20 new levels added to Angry Birds Star Wars3
took only 2.5 hours to hit the top of the iTunes charts when it was released earlier this month. The continuing popularity of the game fits perfectly with Rovio's goal to become the next Disney and is in sharp contrast to the falling popularity of some of Zynga's mobile games like "Draw Something".
Rovio quite possibly has discovered a method to keep this franchise alive forever. In the great Disney tradition, Rovio has splashed its characters all over the place, from towels to t-shorts to thermos kits. This way, new generations of Angry Birds fans are born, taught in the ways of the game by their older siblings or parents. Why, it almost sounds like the continuing fervor for Star Wars, which ironically, is now a Disney franchise.
You can check out a quick trailer showing the new "Hoth Episode" of Angry Birds Star Wars by clicking on the video below.
source: AngryBirdsStarWars (1), (2) via Phandroid