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Nokia comes back in the gadget game with an awesome $60,000 VR camera

Posted: , by Luis D.

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Nokia comes back in the gadget game with an awesome $60,000 VR camera

Nokia keeps its distance from the consumer electronics market, but occasionally dabbles in it to some surprising, and arguably interesting results. After the powerful, low-cost Android tablet that was the N1, the Finns return to the gadget game with an uber-professional, $60,000 virtual reality camera. It's a sleek, gray, sphere with eight lenses inside it that has a somewhat ominous presence – although certainly not as aggressive as its price tag. According to Nokia, the $60,000 sticker price means that the OZO is to be sold or rented to film-making professionals, though the company plans to introduce cheaper hobbyist versions.

Nokia wants its consumer technology and telecommunications businesses to go hand-in-hand once again.

Why so many lenses, though? Well, to film virtual-reality video with today's available technology, a filmmaker typically has to rig a number of cameras pointing their lenses in different directions. The OZO is designed to do that right out of the box, with all the cameras and microphones contained within a single device. The cam is still something of a work in progress, though. Nokia’s software is still learning how to seamlessly stitch together the separate video streams from different lenses in the scenario of live VR broadcasts. But the problem should reach a resolution by the end of the year, via a software update. Regardless, Nokia is happy to have an early entry into the virtual reality camera market, and believes OZO's launch is a milestone in its ambition to make the revitalized consumer hardware division complement its ongoing business with telecommunications equipment.

According to Gartner analyst Brian Blau, more than one million virtual and augmented reality headsets will be sold this year, although it could take up to 10 years for the technology to reach a state of ubiquity. This will be largely thanks to forward-looking products like the OZO, HTC's gaming-oriented Vive, and Samsung's heavily marketed Gear VR. Although they have a limited audience now, they will become a gateway for smaller, but innovative and disruptive players to take their turn into popularizing the medium.




source: Nokia via WSJ

20 Comments
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posted on 18 Mar 2016, 10:49 9

1. Johnnokia (Posts: 1074; Member since: 27 May 2012)


"All the 8 cameras implemented the advanced PureView technology."
I hope Nokia will release a legend smartphone with all old goodies soon.

posted on 18 Mar 2016, 11:19 2

8. hemedans (Posts: 477; Member since: 01 Jun 2013)


Microsoft didnt release even single cameraphone while Nokia already has OZO this make me believe all old technology are with Nokia and soon they will be back

posted on 18 Mar 2016, 13:22 6

13. XperiaFanZone (Posts: 2075; Member since: 21 Sep 2012)


If this was made by a non-Nokia/non-Apple OEM you'd be s**tting all over this because of the price.

posted on 18 Mar 2016, 10:55 5

2. Rafishant (Posts: 224; Member since: 13 Oct 2015)


It looks like a spaceship.
Nokia innovation really never ends!

posted on 18 Mar 2016, 10:59 3

3. Arch_Fiend (Posts: 2240; Member since: 03 Oct 2015)


In pic 3 it looks like the pea from plants vs zombies lol.

posted on 18 Mar 2016, 11:01

4. Rafishant (Posts: 224; Member since: 13 Oct 2015)


Lol
I want an innovative smartphone design like that.
Today's phones are getting so boring.
Oh! iPhone 7 lol

posted on 18 Mar 2016, 11:03 5

6. SIGPRO (Posts: 1385; Member since: 03 Oct 2012)


Yes iphones are the most boring phones in history!

posted on 19 Mar 2016, 04:55

17. AlikMalix (Posts: 5238; Member since: 16 Jul 2014)


earning those thumbs ups... good job...

posted on 19 Mar 2016, 01:01

16. emmawilliam834 (Posts: 151; Member since: 09 Feb 2016)


60k for a professional camera is not expensive.

posted on 18 Mar 2016, 11:03 1

5. shy2papa (Posts: 298; Member since: 23 Jan 2010)


Seriously 60k :{ come back indeed

posted on 18 Mar 2016, 11:16 4

7. hemedans (Posts: 477; Member since: 01 Jun 2013)


that camera was designed for film maker and big developers, consumer one will follow letter

posted on 18 Mar 2016, 12:25 1

11. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


That's right, but it's still a steep, man.

60 grand!

posted on 18 Mar 2016, 13:18 1

12. hemedans (Posts: 477; Member since: 01 Jun 2013)


many movie producer are happy with ozo i saw their feedback on youtube.

i dont know how much film making camera cost but i can bet 8 camera cost more than ozo.

and this one save time too,

posted on 20 Mar 2016, 09:02 1

20. Genza (Posts: 537; Member since: 12 Mar 2014)


I'm sure all the filmmakers paid by Nokia to give their opinion for marketing purpose.

With just 10 stops of dynamic range Nokia OZO is not good enough to compete with cinema camera you can get something like Sony FS5 for just $5,600

And to this day I have never seen a movie which has a 360 degrees FOV.

posted on 18 Mar 2016, 12:20

9. Rhinoface (Posts: 176; Member since: 05 Dec 2014)


Certainly seems like a good all in one package compared to clunky GoPro solutions I've seen. I'm not so keen on VR film though, even games seem as though they'd get old very quickly. I can't think of a time I've watched a 360° YouTube video for any reason other than experiencing it, and I've had no desire to watch another.

posted on 18 Mar 2016, 12:20

10. Rhinoface (Posts: 176; Member since: 05 Dec 2014)


Certainly seems like a good all in one package compared to clunky GoPro solutions I've seen. I'm not so keen on VR film though, even games seem as though they'd get old very quickly. I can't think of a time I've watched a 360° YouTube video for any reason other than experiencing it, and I've had no desire to watch another.

posted on 18 Mar 2016, 14:02 1

14. Bernoulli (Posts: 3807; Member since: 01 Sep 2012)


I was checking this out yesterday, kind of surprised phonearena hadn't made an article about this before.

posted on 19 Mar 2016, 08:42

18. willy.4 (Posts: 42; Member since: 14 Oct 2015)


Come on you know phonearena are always one hr. up to two days behind with a lot of articles , It's like watching your favorite commercials over and over again lol

posted on 18 Mar 2016, 15:03

15. slannmage (Posts: 148; Member since: 26 Mar 2013)


Let me just get my credit card...

posted on 19 Mar 2016, 15:57

19. Tanii (Posts: 44; Member since: 30 Apr 2015)


In movie making it's not the case that so many cameras from one direction because they need to capture the movements from different directions not necessarily from one pole they capture every other direction..

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