A look at HTC's rise to recognition

A look at HTC's rise to recognition
HTC has now manufactured such popular devices as the HD2, the Nexus One, and EVO 4G. But only three years ago, HTC was a virtually unrecognizable brand. In addition to advertising, HTC's street cred has come from their partnership with Google. By manufacturing the Nexus One, HTC aligned itself with Android, the primary competitor to the iPhone. The Taiwanese company now enjoys solid footing, selling 5.4 million phones in the second quarter of this year to Apple's 8.4 million.

Their success has been partially due to their oppositional stance to the iPhone, exemplified by their slogan: 'Quietly Brilliant'. Responding to the criticism that Apple's marketing and exclusivity give an impression of arrogance, HTC has made every effort to exude humility and adaptability. Their lineup consists of a wide variety of devices, in order to cater to a wide variety of customers. "This is a contrast to a company that wants you to do one phone only and say, 'This is the one and you are going to love it and if you don't, there is something wrong with you,'" said HTC's chief marketing officer John Wang.
While HTC's brand recognition has risen from 1 in 10 to 4 in 10, the company says that it doesn't want to praise themselves too loudly. Instead, the company wants to maintain their humility and good relationship with wireless carriers, continuing to provide a diverse device lineup without stepping on any toes.

source: Associated Press via Yahoo!


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13 Comments

1. Schmao

Posts: 365; Member since: Jul 05, 2009

So far, HTC is my favorite manufacturer. I really like Samsung too though.

2. TechPunk unregistered

My sentiments as well Schmao. HTC & Samsung all the way.

3. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

Agreed. I think HTC Sense is top notch.

4. jiminy unregistered

nice too see HTC moving up. i really love how well built/designed their phones are. lots of them very sexy looking. lol. n are very durable. keep up the good work HTC!

5. liquidmonkey unregistered

i wish these american websites would get more worldly when mentioning top mobiles. DESIRE is easily at the top of the tier but yet no mention. i thought this was a good site... ps, great work HTC, keep it up and please add a lens cover FFS.

6. ilia1986 unregistered

" By manufacturing the Nexus One, HTC aligned itself with Android" Oh really.. ! Well, let's just forget about the G1, the Magic, and the Hero, right?! I mean - who cares about old devices? NOT. It really pisses me off when people mention companies which are immediately affiliated with popular products without even remembering the very first products with which the respective companies started in a particular aspect. In this case - the G1 or the HTC Dream, running the very first Android 1.0 in 2008. Don't rewrite history.

8. likeabite unregistered

If that's the case then they should mention the Touch Pro, Touch Pro 2, The 6700 for Verizon and Sprint, the Diamond and all the other Windows Mobile phones they started out with as well, but I get what you mean lol

10. DroidCLH unregistered

No one gave a shit about the G1, the Magic, and the Hero, thats why they choose the Nexus one, it was one of their first cell phones that really solidified their intentions with android, mostly because they worked so closely together to create a developer grade phone running the stock google experience. you shouldn't get so pissed off because of a posting on a second rate site.

13. corps1089

Posts: 492; Member since: Jan 20, 2010

likeabite: then they open the article to talking about HTC originally gaining prominence with WinMo and what in HTCs future holds for Windows 7...

7. frustyak

Posts: 248; Member since: Mar 08, 2010

"DESIRE is easily at the top of the tier but yet no mention. i thought this was a good site" "It really pisses me of...Don't rewrite history" Liquidmonkey and ilia1986: Get over it. This was a three-paragraph overview of HTC from the Associated Press, not a five-page in depth article from Wired.

9. DroidCLH unregistered

Motorola is my favorite manufacture, strong phones for clumsy people lol, i love their build quality, but if moto keeps up this locked bootloader and motoblur crap than im switching to HTC

12. derp unregistered

seriously? motorola has a long history of making some of the most unreliable shitty devices ever to grace the mobile market. moto Q, rival, barrage, droid, razr, krazr, krave, etc. horrible horrible phones with the same issues that is on pretty much every motorola phone. Display failures, freezing, no power, and on these latest lovely samples of android excrement, what do you know? display failures, freezing, no power. pretty common issue when it comes to motorola's superb quality assurance.

11. mbelm64693

Posts: 17; Member since: May 08, 2009

I agree as well with Schmao. HTC has been one of the best smartphone manufacturers in the past 10 years and they continue to make the best of the best. I love their phones and can't wait for them to put something respectable out for AT&T with 4" or larger Super AMOLED. I'm a long time iPhone user who just made a diffucult switch to Android with a Samsung Captivate and while I love Android and my 4" Super AMOLED and im actually curious to see what WP7 has in store for us cuz the early UI video leaks seem very promising. Windows Phone 7 taking flight all depends on the big name developers adopting the platform and making tons of great apps for it.

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