iPhone X retail box highlights its new design

At its announcement event in September, Apple revealed everything there is to know about the iPhone X - its stunning design, advanced new features, and a price tag that could make your head spin. However, one little secret remained - no one really knew what its retail packaging was going to look like. 

This is quite normal, as the gadget inside the carton is what people are usually most excited about. Still, if you're an avid phone enthusiast, chances are that you are a tad bit curious to see if Cupertino's special phone will arrive in some sort of a special container. Well, it looks like we won't have to wait until the anniversary edition handset hits the shelves to find out, as Apple itself recently broke the news. 

If you go to the official iPhone Upgrade Program landing page, you'll see an image of the iPhone X retail box sitting right next to those of the iPhone 8 and 8 Plus. One can immediately notice that the unique screen of the X is highlighted at the front of the box, while those of 8 and 8 Plus accentuate their sleek glass back panels. 

What does this tell us? Well, Apple doesn't appear to have some sort of a set rule regarding which side of a device should be put on the front of the box. The retail packages of the iPhone 7 series also showed the rear of the device to highlight their different cameras, while the box of the 6 and 6s lineups portrayed the front of the smartphone. 

We're still not certain if this design is truly the final one, but we're bound to find out when the phone hits shelves next month.

source: Apple 1, 2 via GSMArena



2. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Microscopic... Have you seen The HP Elite X3's box? Now THAT's what I call a BOX! Ha! G'Day!

9. darkwintercloud

Posts: 37; Member since: Oct 04, 2017

No no no... Nokia's N900 Hacker Edition. THAT's what I call a BOX!

6. fyah_king unregistered

That's a very courageous box.

8. Panzer

Posts: 283; Member since: May 13, 2016

I am willing to bet the Kleenex are in short supply at the PA's office.

10. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

Omg thank you PA so much for this news

12. KingSam

Posts: 1521; Member since: Mar 13, 2016

Isn't it obvious. The front hasn't chabged since the iPhone 6, so they started putting the back for the minor changes over the last few years. Imagine 6,6s,7 and 8 had the sane front on the box.

13. jjface

Posts: 270; Member since: Jun 07, 2017

Shhhhush it is pixel day go away

20. steodoreben

Posts: 379; Member since: Sep 26, 2013

Apple boxes are ugly. I almost drop my iPhone and iPad the first time I opened it. I think Samsung have done pretty well. I like opening the box like a book.

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