ZTE's $130 RedBull smartphone joins the super-value league with a Snapdragon processor, HD display, and 4G LTE

Months ago, China's up-and-comer, Xiaomi, released a phone that took the world by storm, despite being a strictly local deal. Dubbed the Hognmi, the phone commanded a price tag of 799 yuan (or ~$130), which translated into a 720p display, dual-SIM support through one of the better quad-core MediaTek chips out there, 1GB of RAM, and an 8-megapixel camera. Not long after that, Huawei followed up into the super-value niche with its Honor 3C, which is equally as impressive. What both these handsets (and pretty much every handset from China until recently) lacked is 4G LTE connectivity, which put off a number of people overseas who wanted to take advantage of both the devices' affordable price tag and their carrier's latest gen network.

Yesterday, ZTE changed the status quo with the ZTE Redbull smartphone. Sporting a very Nubia-like design (ZTE's 'premium' line) and UI, the Redbull is the first phone to join the value league with 4G LTE on board. But the same 799 yuan ($130) ZTE is charging locals gets you quite a bit more than just that -- you're also getting a quad-core Snapdragon (MSM8226), 1GB of RAM, a 5-inch, 720p HD display, and a 13-megapixel camera with a Sony CMOS sensor. The cell powering the handset is with a capacity of 2400 mAh, and there's also a slot for a microSD card allowing you to expand upon that 4GB of built-in storage. If that sounds constraining to you, then there's also an "Energy" version with 2GB of RAM and 8GB of internal storage for 999 yuan (or ~$160).

Whether the RedBull will make it outside of China remains unknown, though it should be pointed out that the company did share plans to take some of its line-up to the States. 

source: GizChina, CNMO



14. garyII

Posts: 160; Member since: Feb 26, 2014

i love the white back cover...very nice !

13. fireblade

Posts: 717; Member since: Dec 27, 2013

wow this phone is very cheap and have a badass spec. If only this come to my country, I'll buy this

4. techperson211

Posts: 1280; Member since: Feb 27, 2014

We still need to make sure that these so called affordable devices are of quality not just for the sake of getting a low price high end specs smartphone

3. TheMeaTree

Posts: 8; Member since: Mar 20, 2014

makes you wonder how much your really paying just for the fancy brand name. :/

10. Doakie

Posts: 2478; Member since: May 06, 2009

Well you know that with flagship phones being sold in the $700 range makes Apple and Samsung extremely profitable. Apple and Samsung both a rake in Billions. However take into account their competitors like LG, HTC and Sony. They also sell phones for around the same price range however they are not profitable. So obviously with high business overhead, without large market share to offset that $700 phones are still not profitable even with a large price tag. But you have to take into account that also cheaper phones are using a cheaper lower preforming processor & chipset and in general last year's technology in the screen and other hardware preference. That's not to say these are not great phones. Cuz I love my Moto G.

2. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

if these mobiles make there way to international market with same price range than monopoly of Samsung and apple will be in grave danger...

1. TheMeaTree

Posts: 8; Member since: Mar 20, 2014

haha if these Chinese brands ever make it out of china they will destroy big brands like Samsung and apple. i mean who will buy a $700 phone when they can get a phone with the same specs and a nice design for 1/3 or 1/2 of the price? that is why i don't think we will see any of these on any of the big carriers, unfortunately.

5. galanoth

Posts: 428; Member since: Nov 26, 2011

They aren't the same specs though. Snapdragon 400 vs 801. HD screen vs FHD screen. 4/8GB internal vs 16/32GB internal. 1/2GB Ram vs 2/3GB Ram. This has a 13 MP camera but MP isn't everything. HTC Titan 2 had a 16 MP camera and took crappy photos.

6. TheMeaTree

Posts: 8; Member since: Mar 20, 2014

remember the phone your comparing it to is a $700-$800 vs $130. take a look at some of the other cheaply priced phones with the same specs and they will still be a lot cheaper. BUT yes we have no idea what the build quality is or if they cut any corners to make it so cheap. or maybe we are just paying a huge amount for the branding.

8. hurrycanger

Posts: 1778; Member since: Dec 01, 2013

This is what you said: "i mean who will buy a $700 phone when they can get a phone with the same specs and a nice design for 1/3 or 1/2 of the price?" And now you're saying "remember the phone.... $700-$800 vs $130" ?????? Get real, dude. I agree with the last part though. Corners are gonna be cut for these cheap devices. (looking at the Nexus line.)

7. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Xiaomi did make it out of China, and they sold a lot of units here in Singapore (although the Mi 3 isn't as much of a hit as the Hongmi)

9. Killua

Posts: 270; Member since: Nov 25, 2013

Even if the hardware the same, there are other reasons why people choose a brand name than chinese ones like the software, the feature, and most important is the after sale services. The chinese brands don't have it that good yet. So there's still much for the chinese brands to catch up.

11. Doakie

Posts: 2478; Member since: May 06, 2009

This is where I hope that Asus is able to make a dent in the low price market. They are already everywhere around the globe so they already have support channels in place and with potentially good phones like the Zenfone lineup they might be able to make a bunch of sales. I'm looking forward to the $199 Zenfone 6 personally. I'm just hoping this batch of Intel Processors run Android smoother than the first gen Fonepad ran. That "phone" ran like crap.

15. Killua

Posts: 270; Member since: Nov 25, 2013

True. Their web already worldwide because of their laptop. I'm also waiting to test Zenfone when they launched.

12. fireblade

Posts: 717; Member since: Dec 27, 2013

you should say "who will buy a $350 phone bla bla bla..." because it's a midranger. And unfortunately, at $300-400 price range, most of top brands offer phones with sh*tty spec

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