Analyst: Apple iPhone will peak with 68% of the U.S. smartphone market
Industry analyst Horace Dediu from Asymco wanted to try to figure out what percentage of the U.S. smartphone market the Apple iPhone will have captured when it peaks. The peak will probably take place when everyone who wants an iPhone has purchased one. Replacement sales will be leading the way and the number of new iPhone buyers will be growing more slowly.
Using a mathematical formula that we can't even pretend to understand, Dediu computes that the Apple iPhone will reach 90% penetration of the U.S.market (which is considered saturation) when 68% of the U.S. population sports one. The analyst sees this taking place in February 2017, so be prepared. At that time, Dediu sees 180 million Americans with an iPhone in their pocket or purse.
Analyst predicts that Apple will have 68% of the U.S. smartphone market when it finally peaks
1. Predicting the future penetration in the U.S. of smartphone platforms
source: Asymco via Forbes
1. Sniggly (Posts: 6780; Member since: 05 Dec 2009)
Except he forgets that worldwide and in the US, there is absolutely zero reason to think that Apple will nearly double its current market share.
2. darkkjedii (Posts: 10522; Member since: 05 Feb 2011)
Yeah zero reason to a hater like you. You meet any apple news with hate, and negativity dude, and for what? Do you honestly think your influencing people with this constant nagging on apple, or changing anyone's mind lol?
3. Sniggly (Posts: 6780; Member since: 05 Dec 2009)
Are you even worth responding to? All I'm saying is that with sales trends in the US being what they are for the last couple of years, there is zero reason to think that those trends will be reversed, and that an extra 30 percent of people will suddenly say "ya know, I want an iPhone."
You are delusional if you think that all I do is "hate on Apple," and as much as you think you're being objective, you're often too quick to attack people who don't belong to the Cult of I.
4. darkkjedii (Posts: 10522; Member since: 05 Feb 2011)
Snig we've both been coming to PA for a long time, you longer than me. Your history speaks for itself, and yes dude all you do is hate on apple, when on an apple article. 50% of the time, when on other articles, it's what you do dude...it's all good.
5. Sauce (unregistered)
I've edited this post like 3 times because I'm speechless and irritated by this shenanigans lol. Need more open minded "techies" who look at both sides of the table instead of flavored fanboyism.
Also, what's up with this trend of people throwing around the term "market share" like they know what they're talking about? Lol before anyone gets butthurt, it's a general statement, and not direct to Sniggly.
7. Sniggly (Posts: 6780; Member since: 05 Dec 2009)
Look, Jedi, if you actually paid any attention you'd see me defending Apple or taking others to task when they make ill informed statements about Apple half the time.
So no, you really know nothing about me.
10. darkkjedii (Posts: 10522; Member since: 05 Feb 2011)
Ok Snig, but the proof IS in the pudding. I'm not one of these stupid fanboys, who dislikes you cuz you don't like the OS I use. You and I have called each other out before, yet never have we had a problem with each other, so I'm not going there. You do not like apple/iOS/iPhone/Cook/Jobs/iPod/iPad/apple sauce/apple jacks/apple pie//candy apples (green or red lol). JK dude, no disrespect, just jabbing you about being so anti apple. It's cool bro...
14. saurik (Posts: 86; Member since: 13 May 2013)
You forgot to add Coca Cola on that list, bro.
58. HockeyDood (Posts: 63; Member since: 14 May 2010)
Regardless of what Sniggly has said in the past, what he stated is 100% correct. Based on recent sales numbers there is absolutely no reason to project that not only will those numbers reverse in the next 18-24 months, but to reverse on such a level as this analyst has projected is purely asinie. Instead of anybody simply attacking what he is saying (not saying you are jedii, I'm just saying) without considering his points is immature and foolish.
51. QWIKSTRIKE (Posts: 840; Member since: 09 Mar 2010)
You hit the nail on the head Sniggly. This is squed flawed data at it's best. Last week another analyst had Windows picking up iPhones lunch.
I just perosnally don't see 92% of America wanting aniPhone....no hate just thoughtful reasoning, based on people like my niece a straight up Iphone lover turning her iPhone 5 in for a Note II last year.
She plans on getting a Note 4 and is not going back. Lots of people did this causing iPhone sales to weaken, and eliminating the 5C due to this weaking completely.
I wonder how he came to this conclusion, and where he got this data.
19. rusticguy (Posts: 2826; Member since: 11 Aug 2012)
As if yours constant +1's make any difference.
21. JerryTime (Posts: 468; Member since: 09 Nov 2013)
I know right? +1 to this hater to that, never anything constructive. If you don't support Apple and drink the Apple iKool Aid you're a hater apparently.
32. piyath (Posts: 150; Member since: 23 Mar 2012)
Don't worry bro. Idiots are all over us. That's what makes us geniuses.. I was an android FANBOY for 5 years. But now I'm an iphone fan. I know the reason. I won't tell it to idiots. I tell it to bright ppl like you. Apple has the best quality yet on a smartphone in the world and one day they should dominate the market for sure.
9. CreeDiddy (Posts: 229; Member since: 04 Nov 2011)
I hate to say it, but this article is right. Right now Android is loosing market share within the US. Windows has not made an impact in the smartphone market quite yet, besides in Europe so far. Just wait until the iPhone 6 comes out with the larger screen. If Apple releases two phones 4.7 and 5.5 or similar many people that have Android phones will switch over to the iPhone. Many people like the bigger screen of Android phones, but the software is less desirable to work with.
Mark my words the US market share will be roughly 56-58% once the iPhone 6 releases and towards the end of 2014.
12. tedkord (Posts: 4504; Member since: 17 Jun 2009)
Android gained share last quarter, more share than Apple did in both percentage and total numbers. This was during a launch quarter for Apple (by accounts, it's biggest launch ever) in which no major Android phones were launched.
The final word here is that no one knows what's going to happen. WP could take off. Another player could enter the game and upset the whole dynamic. When it comes to it, anyone predicting this is just guessing.
30. nctx77 (Posts: 455; Member since: 03 Sep 2013)
Umm there was no iphone 5s/5c last quarter my friend. Even still, iphone has been gaining on the U.S. smartphone market in recent months. Add in China mobile with 700 million subscribers and the pending iphone 6 next year and you have an interesting scenario. Of course android will keep the lead worldwide mostly because of junk phones that Apple doesn't even try to compete in. If you try to mention the 5c, it's actually right under the s4 in sales.
15. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
"Just wait until" [insert some thing the iPhone adds, does here]
Those 3 words have been mentioned for the past 3 years...and it hasnt really changed anything.
Wait til the iPhone goes to Verizon...The Death of Android!!!!
Wait til the iPhone is available on other carriers... The Death of Android!!!
Wait til the iPhone is cheaper...The Death of Android....
So now its gonna be the iPhone 6 with a bigger screen making the huge difference...doesnt the iPad Mini sell like hotcakes? Isnt it around 7 "....screen size is the only thing separating Android and the iPhone? Many ppl will switch if Apple releases specific screen sizes? The iPhone being AT&T exclusive didnt stop ppl from buying Android in AT&T. Same for when it came to Verizon, Sprint, T Mo...and now Cricket, Boost, ect.
Everything the iPhone has done from coming to Verizon to now hasnt really had a major impact on Android or Android's market share. Some ppl are acting like Android hasnt/isnt getting better with each year. So now this time its screen size that gonna make the difference....I thought Apple made an iPhone with a bigger screen. I guess it wasnt big enough....
"the software is less desirable to work with"
Sorry...but this isnt 2008, 2009. If one cant see the progress Android has made since 2.1.....I dont really know what to say except one hasnt used Android in the early days. Both iOS and Android has gotten better over the years. iOS didnt start out as good as it is now ( not counting the iOS 7 issues...lol)
17. darkkjedii (Posts: 10522; Member since: 05 Feb 2011)
Techs gotten too big. All over the world people love all these top platforms, nothing's dying, nor will anything do any major changing amongst the ranks in the next year or so. If apple does indeed go with two larger screen iPhones, judging from numerous polls, as well as people's posts on PA, It'll mos def boost apples market share, but nothing too substantial. Androids on too many different types, and price ranges to really slip. All of em'll slip a few percentage points here n there, and they'll all rise a few. Overall it'll even out. We gotta wait n see. Me personally, I'd love, and welcome a larger screen Iphone. The lack of a bigger screen is one of many reasons I have my note 2
35. JakeLee (limited) (Posts: 892; Member since: 02 Nov 2013)
Let's do something different :
Let's wait until 64-bit Android hits the shelves.
We will have to redefine the term "fiasco"
Remember how miserably Pentium Pro and Itanium failed? Combine both, that's what we gotta witness.
44. JMartin22 (Posts: 759; Member since: 30 Apr 2013)
You're still throwing that spin around, even though a Linux developer debunked it already? You're desperate to show love for your home team huh?
46. JakeLee (limited) (Posts: 892; Member since: 02 Nov 2013)
I'd like to know who's this *Linux* developer.
I hope he knows ARM, not only Linux.
And if you think Android is just a variation of Linux, you are dead wrong.
The only thing Android shares with Linux is the kernel which is very little.
I'm really curious how much a *Linux* developer knows about *Android* on *ARM* running *Apps*.
Do you think Pentium Pro and Itanium failed because they were bad or the designers were incapable?
No, both CPUs were technical jewels created by top notch engineers.
Pentium Pro :
What a delightful design for the time! The problem was that Windows 3.1 / 95 was still a hybrid OS between 16 and 32-bit. While Pentium Pro performed extremely well on the the pure 32-bit NT, all those switchings between 16 and 32-bit instructions on Windows 95 made the CPU's enhanced features backfire, heavily crippling the performance.
A masterpiece. Finally getting rid of the x86 architecture, THE worst one known to humanity.
Alas, its x86 emulation simply sucked. And despite MS' best efforts, hardly anyone dared to publish a separate Itanium version of their SW.
Ring the bell? ARMv8 has both :
- 32/64-bit switching is costly, just like the Pentium Pro
- A completely new ISA, just like the Itanium
Admitted, the AArch32 emulation on ARMv8 isn't nearly as bad as the x86 emulation on Itanium, but a new ISA means it's NOT binary compatible with ARMv7.
It's crucial making everything executing 64-bit instructions. A single task executing 32-bit instructions will cripple the whole system.
The devs will release separate 64-bit version of their apps? Stop dreaming. Search at Play Store now for apps requiring 4.3 or above. The few ones you will find are from OEMs that only run on some of their devices, and the other ones some "Hello Jelly Bean" apps.
Blame Google for this.
49. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
1. I dont see what that has to do with anything....
2. If what you say is true about Pentium Pro and IA...didnt newer, better chips get built? Doesnt that happen in just about any field, market.....better hardware gets made? What cpu from around that time is still going strong with newer software, OS's?
3. You act like phone manufactures cant use newer cpu's....or Android cant be developed around newer cpu's. Every Nexus has been designed with newer cpu/gpu ...a reference hardware...for the most part. If thats really the case....see more Intel chips inside Android.
And I just found this link....already knew Intel was in some Android devices....
52. JakeLee (limited) (Posts: 892; Member since: 02 Nov 2013)
2. Pentium Pro got further enhanced then since Pentium II and so on.
Itanium is a different story though :
Intel's current i3, i5, i7 are all x86 based, compromised ones. Intel failed to ditch x86 with Itanium.
3. All the newer CPUs you saw every year are all based on the ARMv7 architecture (Cortex-A8 ,9 ,15)
You can hardly make 32-bit ARM any faster than the current Cortex A15. The limited number of its architectural registers is bottlenecking pretty much everything.
x86 is a completely different story though. You shouldn't believe people saying 64-bit ARM being a gimmick or overkill mentioning 64-bit Windows. They know nothing about ARM.
The next ARMv8 is a 64-bit architecture with characteristics of both Pentium Pro and Itanium. That makes the transition very very hard :
- it doesn't like switching between 32/64-bit
- It features a different ISA.
Apple did the transition to 64-bit exceptionally seamlessly thanks to :
- fat binary deployment
- strict sandboxing
- iron grip over the AppStore
- extremely low level of fragmentation
And they are exactly points where Google lacks heavily :
- lackluster deployment system
- no sandboxing
- laisser-faire policy at Play Store
- extremely high level of fragmentation
Wow, I smell trouble.
PS : I'd stay away from Android on Intel. There are compatibility issues.
31. djcody (Posts: 44; Member since: 17 Apr 2013)
Will not happen with it price, if price of iPhone drop then may are that happen, no other way. Its to expensive to most people when you have more less expensive choices
55. buccob (Posts: 1356; Member since: 19 Jun 2012)
Yes, many people are waiting for a bigger iPhone screen... but ever more people find the OS lacking... Tablets are getting closer in market share... and there is no doubt that Android is more functional and feature rich in any of its forms, be it TouchWiz, Xperia Timescape, LG's, or just plain Android...
A bigger screen allows you to a better multitask with multiple windows or floating apps (which I use all the time)... and everything else you already know (widgets, customization, app defaults...) and finally HARWARE options... (not just a 3.5" and 4" screen)
26. Topcat488 (Posts: 1124; Member since: 29 Sep 2012)
Well the biggest Chinese Mobile Phone Company has just signed up to sell Apple iphone so maybe it's time for Apple to start look over there for profits, Apple is a survivor.
27. nctx77 (Posts: 455; Member since: 03 Sep 2013)
Your right. 50% of androids market share is junk. Apple doesn't compete in the junk market.
6. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
Wait a min...it hasnt peaked yet? I thought it already has.
Year after year iPhones set sales records from previous years.....every year since it launched. iPhone was #1 in market share in 2008Android launches in 2008 and in 5 years has a huge market share lead vs the iPhone, jumped past the iPhone in 2010.
How has it not peaked yet?
8. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
I meant to say before time ran out...lol
iPhone launches in 2007, becomes #1 in market share in 2010. Android launches in 2008, and in 5 years has a huge market share lead vs the iPhone, jumped past the iPhone in 2011 for #1 in marketshare and has stayed #1 for the past 2 years...
How has it not peaked?
18. rusticguy (Posts: 2826; Member since: 11 Aug 2012)
This is quite low. Infact in US it should be around 98% by 2015 ... anything below that is an insult if it cannot achieve with all the home court support, President of a nation using VETO powers for Apple etc.
It's another story that despite this "Huge Lead" over Android, the President of America still isn;t allowed to use iPhone despite Apple gifting iPads to family :)
36. JakeLee (limited) (Posts: 892; Member since: 02 Nov 2013)
May I remind you that Sammy lost against Apple at its "home court"?
You US people may not be very satisfied with it, but the US Judiciary is among the best in the world. I really envy you.
20. JerryTime (Posts: 468; Member since: 09 Nov 2013)
Maybe "we can't comprehend the mathematical equation" because it makes 0 sense with the trend of Apple losing market share consistently and then suddenly gaining 30% back.
22. Taters (Posts: 2664; Member since: 28 Jan 2013)
The Apple fans should be getting scared by now. Once Apple plays the larger screen card, they have nothing left. The best they could do to freshen up IOS 6 was IOS 7. They are out if cards and can only go down after the iPhone 6.
24. ihavenoname (Posts: 1328; Member since: 18 Aug 2013)
What are you talking about? Apple will be just fine.
25. darkkjedii (Posts: 10522; Member since: 05 Feb 2011)
Prove this utterly stupid theory. I'll also give you my phone number, so you can text me when apple stock hits zero, they hold their going outta business sale, and close and board up all their doors. Apples going outta business sale, slashing prices up to 90% off, buy one get two free. You're the worst type of apple hater... The stupid type, that never makes any sense.
34. Taters (Posts: 2664; Member since: 28 Jan 2013)
Makes perfect sense. Only Apple itard idiots like you don't get it. Just like everything in life, things get played out and nothing lasts. Apple is near it obviously because the best they could do is iOS 7 and maybe larger screen.
They are running out of things to differentiate.
Just like Sony, Nintendo, and Microsoft, they are going to lose to someone else and soon. Most likely Google which still has a lot of cards to play. Especially according to itards that still think Android is laggy. Once it gets even more fluid than kit Kat already is, its game over.
I repeat again. Common f**king sense, which you obviously lack.
What do you think Apple is going to pull out of their hand after a larger screen? More touch ID and siri garbage but that's about it. While both Android and WP8 have tons of ceiling left.
I apologize if that was too hard for you itards to follow.
38. JakeLee (limited) (Posts: 892; Member since: 02 Nov 2013)
What are you smoking?
Google is the one who played all the cards while Apple still has tons left.
Did you ever take a look at Android's SurfaceFlinger and SKIA?
No wonder Android *requires* quadcore CPUs in order to airbrush its lags. (still existent though)
The whole AOSP is nothing more than a collection of garbage codes moderated by Google.
39. Taters (Posts: 2664; Member since: 28 Jan 2013)
Lol you ifans are funny. Let's just say you are right. Then you effectively made my point. Quad cores and technology will eventually reach the point where even running emulators will be effortless and indistinguishable from non emulation.
iOS is already at the point where they don't necessarily need more than 1gb of ram.
You tell me which OS will benefit more from technological and hardware advances? It's not Apple and their OS with fake multitasking. Lol moron.
40. JakeLee (limited) (Posts: 892; Member since: 02 Nov 2013)
If you think A7 is much more expensive to produce than A6, you are dead wrong on this. The chip business doesn't work that way.
And I don't understand what you are talking about. It's always better having more reserves. If a car needs a larger fuel tank due to its lackluster fuel efficiency, I don't see any (future) benefits in that.
While Android *has to* dedicate half of its processing power / RAM to user interaction / frame buffer drawing, iOS can do the same for much less which means it doesn't have to throttle up the clock frequency that increases the power consumption *exponentially*.
The Cortex A15 is the dead end for ARMv7. The Exynos fiasco demonstrated it pretty well.
ARMv8 is due, and Android has TONS of problems adopting 64-bit computing.
In fact, Google didn't want the 64-bit transition this early.
Unlike iOS, Android hardly benefits from 64-bit computing :
- Dalvik VM is a 32-bit machine. Even if the VM itself gets 64-bit ported, the emulated machine remains a 32-bit one. For example, even if you run a 64-bit version of SNES emulator on your x64 Windows, the emulated SNES remains a 16-bit machine. Nothing can change this.
- NDK apps are even more problematic. Google's ADK lacks heavily in comparison to Apple's XCode supporting multiple architectures. It will take YEARS until you see any meaningful number of 64-bit NDK apps.
The worst nightmare comes true while switching between 32-bit and 64-bit mode on ARMv8.
Google the web for Pentium Pro and Itanium fiasco. Combine the reasons behind their failure, you get a picture of how it will look like on Android.
Running a single 32-bit app on a 64-bit Android machine will drain the battery like crazy in addition to braking the whole system.
NDK apps "have to" be 64-bit ported therefore, and there won't be many NDK devs willing to do this extra job due to Android's high level of fragmentation.
What remains is a bunch of crappy Java apps, all those "Hello World" ones inclusive.
How crappy? An NDK app running on GS1 will easily smoke a comparable SDK app running on GN3.
Java sucks so bad.
PS : who's a moron? Well, let the others decide.
50. Taters (Posts: 2664; Member since: 28 Jan 2013)
Lol I didn't say the A7 was more expensive than the A6. Right there you proved how moronic you are with your really poor reading comprehension.
All your tech talk doesn't change the facts. IOS 7 is pretty much as advanced as they are willing to go and it runs fine on 1gb of ram. Advances in hardware will not improve iOS 7 performance very much. The limits are in the software which Apple cannot change without completely chnagingntheir identity and then they would be just like Android, except without the experience of handling multiple hardware configurations or Dalvik VM.
Android is already testing new things like ART that will benefit greatly from future hardware. Apple just won't grow unless they totally redesign IOS from the ground up. The A6 vs A7 performance is negligible at best and they don't even need a ram increase but the ICS to JB performance increase was HUGE. And the S800 + KIT KAT is pretty much the best performance wise I have seen and it can only go up with further in advancements in hardware.
I owned the iPhone 5 and 5s for work and my 5s stutters and the iPhone 5 and my personal Nexus 5 don't. And like you said, the Nexus 5 software is s**t but the S800 just brute powers it. IOS doesn't need to be brute powered because it's already close to it's peak. Therefore it is just downhill from here.
Common sense buddy. Learn to use it. Dumb ass.lol
53. JakeLee (limited) (Posts: 892; Member since: 02 Nov 2013)
You want to be spoon fed? I suggest you ask your mom.
I'm giving you so many information but you seem to be incapable of deducting anything.
Stay a moron and die a moron.
28. eldyagustius (Posts: 124; Member since: 30 Oct 2013)
why are there so many news in a week about iOs devices sales growth? just remind that the wide world is not only about iPhone/iPad and United States.
29. Planterz (Posts: 683; Member since: 30 Apr 2012)
I know far more people who have switched from iOS to Android than vice versa. In fact, I know NOBODY who has swtiched TO iOS, yet I know many that have switched from iOS to Android. Main complaints are iTunes, small screens, and cost.
To be fair, I also know many that have stuck with iOS, and I understand the reasons for that. But none own a 5S or 5C, and only one or two even own a 5. Most have a 4 or 4S.
In my demographic (lower middle class, a significant portion), the prevailing wind comes from Android, not Apple. I see people with Androids. I see them with Galaxy S2s. I see them with Galaxy S2s that have been rooted to give them powers that Apple or non-rooted Androids give. I see them with low-end Androids because Apple doesn't offer anything even remotely affordable off-contract.
If I were to give a wild, jerkoff prediction like this so-called "analyist", I'd predict that the Moto G will outsell whatever the lowest-end iPhone selling today is. A couple hundred bucks vs several hundreds.
Apple's business model of milking their fans of every penny they can has worked for them so far, and will continue to work in the future. But for every customer they turn off or piss off, Android will gain another. For every iDiot that pays $100+ for a 16mb upgrade, there'll be several that buy a phone/tablet with a microSD slot who realizes that a 32gb card costs $15.
41. JakeLee (limited) (Posts: 892; Member since: 02 Nov 2013)
Don't worry, Apple doesn't care about people who cannot afford its products.
However, Apple does care about its (ex)customers very much, much more than potential customers which is really great. Unlike all the Android OEMS, Apple can afford this kind of policy.
43. Doakie (Posts: 1180; Member since: 06 May 2009)
I agree. I just left Sprint and switched to AT&T. I ended up selling 4 Android phones, three of the four were to people leaving iPhones for Android. Two were Galaxy S 3s and one was a Galaxy Note 2. I'm not really seeing anyone anymore leaving Android and going to iOS. That exodus happened when Verizon got the iPhone. All the people who were holding out due to the AT&T exclusivity jumped at that time. Now the exodus I've seen is away from the iPhone. But that's all anecdotal.
37. dorianb (Posts: 356; Member since: 24 Oct 2012)
I'm guessing this article is assuming by the time Apple reaches 68% there will only be two OS's supported. So either Windows or Android will have to die for this to happen. I would throw Blackberry in there, but it's already in the death throws.
42. Doakie (Posts: 1180; Member since: 06 May 2009)
Who cares what the market share of iOS or Android are, or will be years from now? As long as I keep getting sweet Android phones I'm happy. I miss the days of Android being the scrappy underdog. These days Android or its manufacturers consistently break different records and hold different titles. Watching Apple and Google go at it is like watching the two best teams play; go to bat and hit home run after home run after home run.
Also I'm sure iOS will win in the long run. There are tons of computer illiterate people in the USA and as they get frustrated with Android they'll flock to the simple OS. The one with limited options and customizability. This is the natural progression of idiocracy. "iPhone it's what plants crave."
48. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
Yea...I miss when Android was the underdog too. I'm glad it got better, but now they are where Apple was at ....with many wanting to knock them from the top.
And...we must not forget...what goes up.....must come down. It happened to Apple somewhat by them dropping to 2nd place in market share. I would be happy if Android was a strong #2.
45. ibap (Posts: 690; Member since: 09 Sep 2009)
Given the speed with which things change in the cellphone market, does this guy really think he can see out 3 years? He's betting that if he's right, he can point to it three years from now and point out how clever he was, and if he's wrong, he'll just keep his mouth shut and hope no one remembers. Or he owns a ton of Apple stock. Disclosure, please? And we need a Tim Russert to keep these guys accountable.
54. Andrewtst (Posts: 302; Member since: 25 Jan 2009)
The predictor is fail and prediction is fail to end.
56. profperez1 (Posts: 49; Member since: 08 May 2012)
As people begin to pay for their phones directly---as the trend is starting----this is going to have an impact. Over the next 10 years people are going to buy and sell phones and figure out quickly that iOS holds it's value more. I think the cost of ownership will become hyper important in the equation. Nobody is thinking about it now. I used an iPhone 4 for a year and sold it for $5 more than I paid for it. My Androids loose value fast. My family uses Facetime so I am stuck with iOS.
57. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
That scenario doesnt apply for cars and other high value things. Luxury cars dont sell as well as budget, mid range cars.
Lets say ppl start buying more phones directly....wouldnt cost play more of a role than holding its value? Remember....many ppl claim Android's huge market share lead is due to cheap phones. So how is that all of a sudden gonna get reversed and ppl start buying more expensive phones?
The only way I see Apple getting 68% of the market is if Apple lowered the cost of the iPhone dramatically. Not their 2-3 year old models like they do now...but new versions.