Google Trends data comparing search queries for Windows Phone and Lumia
Users more interested in Lumia smartphones than in Windows Phone itself
Google Trends, as its name suggests, is a service that can provide information as to how often a particular term is being searched for. For example, if you input "Windows Phone", you get a pretty, steadily growing graph, which peaks at times when Microsoft's mobile platform has been more of a hot topic than usual. Yet if you add statistical data about the term "Lumia", things get a bit more interesting.
That is because search queries for Lumia outpace those for Windows Phone, as indicated by Google's aforementioned service. In other words, customers appear to be more interested in the Lumia brand than in Windows Phone itself, although one might think that it would be the other way around. Furthermore, there is a peak in Lumia searches almost every time when Windows Phone news references spike, although Microsoft's platform still has the lead when it comes to media mentions.
But why is that? Well, the aggressive marketing of the Lumia lineup might be an explanation to the phenomenon we just described. Nokia managed to come up with plenty of cool marketing tricks and stunts that raised the users' awareness of the brand, not to mention that the company started its own version of the Smoked by Windows Phone campaign. Besides, the Nokia Lumia 900 has been pretty popular among U.S. consumers, partly because of its competitive pricing and good value-for-money ratio.
So what does the future hold for both brands and will the trends continue in the same manner? Their popularity will likely rise even further, given how promising Windows Phone 8 looks, and that U.S. carriers are expressing interest in the platform's new version. But even if WP8 turns out to be a dud, Nokia already has a back-up plan of some kind. Oh well, guess we will have to wait and see.