Also scheduled for a September launch is the Windermere, which we now know as the BlackBerry Passport. The flagship model features a boxy design, and a unique QWERTY keyboard that includes both physical keys, and contextually based virtual keys. This model will be powered by BlackBerry 10.3. And at the end of the year, most likely in November, we should see the BlackBerry Classic aka the BlackBerry 9720. This will feature a physical QWERTY with an old-school touchpad and function keys.
Each new model is being offered toward a certain niche of the market. For example, the BlackBerry Passport is listed under the Innovative niche by BlackBerry. According to the manufacturer, these handsets are for business executives. The BlackBerry Classic, aka BlackBerry 9720, is considered a Classic phone. These will be marketed as an upgrade for those used to a physical BlackBerry QWERTY. It also will be marketed as a model used by enterprise customers for a fleet renewal. The Porsche Design P'9983 is considered part of the Prestige series of 'Berry handsets. This group is for the rich and famous. Lastly, phones like the BlackBerry Z3 are in the Affordable niche. These are considered upgrades for featurephones and for enterprise fleet renewal.
As for the OTA software updates, BlackBerry 10.3 should be coming sometime in the third quarter, with BlackBerry 10.3.1 arriving in the fourth quarter. Yes, these are exciting times for BlackBerry. The company finally has a proven leader running the company, and things are definitely looking up.