Another price hike, the $20/month barrier is crossed: From Netflix with love

October, 2015: $11.99
October, 2023: $22.99

This is what eight years can do. If you’re wondering what those figures are all about, they’re describing the change in cost for the Premium plan in Netflix’s subscription lineup.

The streaming giant has announced yet another price hike (via 9to5Google). Effective immediately, the changes are for new and existing Netflix customers. Thus, the psychological $20 barrier for the Premium plan is crossed: it’s going from $19.99/month up to $22.99/month.

The latest price hike applies also to the Basic plan – going from $9.99/month to $11.99/month. As you know, Netflix doesn’t offer the Basic plan to new subscribers anymore. The streamer closed the door to the Basic tier earlier this year, leaving existing subscribers to rejoice in the cheapest ad-free plan. Now, those on the Basic will have to pay an additional $2.

So, to summarize: Netflix prices in the US are now as follows and are effective for existing subscribers on their next billing cycle. Here it is:

Standard with ads – $6.99/month
Basic (available to existing subscribers only) – $11.99/month
Standard – $15.49/month
Premium (it offers 4K content) – $22.99/month

The price hike was announced during Netflix’s latest earnings call:



The report also showed that the company's global subscriber base reached 247 million at the end of September. Netflix posted revenue of $8.542 billion, in line with analyst forecasts.

The US isn’t alone in this

As Reuters notes, Netflix increased the Basic plan in Britain as well by £1 to £7.99/month. In France, Basic rose by €2 to €10.99.