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J.P. Morgan: Display shortage for Apple iPhone 6 would not change expected launch date

Posted: , by Alan F.

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J.P. Morgan: Display shortage for Apple iPhone 6 would not change expected launch date
If you've already worked out your plans for camping out in line for the still unannounced Apple iPhone 6, talk of a delay might have unsettled you. Speculation that a problem with the production of the phone's front screen would push back the launch date of the eagerly anticipated handset, should just be met with a shrug of your shoulders as you move ahead with your plans. So says analyst Rod Hall, who works as an analyst for J.P. Morgan.

Hall believes that talk about a delay is just a "typical late-in-the-game supply chain story that turns out to have no impact on launch dates or device sales." In other words, Hall doesn't see an impact on the number of units to be shipped by Apple after an initial decline. According to Reuters, Apple tried to reduce the thickness of the screen on the iPhone 6 by eliminating one of the layers used to provide backlighting for the front panel. But after tests showed that the one layer did not provide sufficient illumination for the display, Apple had to go back to the drawing board to redesign the screen to include the second layer of backlighting.

Apple is holding an event on September 9th to introduce the 4.7 inch Apple iPhone 6. If Apple follows its typical pattern, it will launch the device on the second Friday following the unveiling, which would be September 19th. The dates for the unveiling and the possible launch of the rumored 5.5 inch Apple iPhone phablet, are unclear at the moment.

"We believe that initial supply could be slowed somewhat if there is any truth to this, but we doubt that iPhone unit volumes in the fall are likely to be impacted."-Rod Hall, analyst, J.P. Morgan

source: AppleInsider

23 Comments
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posted on 25 Aug 2014, 12:53

1. Iodine (Posts: 421; Member since: 19 Jun 2014)


It' will still sell out in few hours around the globe.

posted on 25 Aug 2014, 13:57 1

6. Finalflash (Posts: 1799; Member since: 23 Jul 2013)


Of course, shortages usually do mean that for most highly anticipated items.

posted on 25 Aug 2014, 15:36

12. Vexify (banned) (Posts: 570; Member since: 16 Jun 2014)


Of course, shortages usually do mean that for the iPhone and Galaxy S.

Fixed it for you.

posted on 25 Aug 2014, 13:01 2

2. CreeDiddy (Posts: 301; Member since: 04 Nov 2011)


These supply chain talks drive me crazy about iPhone shortages. There will be plenty of iPhones available during launch. Most people generally gravitate to the cheapest selling iPhone. Plenty will be available on eBay as well.

posted on 25 Aug 2014, 13:02 5

3. AfterShock (Posts: 2812; Member since: 02 Nov 2012)


They have planned it like this,
initial units sold will sell for astronomical rates due to a shortage caused here.

Apple is a marketing company, they will market it any way they can to obfuscate the price.

posted on 25 Aug 2014, 13:59 1

7. Finalflash (Posts: 1799; Member since: 23 Jul 2013)


That may be so, but in this case the shortages are less of a problem if they issue described is accurate. To change the dynamics of the phone with a double backed LCD would mean the thickness, thermals, and placement of all components need to be re assessed. Also, since iOS 8 is a fairly big change, they need the hardware to be very controlled. Usually Apple don't do a big software and hardware release in the same year, but this time, all the cards are on the table and shortages would be the least of their problems.

posted on 25 Aug 2014, 14:09 5

8. Planterz (Posts: 881; Member since: 30 Apr 2012)


Of course they have. Remember when the IPhone 5 came out, and they had like 3 gold ones per store, and crazy b!tches went berserk because those 3 phone sold out within minutes and weren't in stock several hours later?

They do this crap on purpose. They want chaos. They want to generate hype. They want this on the front page of CNN and Yahoo and the other major news sites. They want their name out there, up front, and in your face. A product that people want that they can't get generates far more hype and desire than one that some people want and everybody can get.

It's all premeditated.

posted on 26 Aug 2014, 02:18

22. CreeDiddy (Posts: 301; Member since: 04 Nov 2011)


Premeditated? Try calling each retail store and figure out their inventory. This has nothing to do with Apple, but the quantity bought by each store. Unfortunately Android handsets stay on shelves because it's one and the same, while Apple wants full control over their hardware and software process. Thus it makes them unique. The road ahead for Android is to compete amongst price or make it an official price war for customers to buy their products.

posted on 25 Aug 2014, 20:20 2

19. 0xFFFF (Posts: 3196; Member since: 16 Apr 2014)


"They have planned it like this"

So very true. As more and more of the workings of Apple's marketing and deception are exposed, the fewer and fewer people are going to show up in the pews.

That said, awakening is a slow process and prone to recidivism. Some people just want the steak, even if it's fake.

posted on 25 Aug 2014, 13:11 1

4. aba71983 (Posts: 421; Member since: 24 Jul 2014)


I'm still waiting for the iPhone 6.

posted on 25 Aug 2014, 13:49 5

5. jphillips63 (Posts: 180; Member since: 04 Jan 2012)


It's funny how apple does this every year. Ever since the iPhone 3 they have always announced launch date shortages for one reason or another. Apple does this for marketing purposes only, and those Ifans fall for it and have to stand in one a week before launch date.

posted on 25 Aug 2014, 14:10 3

9. Planterz (Posts: 881; Member since: 30 Apr 2012)


"Funny" isn't the word. "Premediated" is. It's an obvious marketing ploy to generate hype and get it on the news.

posted on 25 Aug 2014, 15:37

13. Vexify (banned) (Posts: 570; Member since: 16 Jun 2014)


They have not announced any launch date shortages. "Leakers" have. Most times, not all, have been wrong.

posted on 25 Aug 2014, 18:51 1

18. InspectorGadget80 (Posts: 6560; Member since: 26 Mar 2011)


They should call themselves iJP Morgan if they love their phone so much

posted on 25 Aug 2014, 20:22

20. 0xFFFF (Posts: 3196; Member since: 16 Apr 2014)


JP Morgan loves Apple stock. It's a great tool for duping the little guy and stealing his money. Today that means screwing over the little guy's pension fund, 401k, etc.

Manipulating Apple share prices... just takes a few press releases/analyst comments. It's so easy, it's like stealing candy from a retarded baby.

posted on 25 Aug 2014, 22:56

21. Ninetysix (Posts: 1658; Member since: 08 Oct 2012)


Nice try broseph. AAPL went down today.

posted on 25 Aug 2014, 14:24 1

10. D.Lamore (Posts: 183; Member since: 15 Aug 2014)


Apple is loosing market share and they will continue to decline no matter how they come up with their brain washing bulls**t. They are now at 10%, but will fall below 8% by 3rd quarter 2015. I don't care if small 10% of smart phone buyers wish to donate some money to a fruit company . Actually I'm happy that more than whooping 85% of HUMANS have freedom to choose what they like.

posted on 25 Aug 2014, 15:17 1

11. Ninetysix (Posts: 1658; Member since: 08 Oct 2012)


LOL. Strong logic on this one. Explain to me why iPhone users didn't have the choice or chance to switch to another brand? Is it because they have a gun on their head whenever they walk inside an Apple store? Strong math btw. 100 - 10 != 85.

http://www.elearnenglishlanguage.com/blog/english-mistakes/loose-vs-lose/

posted on 25 Aug 2014, 15:39 1

14. Vexify (banned) (Posts: 570; Member since: 16 Jun 2014)


Market share blarpet shmare.

Keep tossing that phrase around like it actually means something lol.

posted on 26 Aug 2014, 14:52

23. InspectorGadget80 (Posts: 6560; Member since: 26 Mar 2011)


Let's just hope in a few years their stock will go down just like BLACK BERRY.

posted on 25 Aug 2014, 17:34 1

15. Teejay1100 (Posts: 70; Member since: 16 Aug 2012)


No one cares about the iphone anymore!! Apple does there own leaks and rumors. Each iphone release is a shortage.

The Applelites now as always will camp out in tents for weeks and stand in line weeks ahead of time. Apple marketing gets them every year with each release. This time they had JP Morgan make a statement, it's usually Wall Street.

We are all hip to this hype, such nonsense!!

posted on 25 Aug 2014, 17:46

16. Ninetysix (Posts: 1658; Member since: 08 Oct 2012)


Good job broski for not even reading the article.

posted on 25 Aug 2014, 18:08 1

17. Teejay1100 (Posts: 70; Member since: 16 Aug 2012)


Good job, for being on the Apple team

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