2012 BlackBerrys to be 'charming, whimsical, & fun' according to RIM
posted by Scott H. / Nov 16, 2011, 12:01 PM
The quote was part of a larger explanation of how his design team draws inspiration when designing new product lines. The team travels to a different location to hold a design workshop, soaking up local culture and architecture while looking for design cues. The most recent line of BlackBerry OS 7 phones were the result of a workshop in Bellagio, Italy.
For the 2012 product line the team went to Malmo, Sweden, which Wood indicated was responsible for the charming, whimsical, and fun characterization. Many of you have seen the BlackBerry London images that made the rounds this week, do you feel that phone meets up with Wood’s description, or do you think that the London is part of a different series of phones?
Not familiar with Malmo? Here's a snapshot:
source: Pocket-lint via Engadget, image: Get In Travel
Posts: 14605; Member since: Dec 19, 2008
umm. dont get me wrong, but it just seems like they have found a way to take paid company vacations to cool places (which makes me jealous.. lol). They could have done the same thing by going to an italian restaraunt and looking at pictures on the internet.. lol
posted on Nov 16, 2011, 12:52 PM 3
Posts: 121; Member since: Aug 11, 2011
I know ! . . Are they hiring over there ? . .
posted on Nov 16, 2011, 2:51 PM 1
Who here has ever bought a phone for the fact that it was either charming, whimsical, or fun? Show of hands? I buy a phone for function first, affordability second, and maybe even looks (a distant third). Recently, I went into a phase of buying older phones for sentimental value (but only if they were true classics that still worked well)... but I am now over that phase, inspired by my sadness at the Elopocalypse... I have since moved on. Now I avoid buying anything... >8-P
posted on Nov 16, 2011, 2:33 PM 0
Posts: 1319; Member since: Oct 07, 2011
I bought my phone because it's magical.
posted on Nov 16, 2011, 3:22 PM 2
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