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HTC America lays off about 20% of its employees

Posted: , by Michael H.

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HTC America lays off about 20% of its employees
HTC has certainly seen better days. The company hasn't been finding the market as accepting of the beautiful HTC One as it had hoped, and sales numbers have even led to many calling for CEO Peter Chou to step down. Now, The Verge has confirmed that HTC America has made substantial layoffs today, and may have let go as much as 20% of its workforce.

HTC America is a relatively small arm of the Taiwanese and only had about 150 employees, but The Verge is saying that it may have laid off as many as 30 employees, which amounts to a significant 20% of the entire division. HTC has confirmed that layoffs did occur, but has not confirmed how many people lost their jobs today. The Verge characterizes the statement it received from HTC as both "upbeat" and "defensive". 

In the statement, HTC says that the "reduction in force" was a "decisive action ... to streamline and optimize our organization and improve efficiencies after several years of aggressive growth." President of HTC Americas, Jason Mackenzie, apparently admitted to his team that "the stark reality is that our business results are not where we want them to be," and that the layoffs were "part of a broader plan to simplify our organization, sharpen our teams focus, improve our speed in decision-making, and drive greater empowerment through our team, while reducing our overall cost structure."

source: The Verge

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posted on 13 Sep 2013, 22:20 5

1. Topcat488 (Posts: 1162; Member since: 29 Sep 2012)


:( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :( :(

30 sad faces

posted on 13 Sep 2013, 23:48 2

8. CX3NT3_713 (Posts: 1950; Member since: 18 Apr 2011)


Yup.... there she go... the next blackberry CO.....

posted on 13 Sep 2013, 22:20 2

2. Shatter (Posts: 2030; Member since: 29 May 2013)


The end phase of a good company that turned into crap begins.

posted on 13 Sep 2013, 22:29

3. Jonathan41 (Posts: 529; Member since: 22 Mar 2012)


The last few years have been rough for HTC. mostly due to bad investment and a relatively low marketing budget. HTC makes great phones I hope that it all pans out for them.

I'm sure a lot of people are going to blame this problem as being caused by them not including removable battery and micro SD card slot in their flagship phones. although that may have helped sales in niche markets it's not that simple. The majority of customers do not buy phones based on those features.

posted on 13 Sep 2013, 22:50 9

4. PapaSmurf (Posts: 8692; Member since: 14 May 2012)


HTC would have a lot more money if they never signed an agreement with Apple. 30 people getting laid off their job just flat out sucks. The HTC One didn't help them as much as they thought. I hope they don't end up like BB.

posted on 14 Sep 2013, 00:04 4

9. E.N. (Posts: 2336; Member since: 25 Jan 2009)


LOL, it's no surprise that you're throwing Apple into this. Even with the money they do have, HTC is squandering it. What the hell is up with their latest advertising campaign?

posted on 14 Sep 2013, 01:45 7

12. PapaSmurf (Posts: 8692; Member since: 14 May 2012)


It's hard not to considering they signed what was it $760 million deal? And don't get me started with their new ads...

posted on 14 Sep 2013, 12:29 1

24. Slammer (Posts: 1068; Member since: 03 Jun 2010)


---" I'm sure a lot of people are going to blame this problem as being caused by them not including removable battery and micro SD card slot in their flagship phones."---

Actually, this is exactly why I left HTC after 7 years. It is also the reason 5 other of my constituents left as well. When I called HTC to share my concern for this direction with the EVO LTE, I was met with two rep's claims that I was not alone in these concerns. This should be representation for the importance of having access to these amenities. Why should it be one way or the other? HTC had the ability to create the ONE with a removable battery. A Chinese company proved this with an exact copy. Luxurious design while keeping important aspects. Imagine the thought. We would be all over this.

John B.

posted on 13 Sep 2013, 23:05 8

5. sharks (Posts: 164; Member since: 16 Feb 2013)


HTC makes the most premium hardware and one of the very best designs in the smartphone industry. Take the HTC One for example - it is the pinnacle of innovation with its unibody aluminium design, ultrapixels camera, front stereo speakers, etc. Honestly, if you like HTC's phones, buy it while the company is still making them (obviously at a loss). Then run for the hills before sh*t hits the fan. LOL.

posted on 13 Sep 2013, 23:27 6

6. Taters (Posts: 3269; Member since: 28 Jan 2013)


Well deserved. No other company gives you as many defective products.

posted on 13 Sep 2013, 23:39 15

7. PapaSmurf (Posts: 8692; Member since: 14 May 2012)


That was a little harsh to say, considering Apple had so many issues with their iPhones.

posted on 14 Sep 2013, 01:08 6

10. RaKithAPeiRiZ (Posts: 1353; Member since: 29 Dec 2011)


Not to mention Samsung

posted on 14 Sep 2013, 10:12 2

19. InspectorGadget80 (Posts: 6584; Member since: 26 Mar 2011)


Not to mention how many people get electric shock by iphone.

posted on 15 Sep 2013, 02:18

29. rallyguy (Posts: 555; Member since: 13 Mar 2012)


I'll admit my HTC Touch Pro was an utter piece of dung. The TP2 was better. My Evo 4G was a great phone. Too bad HTC stopped putting removable batteries in their phones, for me it's a deal breaker. I wish I could consider their phones because the HTC One is a nice phone.

posted on 14 Sep 2013, 01:25 4

11. Owlet (Posts: 446; Member since: 21 Feb 2011)


My favorite phone maker is dying... :( My heart is bleeding...

posted on 14 Sep 2013, 02:27 1

13. Ronny666 (Posts: 108; Member since: 08 Jun 2013)


Haha... Keep trying your best HTC...

posted on 14 Sep 2013, 03:14

14. rakmvk (Posts: 9; Member since: 13 Jun 2011)


Bad Marketing more over removing 30%from us wont remove there problem understand what people want ... :)

posted on 14 Sep 2013, 05:04 4

15. SonyPS4 (Posts: 256; Member since: 21 May 2013)


This is sad. I dont want to smartphone industry dominated by Samsung and Apple only.

posted on 14 Sep 2013, 05:44

16. XperiaFanZone (Posts: 1397; Member since: 21 Sep 2012)


No. HTC and Nokia will rise again, for sure.

posted on 14 Sep 2013, 06:05

17. ausnote2 (Posts: 83; Member since: 07 Dec 2012)


Hope they bounce back.

I just don't know if the HTC One Max can bring me back. I am assuming too many compromises.

Move away from Metal/Glass. They are the worst materials to use for phone ie, cost, heavy, harder to mould and can make Sd Card slot and removeable battery impossible.

Adding a pen is a bonus but not a deal breaker since I rarely use it, but nice to have it just for those time that I need to jot down things

8+mp camera as minimum with Flash dual or xenon with ois.

3500mah+ battery

My 2c worth. So far though, Galaxy Note 3 is on my top of the list for an upgrade.

posted on 14 Sep 2013, 17:29

26. meowcenary (Posts: 187; Member since: 13 Apr 2012)


Harder to mold? Do you know what a CNC machine does? Have you ever tried to mold glass? It is not hard at all to mold glass and laser cut metal frames and shells. Using a all plastic body and frame is not the way to go. I want durability. The same goes for glass versus plastic for screens.

posted on 14 Sep 2013, 19:56

28. ausnote2 (Posts: 83; Member since: 07 Dec 2012)


Funny thing is plastic is more durable than glass/metal which are inheritely brittle.
Again another lesson why Plastic is better
-Lighter
-Cheaper
-Does not interfere with antennas etc
-Easier and faster to produce
-More durable and allow expansion SD card/swap batteries etc

Use common sense and physic here unless you want to show off.

In all honestly, alot of tech bloggers gets confused with build quality and material. They are different and as soon as plastic is mentioned, they tied the two together which is unforntunate.

Second thing is 'finger magnet' WTF......yes if you use your phone without a case but I hope most people protect their investment and get a case, a high end leather case. A case negate the finger magnet and the material use. As I mentioned numerously Glass is for windows, metal for cars.

look at the Galaxy Note 3 with 5.7" screen at 168g. This is a beast but is very light so when you are holding the phone for awhile, you will appreciate the lightness.

posted on 14 Sep 2013, 09:14

18. RomeoJDR (Posts: 237; Member since: 09 Dec 2011)


When layoffs have to be made because a company is failing the leadership should be first to go. New leadership with a restructuring plan that may require layoffs is understandable, but firing those without control of the decline while keeping those responsible is pathetic. When will their board wake up? The non executive employees simply execute the poorly devised business plan. The leadership is responsible for creating a failed business plan responsible for decline in profits and now the jobs of employees. The apparent inner turmoil in HTC with top level officials jumping ship falls under the responsibility of the CEO, yet it is the workers of the company that pay the price.

posted on 14 Sep 2013, 11:35

20. JunitoNH (Posts: 930; Member since: 15 Feb 2012)


HTC, before you go bankrupt, can you lower the price of the One to $400? thank you.

posted on 14 Sep 2013, 11:53 1

21. Larry_ThaGr81 (Posts: 294; Member since: 26 May 2011)


HTC can help save themselves by taking more of a Samsung's approach and bring back the expansion slot, upgrade the capacity of their batteries, a few gimmick features wouldn't hurt, but keep the same premium material phone design. You can't have success by dumping your eggs all into once basket, which is what HTC has done by focusing primarily on cosmetics. I feel it ultimately started going down hill for HTC after the failed support for the HTC Thunderbolt. They haven't truly been able to bounce back since.

posted on 14 Sep 2013, 11:53 1

22. Larry_ThaGr81 (Posts: 294; Member since: 26 May 2011)


Now because they are too stubborn to appeal towards a wider audience with their feature offering, they've caused people to loose their jobs. They won't ever have the rep that Apple has, where you can take anything e.g (64 bit processing), which is useless right now and wow consumers to the point where they want your product.

So they need to start listening to what the vast majority of their consumers want and make sure that they provide excellent support with quick updates as the android OS moves forward.

posted on 14 Sep 2013, 12:16

23. roldefol (Posts: 2998; Member since: 28 Jan 2011)


I want HTC to bounce back, really I do, but they've made a lot of poor moves (investing in Beats, letting carriers dictate which devices get offered, and when). I know too many people who are moving from older HTC handsets to Samsung (or in my case, LG). I don't hear about brand loyalty to HTC. Premium-feeling hardware like the One isn't enough it seems. And at the end of the day, I don't think HTC has enough positive name recognition.

I will continue pushing my long-shot solution for HTC's woes: Merge with ASUS.

posted on 14 Sep 2013, 14:57

25. JewBakaUCFG (Posts: 173; Member since: 25 Sep 2012)


Apparently HTC stands for Had To Cutback. Sucky story ...

posted on 14 Sep 2013, 17:58

27. AfterShock (Posts: 2812; Member since: 02 Nov 2012)


Trim the heavy top weight before the ones that have no control versus the CEO who ran them aground.

The majority of sales prior was in N/A and Chou kept focus elsewhere, clown.
He should be let go with prejudice.
Jmtc.

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