If you’re not among the texting heavyweights, you can always use the per message rate running you $.20, while for multimedia messages the price stands at 30 cents. But if you were aiming for that sweet average spot, you’d be better off signing a contract in the couple of days left before the transition takes place as the $10/1,000 texts plan is grandfathered for current customers.
"The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don't have to change any messaging plan they have today, even when changing handsets."
And with smart devices shifting the focus away from traditional voice calls, this partly makes sense. But with less options comes less choice and higher bills for some. Are you going to miss AT&T 1,000-message plan?
source: AT&T via Engadget