40% of smartphone and tablet owners know about screen mirroring, but awareness is growing

40% of smartphone and tablet owners know about screen mirroring, but awareness is growing
Screen mirroring is a bit of an advanced smartphone/tablet function that not every user out there knows about, but with smartphones in every pocket and HD TVs in every house, it’s something more and more people use, according to NPD Research survey. The main reason? Watching a video you have stored on your smartphone on a bigger display. But it’s not just about video - it’s also about sharing images, documents and playing video games.

“Screen sharing solutions are somewhat new, many only launched in 2012, so we don’t expect a lot of consumers to be using the technology yet,” NPD director of device John Buffone said. “The awareness number is a positive indicator and will help build the foundation to engage more consumers with second screen experiences.”

When it comes to the popular mirroring technologies, consumers are mostly aware of Apple AirPlay, Samsung’s AllShare, and Xbox’s SmartGlass, and the Apple technology is the most popular one.

The NPD findings are based on a survey of 2600 U.S. smartphone and tablet owners conducted in Q1 2013.

source: NPD

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15 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Victor, you forgot Sony! Sony have screen mirroring too!

2. amiaq

Posts: 509; Member since: Jun 30, 2012

not too many people aware yet

7. buccob

Posts: 2980; Member since: Jun 19, 2012

But Sony's mirroring is the best... I had Moto (mirrorless Atrix) and Samsung S3 with MHL adapter... Sony offer the best solution with more flexibility and functions such as CEC and most are through a microHDMI port separate from the micro USB, which allows for other connections to be made like USB OTG

3. surethom

Posts: 1730; Member since: Mar 04, 2009

Do you also mean Miracast i.e. intel Widi.

4. cezarepc

Posts: 718; Member since: Nov 23, 2012

Ditched my mini-component around 2 years back, after getting my N8. My cheap home theater now is composed of an N8, 32" FullHD LED TV, and two small $200 speakers, just enough ofr my small entertainment space.

5. jsdechavez

Posts: 814; Member since: Jul 20, 2012

Might as well get Bravia TV, that NFC remote, and an Xperia.. haha

6. nlbates66

Posts: 328; Member since: Aug 15, 2012

mirroring is the most basic thing ever, extending is far better.

8. imparanoic

Posts: 88; Member since: Oct 15, 2012

with a sony xperia t/tx/v via mhl, u can even have cec compatible mode, ie, mirroring and tv remote controlling the phone, this feature works with micro hdmi on xperia arc/arc s as well, but any confirmation that cec works via mhl on s3 or s4, even xperia z?

9. mrblah

Posts: 577; Member since: Jan 22, 2013

Apple users always ahead ;)

11. buccob

Posts: 2980; Member since: Jun 19, 2012

The difference is that even if they are aware of the function, they still need to pay for an expensive adapter, and/or for the apple TV... (adapter for wired HDMI, apple tv for wireless) On the other hand, most Android devices have video out through microHDMI port (but sadly it is changing to MHL which also needs adapter) and many are set from the get go.... I use mirroring from my Xperia daily and I have gone as far as to give a work presentation with it... (it was a light, short one) This feature it is one of the best and most underrated in smartphones today... I refuse to get a tablet because of this alone...

10. Nickmfnjackson

Posts: 101; Member since: Jan 21, 2010

Hipster Nokia, screen mirroring since before 2008

12. TheBitterTruth unregistered

Ok. So what is screen mirroring?

13. yajia1

Posts: 151; Member since: Aug 22, 2012

Samsung AllShare is a pain to set up. Needs internet to add to the injury. I'd rather just see everything on my Noste 2's screen.

14. vananucho

Posts: 83; Member since: Jun 01, 2011

Well I do this mirroring thing with my rooted Atrix HD and it's pretty cool (Atrix HD + 42" HDTV + Cheap $100 Home theatre system + PS3 Controller = Perfection!)

15. charms55

Posts: 41; Member since: Nov 08, 2011

Recent update added more functionality and content to Smartglass. Getting more and more enjoyable to use it, both from phone and Surface.

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