2012 BlackBerrys to be 'charming, whimsical, & fun' according to RIM

2012 BlackBerrys to be 'charming, whimsical, & fun' according to RIM
Todd Wood, RIM’s senior vice president of Industrial Design, stated that the 2012 BlackBerry handsets can be characterized as “charming, whimsical, and fun”, confirming that the design of the new handsets will depart significantly from RIM’s current product line.

The quote was part of a larger explanation of how his design team draws inspiration when designing new product lines. The team travels to a different location to hold a design workshop, soaking up local culture and architecture while looking for design cues. The most recent line of BlackBerry OS 7 phones were the result of a workshop in Bellagio, Italy.

For the 2012 product line the team went to Malmo, Sweden, which Wood indicated was responsible for the charming, whimsical, and fun characterization. Many of you have seen the BlackBerry London images that made the rounds this week, do you feel that phone meets up with Wood’s description, or do you think that the London is part of a different series of phones?

Not familiar with Malmo? Here's a snapshot:

source: Pocket-lint via Engadget, image: Get In Travel



1. snowgator

Posts: 3621; Member since: Jan 19, 2011

Good luck with that, RIM.

2. roldefol

Posts: 4744; Member since: Jan 28, 2011

Ahh, the Amiga to RIM's C-64 Blackberry. I predict a small die-hard BBX fanbase followed by a rapid decline to obsolescence.

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

umm. dont get me wrong, but it just seems like they have found a way to take paid company vacations to cool places (which makes me jealous.. lol). They could have done the same thing by going to an italian restaraunt and looking at pictures on the internet.. lol

9. digicon

Posts: 121; Member since: Aug 11, 2011

I know ! . . Are they hiring over there ? . .

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

yea, but the position is only temporary... BOOM (badum bum)

4. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I wonder if RIM will be feeling charming, whimsical and fun when sales performance results for 4Q2011 are released?

5. cupcake

Posts: 106; Member since: Apr 15, 2010

I think they can do it.

6. Synack

Posts: 688; Member since: Jul 05, 2011

yeahhh right. the porsche edition of the recent bold i believe actually looked decent but they stil wanted $2000 for it. RIM really needs to do something quick, risky, and dirty.

7. hepresearch unregistered

Who here has ever bought a phone for the fact that it was either charming, whimsical, or fun? Show of hands? I buy a phone for function first, affordability second, and maybe even looks (a distant third). Recently, I went into a phase of buying older phones for sentimental value (but only if they were true classics that still worked well)... but I am now over that phase, inspired by my sadness at the Elopocalypse... I have since moved on. Now I avoid buying anything... >8-P

8. Synack

Posts: 688; Member since: Jul 05, 2011

My phone needs to be function > looks > everything else. I'll pay what I have to to get function and looks.

10. iamcc

Posts: 1319; Member since: Oct 07, 2011

I bought my phone because it's magical.

14. remixfa

Posts: 14605; Member since: Dec 19, 2008

aww does it make calls, or is that just too much magic for one device to have? :)

16. hepresearch unregistered

... it is probably sooooo magical that even the keyboard appears and disappears on command!

11. andro.

Posts: 1999; Member since: Sep 16, 2011

Th blackberry london is the first blackberry phone must admit i think looks really cool

12. thatdude1 unregistered

The BBX handsets need to be truly amazing for RIM to really get back in the game but I think they can do it.

15. GeekMovement unregistered

Hope Blackberry can make a comeback. They have to take their #1 business phone rank back.

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