We expect to see Google
officially unwrap the new Pixel 6
series next month and the marketing blitz has already begun. We've shown you billboards promoting both the standard Pixel
6 and the premium Pixel 6 Pro and now a full-page magazine ad for the phones was spotted in The New Yorker
by Rich Brome
who posted the ad on Twitter. The ad includes some of the photography used on the billboards which were snapped by David Urbanke for his first ad campaign.
Both the Pixel 6 and Pixel 6 Pro are displayed in all of the possible color options giving you the opportunity to reach a decision about the model you will order once Google starts accepting pre-orders. Underneath the photos, Google asks, "What if smartphones weren't just smart?" And the rest of the ad answers that question.
Google continues to ramp up promotion for the Pixel 6 and Pixel 6 Pro
"What if they were more intuitive? What if they were more perceptive? More personal? What if your phone saw you for who you are? Recognized that we’re all different and worked differently for all of us?" This is about customization and personalization, a hallmark of the Android operating system from the beginning. Everyone's Pixel home screen can be configured to satisfy the user.
Google advertises the Pixel 6 in The New Yorker magazine
Continuing with the ad, it says, "What if your phone understood your accent? Spoke dozens of languages fluently? Knew to save power for the apps you use most? And could, capture every skin tone accurately and beautifully?" Google's homegrown Tensor chip will be able to translate languages in real-time, and the already available Adaptive Battery feature uses AI to figure out which apps you use the least and reduces the power to those apps.
The magazine ad goes on to say, "What if your phone learned, adapted, evolved, and became a reflection of you? Introducing Google Pixel 6. The phone that adopts to you."
The print ad continues along the same lines as the television ad that Google released earlier this month. As Google puts it, "Introducing Google Pixel 6. The first-ever, all-Google phone that gets better over time by learning from how you use it, and adapting to your needs. Because it's about time your phone is as unique as you."
The Pixel 6 should come with a 6.4-inch AMOLED display sporting a 90Hz refresh rate. Under the hood you'll find the Google Tensor chip paired with 8GB of memory and 128GB of storage. On the back will be a 50MP primary camera and a 12MP Ultra-wide snapper with an in-screen fingerprint scanner. A 4614 mAh battery will keep the lights on.
The Pixel 6 Pro will be equipped with a larger 6.7-inch display with a 1440p resolution and a 120Hz refresh rate. The premium variant of the phone will add a third 48MP telephoto camera to the two already mentioned above which will deliver 4 times optical zoom. A 5000mAh battery, the largest to ever be employed on a Pixel phone, will power the device.
The Pixel 6 Pro is expected to carry 12GB of RAM along with 128GB of storage. Both models will be powered by Android 12, the latest version of the operating system which is expected to be released early next month.
The Pixel 6 Pro is Google's first premium Pixel since 2019's 4 XL.
The Pixel 6 Pro will be the first premium Pixel version since 2019's Pixel 4XL. The latter proved to be a major disappointment as Google over promised and under delivered with the laser-powered Motion
Sense, and the 3700mAh battery was too small considering that it had to provide power for the screen's 90Hz refresh rate. Last year, Google skipped the larger model altogether and released the Pixel 5
Skipping the Pixel 5 XL might have been the best thing for the Pixel line because it gave the company a chance to reinvent the premium Pixel model as the "Pro."