol Sometimes it's very entertaining to troll with those trolls, amplify their pain and silence them.

20. AxelFoley

Posts: 537; Member since: May 30, 2017

Some people may know the reality on how to create hype. Apple makes a nice, solid product. There will be high demand for it. There will be lines to get it. It have "record-breaking" sales. And when the calendar turns to January and the total sales share numbers are published, Apple will be sitting right there at 13% of all the sales in the smartphone market. For all the long lines, in January, Apple will probably be passed by Huawei. Will that mean that Huawei is better than Apple once they start outselling them? Huawei's devices probably cost more to build. I guess sales aren't an indicator of how great a device is afterall. Android fans don't have emotions invested in a manufacturers quarterly profits. So, the reported frustrations, anger and, bitterness is reserved for Apple fans who are checking the company's balance sheet before their CFO does.

25. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Well said Axel.

21. iSeeU

Posts: 49; Member since: Nov 03, 2017

Says the troll himself. Lol.

18. whatev

Posts: 2117; Member since: Oct 28, 2015

The funny thing is how android trolls are so pissed, angry, bitter and frustrated about everything that’s happening to apple now, they are having terrible days lately and I’m enjoying it laughing so hard at them :)

19. midan

Posts: 2557; Member since: Oct 09, 2017

well they know iPhone X is best phone money can buy and they just can't handle it. There's no other phone which comes even close. Apple really put everything to this year iPhone.

23. Sakeem

Posts: 856; Member since: Sep 05, 2012

Isn't what you said your opinion though? I mean, can someone see more value in another device without being considered a troll?

24. maherk

Posts: 6684; Member since: Feb 10, 2012

No it's not. It is one of the best, but undoubtedly it's not the best.

2. Tziggy14

Posts: 622; Member since: Sep 02, 2014

Tried out the iPhone X out at Target. So far outisde of the all screen display and Face ID requirement, I don't see the reason what makes this one better than the iPhone 8(which actually has a home button)

4. Phullofphil

Posts: 1740; Member since: Feb 10, 2009

You never wanted to like it. If you have to have a home button than of coarse you won’t like it. If you want to not take a chance than you would be better if sticking to the mainstream phon. Which the only difference is really the os.

5. gamehead unregistered

I dont see how anyone can buy this phone, but to each his own

10. trublackrose

Posts: 45; Member since: Apr 14, 2015

Just stop drinking your expensive coffee and everyone can afford it. According to Tim Cook.

17. nodes

Posts: 1151; Member since: Mar 06, 2014

are you jobless or something? 1000 isn't that much really.

6. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

Congrat Apple on what to be most sucessful smart phone launch ever an most sucessful smart phone ever

7. kiko007

Posts: 7469; Member since: Feb 17, 2016

Did he really need to state the obvious?

8. Phullofphil

Posts: 1740; Member since: Feb 10, 2009

Yes. He did

9. midan

Posts: 2557; Member since: Oct 09, 2017

Is anyone really surprised? this is best smartphone ever made, it will be the hottest selling smartphone until new iPhone comes. From YouTube "Made in Paris - iPhone X Cinematic Short Film" go and check short movie about woman chef which was filmed with iPhone X, stunning quality.

14. lazarus_26

Posts: 38; Member since: Sep 29, 2014

thank u for proposing the movie. its quality was really impressive!

16. MDave

Posts: 210; Member since: Apr 09, 2015

It really is a good phone, just £400 overpriced.

22. iSeeU

Posts: 49; Member since: Nov 03, 2017

What an ugly notch thick fugly looking phone , that sold more than the iP8. I will be getting my ip8 in December.

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