44% of smartphones activated during the holidays were iPhone models

44% of smartphones activated during the holidays were iPhone models
According to a fresh report from Flurry Analytics, 44% of smartphones activated during the holiday season had the Apple logo on back. Samsung was next, accounting for 21% of holiday phone activations. Huawei and LG were third and fourth with 3% and 2% of activations respectively. As Flurry points out, this is very unusual since neither of those two manufacturers has a phone listed in the top 35 of activated handsets. All of these calculations were made by Flurry for the week leading to the start of Christmas Day and Chanukah.

During the week leading up to the Christmas holiday, phablets made up 37% of smartphone activations. These phones, with a screen in the range of 5-inches to 6.9-inches, accounted for 27% of activations during the same period last year. Phablets made up 13% of activations during the 2014 holiday season and only 4% the year before. At the same time, activations of full-sized tablets have declined from 17% in 2013 to 9% this year.

Flurry also pointed out that twice as many apps were loaded on Christmas than during an average December day. The majority of apps downloaded on December 25th came from categories such as Messaging & Social, Games, Music, Media, & Entertainment.

source: FlurryAnalytics via 9to5Mac



1. Unordinary unregistered

As expected

9. Klinton

Posts: 1409; Member since: Oct 24, 2016

Well,... after killing Note 7. And about US only. But where is the Great Pixel?

13. Finalflash

Posts: 4063; Member since: Jul 23, 2013

This is the biggest quarter for Apple usually and they capture more than 50% historically. Wonder what the actual numbers are especially of the higher margin models? The last quarter showed that iPhone 7/+ sales were pretty bad compared to older models.

16. kiko007

Posts: 7521; Member since: Feb 17, 2016

"The last quarter showed that iPhone 7/+ sales were pretty bad compared to older models." Got some notes to prove that? They sold 30 million in a two month span, seems to be doing fine to me...

18. maherk

Posts: 7049; Member since: Feb 10, 2012

30 millions of iPhones, they didn't state iPhone 7 only, you need to add up the 6s, 6s Plus, SE to the mix ;)

30. trojan_horse

Posts: 5868; Member since: May 06, 2016

Good catch, maherk! There was nothing logical in his whole post, not for one instance.

36. kiko007

Posts: 7521; Member since: Feb 17, 2016

You have a Naruto profile pic.......your entire life has lacked logic up until this point. BTW, do some research and stop dick riding already. You've been here long enough to know that trying the long game with people like me gets you nowhere....

37. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea, they sold the number of iphones they were expecting to sell but missed revenue numbers. Which means that they sold lower margin iPhones more and less of the higher margin ones than they expected. The rest of the businesses were either flat or saw small growth which means that likely they revenue hits were from lower iPhone sales. iPads did sell less but those numbers were on point and factored into the revenue estimate that they missed.

85. CQuine unregistered

You got their financials? Show 'em to us please.....??

22. nctx77

Posts: 2540; Member since: Sep 03, 2013

I hope your not speaking of the third quarter cause the phone was only on sale for like a week during that time. People confuse this every year and think the iPhone is doing bad.

27. domfonusr

Posts: 1101; Member since: Jan 17, 2014

Though Apple didn't capture the 50% mark this year, remember that Apple plays the long-game by measuring profits, not market share. In fact, Apple may be able to make more money by lowering market share and drastically increasing prices. The latest iPhones cost nearly a thousand dollars apiece, as compared to the original iPhone, which cost about $400, which was on par for a flagship smartphone in its day - and yet, Apple has the greatest single-device market share of any phone in the US despite the nearly 150% price increase over the years. I am sure that Apple is much happier with money than they are with market share. This is why Nokia had its heyday, and then promptly lost it... Nokia sold their flagship phones, aside from a couple of models that were well outside the norm (like the E90, for instance), for about $300 to $450 most of the time until the iPhone came out, and then they were selling flagship devices (like the E75, which I bought in 2010 for just over $260) for less, into the $200 to $300 range. They made less flagship models, too, and Microsoft entered the picture, they had been selling new smartphones in the $150 to $250 range, and the smartphones had become much more expensive to produce with the demand for newer technology, and the lack of demand for Symbian and Windows Phone. Nokia's devices division died because they couldn't do what Apple did - make a [perceived] flagship phone for super-cheap, and sell it at super-high prices. So, in short, just remember that Apple doesn't need large market share... just large profits. As long as they keep things going the way they are now, they will do extremely well, even if their market share declines somewhat. As they become the only company that can innovate in the traditional sense because of their immense wealth imbalance, their products will become even more sought after, and perceived even more 'premium', even if they build them cheaply, and hence selling prices (and profits) will soar.

61. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea no, the original iPhone (3g, the 2g doesn't really count) was pretty much 650 off contract just as the current iPhone 7 is. On top of that, the other manufacturers had sold equivalently priced phones just not in the same volume. Apple has hit their margin barrier now as shown by the fact that the iPhone is getting more costly to produce whereas previous iPhones got cheaper every generatuon until about iPhone 6. The vast majority of Apple's sales come from average people in the US getting the phone on discount from carriers. They aren't super rich and therefore, will not tolerate price increases well. This was shown by recent quarters with decreasing sales and lower revenue from cheaper iPhones selling more. Even Apple has realized that and started focusing more on services. They realize the hardware game has reached a ceiling and even with buckets of money they can't innovate beyond the hardware offerings others can invent. Software wise they're going downhill more than up. They're going to become the next Nokia because innovation and excellence is dead at Apple and has been for a while. They've been coasting on Jobs' work and now they're running out of credit.

42. sgodsell

Posts: 7605; Member since: Mar 16, 2013

These activation numbers have to be in the US. Phonearena left that part out. Because there is no way in hell Apple would ever see 44% in China or India. The worlds largest smartphone users. Apple has a tiny percentage in those markets.

69. cmdacos

Posts: 4372; Member since: Nov 01, 2016

Flurry is worldwide data but the iphonearena title is misleading because the data includes tablets and phones not just phones. If you read Flurrys analysis you can also see that tablets have traditionally made up the larger portion of Apple's percentage.

15. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

The "Great Pixel" isn't a smart watch.

60. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Well, those numbers above only account for a 78% representation of the manufacturer pie. That leaves 22% still out there... I'd say Google grabbed up anywhere between 2% and 0.01% with all the other manufacturers Flurry just didn't have room for in the graphic.

2. mikedemoda

Posts: 129; Member since: Mar 19, 2010

nobody cares about Samsung

3. Mxyzptlk unregistered

Despite what some"cornballs" say, the iPhone is still dominant as ever.

6. Klinton

Posts: 1409; Member since: Oct 24, 2016

You know , this is about US only. Right? And that's not something that US ppl should brag about.

55. Mxyzptlk unregistered

Your point?

70. cmdacos

Posts: 4372; Member since: Nov 01, 2016

It's not US only. But it does get heavily skewed by tablet activations which are included.

4. yyuu1000

Posts: 260; Member since: Jul 26, 2012

not surprised as this year is the first ever iphone i got

8. Klinton

Posts: 1409; Member since: Oct 24, 2016

The most innovative iPhone EVER?

5. Alpha1

Posts: 100; Member since: Jul 06, 2016

The iPhone is the Toyota Camry of phones. Nothing wrong with people wanting appliances (iPhone & Camry)

7. darkkjedii

Posts: 31748; Member since: Feb 05, 2011

No surprise here, iPhones always kill it in sales during the holidays. It's a very simple easy to use device. Doesn't do too much, and doesn't require being too tech savvy, it's a safe bet for its fanbase. There's nothing wrong with that. Camry's sell way more units than Ferraris do, if you get my meaning.

10. Klinton

Posts: 1409; Member since: Oct 24, 2016

'iPhones always kill it in sales' You mean the fateful ifans always kill it in sales? Even is Apple take out the speakers next time, and offer them BT speaker- dongle..

14. kiko007

Posts: 7521; Member since: Feb 17, 2016

When was the last time you got laid? You tinfoil rejects are all only like that cuz you can't get your junk wet.....

74. darkkjedii

Posts: 31748; Member since: Feb 05, 2011


17. meanestgenius

Posts: 22720; Member since: May 28, 2014

Definitely got your meaning, darrk. And despite what the trolling idiots believe, even those of us not inclined to worship Apple as their deity like some here do, know that iPhones will sell extremely well for the foreseeable future. As you pointed out, they're a safe bet. They're simple to use with very little features, and that's what appeals to the average consumer.

24. ctdog4748

Posts: 797; Member since: Mar 05, 2016

People don't want Samsung phones because they're too glitchy, prone to lag, and the most popular apps (Instagram, Twitter, Snapchat, etc) are wayyyyy better optimized for iOS. I'm sure you're putting your multi-window feature to good use as you work on the cure for cancer, but most people in the real world have no use for such things. They want a fast, smooth, fun experience, and that is the iPhone. Oh and that stupid Ferrari/Camry analogy; it doesn't even make any sense.

* Some comments have been hidden, because they don't meet the discussions rules.

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