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Google Play Store had double the app downloads as Apple’s App Store, but revenue is still trouble (maybe)

Posted: , by Michael H.

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Google Play Store had double the app downloads as Apple’s App Store, but revenue is still trouble (maybe)
According to new statistics from App Annie, the Google Play Store is growing and growing at a good clip, but revenue may still be an issue (though we're not totally sure that's true.) In App Annie's new 2015 Retrospective report, the company found that Android's growth in emerging markets like Brazil, India, Indonesia, Turkey and Mexico made up half of Google Play's total growth.

That growth has led to the Google Play Store growing from just over 100 million app downloads in 2013 to more than 200 million app downloads in 2015. Over that same time frame, the iOS App Store has stayed pretty much flat at 100 million app downloads per year. The difference comes in the revenue statistics, in which Apple appears to be increasing its revenue lead over Google. According to App Annie, the iTunes App Store generated just under $200 million in app revenue, while Google Play grew to more than $100 million. 

Unfortunately, it is unclear exactly what is included in those figures. As anyone who has used Android can attest, many apps and games that cost money on iOS are ad-supported on Android. If ad revenue is included in the App Annie figures, then things look bad for Google Play. However, if the only things included are app and in-app purchases, then there is a huge missing piece to those revenue numbers that artificially skew things towards Apple's side. 

We have reached out to App Annie for clarification, but haven't heard anything yet. We'll update this piece if we get any info. 


18 Comments
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posted on 20 Jan 2016, 20:05 1

1. darkkjedii (Posts: 21216; Member since: 05 Feb 2011)


Double seems low, when Google controls about 80% of the world map.

posted on 20 Jan 2016, 21:55 11

6. Sidewinder (Posts: 429; Member since: 15 Jan 2015)


Many of the people I know sideboard apps instead of downloading from Playstore. So the numbers could be even bigger.

posted on 20 Jan 2016, 20:12 1

2. Tziggy14 (Posts: 443; Member since: 02 Sep 2014)


That's because the growth are all coming from third-world countries where people only use their smartphones for calling, Facebooking, and free apps. They don't care much for paying for apps as wealthier countries.

posted on 21 Jan 2016, 10:23

16. tedkord (Posts: 11659; Member since: 17 Jun 2009)


That's pretty much all most users use their phones for anywhere.

posted on 22 Jan 2016, 10:46

19. Shocky (unregistered)


Is the Play Store available in China now?

posted on 20 Jan 2016, 21:10 6

3. SonyPS4 (Posts: 344; Member since: 21 May 2013)


Google Play was banned in China, one of the fastest growing market. China is largest market for download and 3rd largest for revenue (after Japan and US).

posted on 20 Jan 2016, 22:35

9. JunitoNH (Posts: 1782; Member since: 15 Feb 2012)


Yeah......maybe so, but is not like they are going pay for stuff anyway.

posted on 20 Jan 2016, 21:22

4. nodes (Posts: 727; Member since: 06 Mar 2014)


because installing cracked apks is as easy as flicking a finger on Android.
transfering apks, pirated musics is just as easy.
that's why.

posted on 20 Jan 2016, 21:53

5. joey_sfb (Posts: 5741; Member since: 29 Mar 2012)


iOS user has more disposable cash? I don't really buy app in the Play Store. My last purchase from Play Store are two ebooks, that cost less than $20.

posted on 20 Jan 2016, 22:00 3

7. joey_sfb (Posts: 5741; Member since: 29 Mar 2012)


Another fact is the Apple has the best sort of customer that enjoy spending money on Apple ecosystem.

Android user like myself are riffraff and penny pincher so very hard for Google to earn a dime from Play Store.

posted on 21 Jan 2016, 06:52

14. Cicero (Posts: 870; Member since: 22 Jan 2014)


I buy what I need when I need. I'm not buying randomly by impulse just to "feel good" after that just to uninstall or forget about that apps, games, books and music.

posted on 21 Jan 2016, 01:22

10. techhahn (Posts: 14; Member since: 22 Sep 2014)


Google should stop App sideloading feature. In my state almost everybody sideload apps, forget paid, even free apps people sideload.

posted on 21 Jan 2016, 02:07

11. scarface21173 (Posts: 155; Member since: 17 Aug 2014)


Yeah thats why i love android, everything is free when you know were to look.

posted on 21 Jan 2016, 03:28 1

12. Mfa901 (Posts: 280; Member since: 14 Jul 2012)


play store is best for finding apps...not downloading... lol

posted on 22 Jan 2016, 01:11

18. andynaija (Posts: 898; Member since: 08 Sep 2012)


....Your point?

posted on 21 Jan 2016, 06:23

13. SuperAndroid507 (Posts: 280; Member since: 06 Jan 2014)


I assume most of those downloads are from f@rting apps... cuz there are a lot there...

posted on 21 Jan 2016, 09:29 1

15. smash (Posts: 13; Member since: 31 Jan 2014)


i dont know why most of the apps are free for android and paid for ios. its the same app, why paid in ios. apple should kick apps if they are free for android and paid for ios

posted on 21 Jan 2016, 16:21

17. clubbilderbergers (Posts: 1; Member since: 21 Jan 2016)


I've noticed on IOS, a lot of simple apps cost money such as a decent calculator app. It seems like most devs on IOS charge for even the most bland app and IOS users are just used to ponying up. Another thing, Google Opinion Rewards allows me not to have to pay out of pocket for apps/music/movies. I can't remember the last time I paid out of pocket for something. I don't believe Apple has anything like that.

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