Even at its presentation, W880 stood out among its ‘predecessors’ as an innovative and modern model. This is the telephone that has been the topic of company gossip for months on end, and one impatiently expected by the public as well. The new W800 ‘Ai’ is the revolutionary slim-line device, which has been missing from the products range of the Swedish-Japanese joint-venture so far. What is interesting about W880 and distinguishes it from other Walkman models of the company is the fact that, apart from featuring a completely new design and market strategy, it is ‘one of a kind’ and has a definitely distinctive look, rather than be a ‘clone’ of another Sony Ericsson model. With its high-quality manufacturing this thin Walkman is targeted at consumers that tend to prefer portable size to very high functionality, and would not deny themselves the musical advantages of the Walkman series at the same time.