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Nokia makes it snow in South Africa to start promoting the Nokia X in a new ad

Posted: , by Maxwell R.

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The Nokia X is making the rounds and despite our experience that we recounted in our review, Nokia Microsoft wanted to make a point about the X, and did so using snow in South Africa.

What exactly was that point? Nokia created a snow slope in Cape Town as an analogy that the Android powered Nokia X will offer a smooth and fast app experience, by having a bunch of folks race down the hill in inflatable sleds.

Each sled is an app, from BBM to Skype, from Angry Birds to Plants vs. Zombies, Nokia wants you to flow smoothly through your favorite apps. The commercial is clearly aimed at your mainstream consumer, and not the resident geek.

In addition to being able to side load a bunch of Android apps, the Nokia X has a low price point as an appealing feature as well, with prices starting a bit above the $100 mark. All the color that Nokia is known for will be available as well. If you are in the neighborhood of Cape Town, does snow in South Africa get you excited for the Nokia X?

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posted on 14 May 2014, 00:44 4

1. tech2 (Posts: 2200; Member since: 26 Oct 2012)


Stop wasting your money on Nokia X, Nokia. Its a lost cause.

Moto E & G are a much better then this 'android' phone.

posted on 14 May 2014, 01:20 3

5. mousesports (Posts: 254; Member since: 28 Feb 2013)


go away

posted on 14 May 2014, 01:41 1

8. sipha (Posts: 296; Member since: 12 May 2012)


And here in SA, we also have the Steppa smartphone which is only $49 unlocked.. With debatebly better specs than the Nokia X!!

posted on 14 May 2014, 02:06 8

10. sbw44 (Posts: 399; Member since: 04 Dec 2012)


Are you kidding me?? you comparing that piece of crap to a Nokia??? that crap can't even play fruit ninja without lag!
"debatebly better specs than the Nokia X!!"

3,5-inch TFT 320×480-pixel resolution
1GHz Qualcomm Snapdragon single-core processor
512MB of RAM and 1GB of ROM, and has only 350MB of storage available
No Camera
Runs Android 2.3.5.

On what planet is that debatebly better specs than the Nokia X?

I mean seriously, you can compare it to the Moto G or E which we don't have in SA but to compare it to that crap must be plain stupid! MTN vs Nokia says it all!

posted on 14 May 2014, 03:13 1

13. Just.Saying (Posts: 132; Member since: 04 Apr 2013)


Yes, the MTN steppa is a 3.5" android smartphone made by Qualcomm for mtn. You can buy it new for $49 or 2nd hand for just $10.

Oh and by the way, we do get real snow in South Africa. We are now in winter and snow falls in the eastern cape and certain parts of the northern cape. A few years back it snowed in the western cape as well. So, SNOW DOES NOT GET US EXCITED enough to buy a nokia

posted on 14 May 2014, 03:28

15. Tsepz_GP (Posts: 823; Member since: 12 Apr 2012)


Exactly!
Remember the winter of 2007? It snowed up here in Gauteng and the Free State for a day or two.

posted on 14 May 2014, 03:54 1

17. sip1995 (Posts: 858; Member since: 07 Feb 2014)


Nokia Lumia 525 is much better than the Moto E....with better spects.

posted on 14 May 2014, 04:03 1

19. tech2 (Posts: 2200; Member since: 26 Oct 2012)


ummm.....No!!!

-Moto E has better processor clocked higher 1.2 vs 1 GhZ

-Moto E is water resistant & has interchangeable shells

-Bigger screen 4.3 vs 4

-Higher resolution

-Bigger battery 500mah more.

-Dual sim.

-More network bands

-Wider app ecosystem.

In short, Moto E wipes the floor with Nokia 525.

posted on 14 May 2014, 08:33 1

25. elitewolverine (Posts: 1731; Member since: 28 Oct 2013)


Water resistant is more splash resistant
Processor is an a7, despite being 1.2 ghz, it is actually inferior to the a15 dual core 305 gpu in the nokia.
bigger screen 'yay' and so by this method the 630 is an amazing bargin at 4.5in
bigger battery....again yay to handle the background apps droid throws at you, more than likely will be same or worse than the nokia

dual sim is great, but the nokia 630 is a better choice

wider app ecosystem. Yes good luck getting the 'good' apps that people 'love' running on a 302gpu

In the end it has dual sim, and screen size, nothing more.

Not to mention the nokia will soon get app installs to the sd card (not dev choiced from what i know).

Has double the internal storage, great for first timers, and supports larger SD card storage sizes.

posted on 14 May 2014, 09:07

26. tech2 (Posts: 2200; Member since: 26 Oct 2012)


lol.....so now you are comparing two devices against one ?!

No need to compare 630 with Moto E. Moto G is a suitable comparison against 630.

I've told you earlier and I'm saying again you need to do some research before you make far-fetched claims. Such as 'yay to handle the background apps droid throws at you, more than likely will be same or worse than the nokia'

Moto G with 2070 mah battery scored: 54 hours against....
Lumia 630 with 1830mah battery scored: 49 hours on gsmarena:

Moto G:http://blog.gsmarena.com/motorola-moto-g-battery-life-endurance/

Lumia 630:http://blog.gsmarena.com/nokia-lumia-520-goes-through-our-extended-battery-testing-regime-see-how-it-managed/

Now explain, how is the 'background apps' draining the battery ?

'dual sim is great, but the nokia 630 is a better choice' - Sorry I've no reply to such fanboyish comments.

You can get a bigger MicroSD for $5. So stop grasping at straws.

Lastly, these phones aren't meant to play graphical games on and I don't need a better gpu to run banking apps which windows phone don't offer at all and android does.

'nuff said.

posted on 14 May 2014, 11:31

27. elitewolverine (Posts: 1731; Member since: 28 Oct 2013)


Did not compare two, said that if you absolutely need dual sim, Nokia has a device to do so. Does the G come in dual sim (did not search)?

Bigger microsd for 5 bucks, great, now let me know how installing apps to the card goes for you, and the ones that cannot be moved to the card. Then we will see how far that internal 2gigs goes. Unless you root and do something like lucky patcher, and i dont know if that works with kitkat....

Moto E is not a 2070mah battery. Explain? simple, do some research? sure (google search), run the phone for abit, then as the apps pile up, run the batter test again after say a 3 hours of use. Not hard to understand. In fact go to any website on how to improve battery life for the droid and they give you task killers etc etc. So explain to you? Sure use google search battery life. Those test you point to are usually done in optimal conditions.

So when your argument falls flat, like having a better processor now all of a sudden you post battery stats?

How about you actually go back and look at your post, and notice that nothing you posted did anything.

The CPU is NOT, repeat, NOT better, it is worse it is a a7 with a 302 vs an a15 with a 305, Win Nokia. Even by this method alone, it is a better phone.

Screen resolution? again on screen buttons will limit that depending on app. So again toss up, the resolution is not that big of a difference.

The best part about that link you posted?

The Moto G with a bigger battery, scored just 8 minutes more talk time against a 520 with a MUCH MUCH smaller battery

So 32gig support for moto, 64 gig support for nokia, win.

Point is the Nokia is either a better phone or the same, and based on cpu/gpu it is better imo.

posted on 14 May 2014, 00:57 4

2. fzacek (Posts: 1891; Member since: 26 Jan 2014)


Moto E crushes this thing in every way...

posted on 14 May 2014, 01:13 6

4. RaKithAPeiRiZ (Posts: 1353; Member since: 29 Dec 2011)


Nokia has the edge in brand recognition and availability , Nokia is miles away from Motorola in that field ,

posted on 14 May 2014, 01:21 2

6. 0xFFFF (Posts: 3319; Member since: 16 Apr 2014)


Mostly though people hate Microsoft as the company has a decades long history of screwing their customers and basically acting like a thuggish monopoly, which it is.

So whatever brand value Nokia had, flush that down the drain. It won't be gone immediately, but it will be gone.

posted on 14 May 2014, 04:27 2

21. muhsen (Posts: 259; Member since: 07 Jun 2012)


Hate Microsoft? ????? Hahahah in Mars, maybe
Everybody uses windows, office ( office downloads soared on the ipad so even apple users love Microsoft), Hotmail ( outlook now). Many also use xbox (one or 360). IE is thd most used browser (IE 11 is really nice). Onedrive is the most used cloud service. And people hate Microsoft? U r so funny.
Microsoft and Nokia r the most recognisable tech brands across the globe. Imagine what happens when they join each other. Don't consider the less than 1% who allegely say hate Microsoft this, hate Microsoft that.

posted on 14 May 2014, 04:33

22. muhsen (Posts: 259; Member since: 07 Jun 2012)


Office downloads surged on the ipad*. Was using prediction

posted on 14 May 2014, 02:47 3

12. sbw44 (Posts: 399; Member since: 04 Dec 2012)


You cant even get the Moto G in South Africa! So how will this change?

Windows Phone is the 2nd most used OS in South Africa thanks to Nokia!

posted on 14 May 2014, 03:29

16. Tsepz_GP (Posts: 823; Member since: 12 Apr 2012)


The Moto E is a beast for a low end phone, Motorola certainly set the bar very high up, but they suck at distribution and that's where Nokia will eat them up.

posted on 14 May 2014, 01:13

3. 0xFFFF (Posts: 3319; Member since: 16 Apr 2014)


One thing Microsoft Mobile does know how to do is waste money. I remember that super expensive vaporware launch they did in Abu Dhabi.

posted on 14 May 2014, 01:53

9. Gawain (Posts: 369; Member since: 15 Apr 2010)


Which vaporware was that? The only thing I can remember in Abu Dhabi was Nokia World, and all that stuff made it to market. What event did Microsoft do there?

posted on 14 May 2014, 02:14

11. 0xFFFF (Posts: 3319; Member since: 16 Apr 2014)


Nokia talked about devices and some of them eventually made it to market, but not the same way they were shown. For example, in the US the Lumia 1520 was initially offered with only 16GB, not the 32GB that Nokia announced. Also, the Qi wireless charging was left off the 1520 (and still is missing in action).

Really people were looking for shipping phones and Nokia didn't ship any phones right after Abu Dhabi. And even the information Nokia offered wasn't very clear.

http://conversations.nokia.com/2013/10/09/tune-in-on-the-22nd-live-from-nokia-world-abu-dhabi/

posted on 14 May 2014, 03:58

18. sip1995 (Posts: 858; Member since: 07 Feb 2014)


That wasn't Nokia's fault....ATT don't want the 32 GB model with wireless charging.

posted on 14 May 2014, 04:19 1

20. Gawain (Posts: 369; Member since: 15 Apr 2010)


Okay, except the 32GB 1520 is available. AT&T stripped Qi wireless charging because they're a member of WPA, but you can buy a compatible unlocked, Qi-equipped 1520 (LTE and everything) through third parties. So, where's the vaporware again?

posted on 14 May 2014, 01:38 1

7. androiphone20 (Posts: 1472; Member since: 10 Jul 2013)


I miss Capetonians already, what makes South Africa feel so...prefect?
Anyway, idk the Nokia X will have toface Samsung. They have a lot of work to do than just building a snow slope

posted on 14 May 2014, 03:22

14. Tsepz_GP (Posts: 823; Member since: 12 Apr 2012)


I'm from South Africa, and no, them using snow in Cape Town doesn't make me excited, lol, the whole ad is just weird, they could've been far more creative. Another company did the same snow BS here in Johannesburg a year or two ago, didn't really work for them either.

posted on 14 May 2014, 05:43

24. androiphone20 (Posts: 1472; Member since: 10 Jul 2013)


I know, not making an argument here. I think I travel to South Africa more than any other country. Btw snow slopes are also present here in 'Murica too. Nokia just found a way to promote their products and that's not to say it's a bad thing

posted on 14 May 2014, 05:16

23. 7thspaceman (Posts: 1100; Member since: 14 Feb 2011)


Microsoft need to bring the Best of the Nokia X phones the "Nokia XL" to the USA with more onboard RAM and it's Operating system upgraded so People who buy the USA XL nokia android smart phone wont have to root it to get Google Play store apps. if this is done to all the Nokia "X" phones they will sell like hotcakes world wide.

posted on 14 May 2014, 11:41

28. sbw44 (Posts: 399; Member since: 04 Dec 2012)


I would like to know from people who actually are from South Africa saying how the moto e crushes this thing, where in South Africa can you buy a moto g let alone the moto e???

Even though the majority people are still using Samsung, there has been a massive increase in Windows phone especially Nokia.

So still for South African consumers the Nokia X or 520 is still the best deal.

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