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AT&T to restructure its texting plans leaving unlimited texting only come August 21st

Posted: , by Victor H.


AT&T to restructure its texting plans leaving unlimited texting only come August 21st
AT&T’s $10 bundle giving you 1,000 messages is going into oblivion soon – the carrier is nixing the cheaper plan leaving only the unlimited text option come August 21st. A leaked internal memo obtained by Engadget was the first to unravel the news, but AT&T confirmed soon after that it’s only leaving $20 unlimited texting for individuals and $30 unlimited messaging plan for families.

If you’re not among the texting heavyweights, you can always use the per message rate running you $.20, while for multimedia messages the price stands at 30 cents. But if you were aiming for that sweet average spot, you’d be better off signing a contract in the couple of days left before the transition takes place as the $10/1,000 texts plan is grandfathered for current customers.

AT&T to restructure its texting plans leaving unlimited texting only come August 21st
AT&T has defended this move claiming that it’s the choice of users: "The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don't have to change any messaging plan they have today, even when changing handsets."

And with smart devices shifting the focus away from traditional voice calls, this partly makes sense. But with less options comes less choice and higher bills for some. Are you going to miss AT&T 1,000-message plan?

source: AT&T via Engadget

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posted on 18 Aug 2011, 07:36 6

1. ecml490 (unregistered)

Glad I'm leaving them today!

posted on 18 Aug 2011, 08:07 6

2. kmichalec (Posts: 12; Member since: 29 Mar 2010)

Another reason to leave AT&T once my contract is up. Thanks for making the choice easy, AT&T...

posted on 18 Aug 2011, 08:16 4

3. davecann2 (Posts: 460; Member since: 15 Mar 2011)

Count me out AT&T. This will be a huge mistake.

posted on 18 Aug 2011, 08:22 1

4. kmichalec (Posts: 12; Member since: 29 Mar 2010)

The more I think about this, the more upset I get. What garbage! People, please don't let AT&T get away with this! Send them email(s) and let them know that you won't stand for this (I already have). They are basically trying to screw those of us who don't use that many txt msgs in a month or don't have kids who send 10,000 msgs in a month, and charge us more, while not providing us anything more for the higher fee. Why should I have to pay $20 for unlimited, when I consistently only use 500 txts or less in a month, and the $10 plan is sufficient? If enough people complain, maybe they will reconsider. However, if people just accept this, they will realize they can screw us over however they want.

And yes, I'm aware that if I'm currently on the cheaper plans, I'm grandfathered in, but that's not the point. Pure and simple, it's price gouging. Txt msgs are so cheap from a company infrastructure perspective, yet they charge a ridiculous amount for it, now they want to charge more?

posted on 18 Aug 2011, 08:31

5. bigdawg23 (Posts: 307; Member since: 25 May 2011)

I have unlimited so I don't care. They are likely doing this because of the people who plug the phones up with going over the 1,000 limit. I can easily dropped that if I wanted by using Google Voice. However its cheaper on a Family to get the Unlimited Message and Mobile to Mobile Plan. Since I using a lot of Mobile to Mobile Minutes for work it is just cheaper. My guess is AT&T has looked and they have small amount of folks on that plan it won't matter.

Now lets look at the loss of Unlimited and how that would kill AT&T... How has that gone?

posted on 18 Aug 2011, 08:35

6. Kitezfly (unregistered)

AT&T said for user who already have the $10 sms plan it will be grandfathered in. The only users that should be irate about this should be the customers who come in after AT&T cuts the $10 messaging plan. The fact is sms messages are cheap, but the world we live in is all about money and who can get the most of it. Companies are willing to go to extremes to make more money, AT&T will do what it wants and so will all other cellphone companies (companies in general) as long as users continue to pay. This is proven with AT&T trying to buyout T-Mobile to "improve their coverage." Read Sprint's research on AT&T's current coverage and how they can improve it by about 600% or 700% if they put the money that they're planning on spending to buy T-Mobile towards improving their current spectrum for customers. They don't really care about the customers, sad to say.

posted on 18 Aug 2011, 08:39

7. 3D (unregistered)

Oh yes. Take the iSheeps money.

posted on 18 Aug 2011, 08:51 3

8. davecann2 (Posts: 460; Member since: 15 Mar 2011)

^^^^^ Troll

There cant even be one artical on this site without some loser posting a negative comment about Apple!

posted on 18 Aug 2011, 09:13 5

12. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Smh I don't even see how this has anything to do with Apple.

posted on 18 Aug 2011, 09:49 4

17. The_Miz (Posts: 1496; Member since: 06 Apr 2011)

Exactly. Can't even comment on an article without an Apple potshot.

posted on 18 Aug 2011, 10:37

20. dandirk (Posts: 187; Member since: 04 Aug 2011)

I agree with Taco and Miz... oh my better get a lottery ticket!

posted on 18 Aug 2011, 08:53 2

9. Anonymous Coward (unregistered)

So unlimited is good enough to be the only option for texting but not good enough to even be an option for data. Go to hell ATT.

posted on 18 Aug 2011, 08:56 1

10. JeffdaBeat (unregistered)

I can't believe they are doing that. And their excuse is entirely bulls**t. Most of our customers either have unlimited or not. That's crap. For years, I had first time texters ask for the $5 plan, which they nixed or that newer $10 plan. They act like having that $10 is taking up room in the warehouse or something. AT&T is probably the most ass-backwards company I've ever seen...

posted on 18 Aug 2011, 11:28

22. Whateverman (Posts: 3158; Member since: 17 May 2009)

Agreed. Even if it were true that most of their customers prefer unlimited plans, why make make that the ONLY option for new customers? These only makes ATT less competitive to other carriers. But i'm sure they're banking on the monkey see-monkey do game that they and VZW like to play.

posted on 18 Aug 2011, 09:13 6

13. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Awful move by AT&T. I'd be pissed if I was an AT&T customer.

posted on 18 Aug 2011, 09:32 1

14. ALF (unregistered)

Just another way to screw people out of money...very badly done ATT!

I still have the 200 msgs for $5.00, and with all the other texting and communication options I don't use half of that....only when I need to msg my friends who don't have any data plan at all.

When my husband retires I SHOULD be able to add the $5.00 for 200 for him (that's all he'll need) but NO can do, and paying by the message is arcaic and pricey.

I wish we could change carriers.

posted on 18 Aug 2011, 09:37

15. Chance (unregistered)

The $10 plan for 1,000 text messages equals out to .01 per message. Now people will have to pay .20 per message? That is a 2000% rate increase! I am glad I am not with AT&T. Unfortunately, when one major carrier changes their plans to increase revenue, the other carriers seem to follow.

posted on 18 Aug 2011, 09:45

16. gargoyle (Posts: 14; Member since: 17 Aug 2011)

lol i just renewed my contract and kept the 200 msg which they don't offer anymore yet they still let me keep it. so anyone that is already in att should have nothing to worry about

posted on 18 Aug 2011, 09:50

18. CobaltBlue (unregistered)

Just go with Google Voice. The Android app is awesome. Yes, about once a month the system gets delayed messages, but to save $20/mo, it's well worth it.

posted on 18 Aug 2011, 10:01

19. box (unregistered)

This seems illogical: they just introduced the 1000 plan in January or February, why would they be getting rid of it so soon?

posted on 18 Aug 2011, 11:02

21. kmichalec (Posts: 12; Member since: 29 Mar 2010)


I would gladly go with Google Voice, but I've had my same mobile phone number for over 10 years. I don't really want to change numbers, or have one number for calls, and another for txt msgs. Did you run into that issue when you started using Google Voice?

posted on 18 Aug 2011, 11:28 1

23. Corgan Bruce III, Esquire (unregistered)

Another shameless money-grab by AT&T.

Sprint looks better every day, now.

posted on 21 Aug 2011, 10:12

37. WhatevermanIsAFruitcake (Posts: 5; Member since: 20 Aug 2011)

Sure does!

posted on 18 Aug 2011, 11:56

24. ATTGodOfAwesome (unregistered)

Thank god AT&T is doing this! Remember when carriers REQUIRED Unlimited Text if you wanted to get a discount on a messaging phone? Well now, that has gone bye bye and people that DONT text are getting Free Messaging Phones, what's the point? Also, not a single person I have EVER setup on a family plan just gets $10 text on one line, they get unlimited to the entire account. $10 for 1000 messages was a stupid set up in the first place, yes, it should have been $5 for 200 or Unlimted. But in any case, UNLIMITED is the way to go! Unlimited Text & Picture messaging PLUS it includes UNLIMITED CALLING to ANY Cell Phone. You'd be stupid to NOT go with that package and short yourself on 1000 messages anyways.

posted on 18 Aug 2011, 12:35 1

25. danielmvacajr (unregistered)

i use my Google Voice number to the the texting on my phone. it's completely FREE. If enough people use 3rd party texting apps then it would backfire on ATT.
The only problem w/ google voice is that you can't send pix.. and for other 3rd party apps that do offer pix messaging, they dont have local numbers.
So i blocked my att texting and hope that google voice will soon incorporate pix messaging when at that point i hope there will be an exodus and everyone cancels their texting plans.

posted on 18 Aug 2011, 13:17

26. networkdood (Posts: 5549; Member since: 31 Mar 2010)

Use Viber and/or TextPlus +.....issue resolved for smartphone users :-)

posted on 18 Aug 2011, 13:25

27. JaceK (unregistered)

Screw 'em. Wouldn't pay that. Just use google voice or some other free im messenger. All of the cell carriers are so money hungry that they are going to force many people back to a common cell with no data or even a landline.

posted on 18 Aug 2011, 16:34

28. VWIRELESS (unregistered)

VERIZON #1!!!!

posted on 18 Aug 2011, 17:28

29. Moo (unregistered)

Use google voice no issues.

Unfortunately a lot of people are not computer savvy enough.

posted on 18 Aug 2011, 20:07

30. att.arn.rno (unregistered)

I WORK for AT&T and I can't wait to leave them after this contract is up. Also, I hate that PA knows this before everyone in my office, including my supervisors. This $10/1000 messages is a big seller, really. So now just unlimited or ppu??? BS. Sucks for you now, I guess, if you want to text more than fifty times a month, but less that 1k. I can't wait to leave this job and/or contract.

posted on 18 Aug 2011, 21:13

31. vvelez5 (Posts: 623; Member since: 29 Jan 2011)

I use the 1000 msgs so it is bogus that ATT is removing this. I'm OK since I'm grandfathering my plan in. I won't even be reluctant in adding a line either since I already have 2 lines both at the 1000 msgs so if i add another I'll simply go to the unlimited which will be the same price.

posted on 19 Aug 2011, 05:36

32. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)

Thats, expensive unlimited text messages... : S
In sweden i get unlimited text messages for about 10 $ and unlimited 3 mbps data for about 17 $.
Seems like you in the US have to pay a lot more...

posted on 19 Aug 2011, 10:42

34. vvelez5 (Posts: 623; Member since: 29 Jan 2011)

yes, the reason for that is that the US is much bigger than Sweden. So there is a bigger cost when it comes to the infrastructure that the companies have to get over to make a profit. At least that is what I hear but also if that is too expensive there are prepaid companies that offer unlimited text and data for a good price. Hell, Virgin mobile offers that with 300 minutes for $25 so there are options to pay less.

posted on 20 Aug 2011, 00:37

35. the new york times (unregistered)

As anyone who travels outside of North America can tell you, we have, hands-down, the WORST cellular service in the industrialized world here.

But in exchange for that poor quality and coverage, we also pay some of the highest rates world-wide, and get locked into long term contracts whether we want to or not.

Nowhere in Europe or Asia does the recipient have to pay in any way for an incoming call - the caller pays, which makes robocalls and cold call sales and survey type calls non-existent.

Letting AT&T and T-Mobile merge will make things MUCH, MUCH worse.

Deregulation and Mergers=Less Competition (not more)=higher consumer prices and a drop in the quality of service. For an example, see: airlines, cable companies.

posted on 20 Aug 2011, 00:39

36. me (unregistered)

If there was ever a corporate takeover that screamed for being blocked on anti-trust grounds, the ATT/T-Mobile farce is it. And if that weren't obvious, they've been going out their way to rub people's noses in the monopolistic future they face since it was first announced. This particular move is so egregious that it's almost funny.
(And yes, as the only remaining GSM carrier, ATT will, in fact, be a monopoly.)

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