YouTube decides to remove unskippable 30-second ads


Google has officially announced that it will stop showing unskippable 30-second adverts on YouTube, starting from 2018.

Speaking to BBC on Saturday, a Google spokesperson confirmed the company's plans to remove this annoying aspect from the video-streaming website, and stated that the focus will shift onto formats that are more engaging for viewers and advertisers alike.

Ads are the main source of revenue for YouTube and video content makers. They work in a very straightforward way – the more views an ad gets, the more money advertisers pay.

However, the most appropriate and profitable format for such online commercials is still a topic of intense debates. Will Smyth, head of media at marketing and advertising agency Agenda 21, agrees with Google's decision as he considers the 30-second format as a thing from the past:


This undoubtedly is great news, but it doesn't mean that all unskippable content of this kind will eventually disappear. The six-second bumper ads that YouTube introduced last year will likely be seen more, while the shorter 15- and 20-second formats won't be going anywhere for now.

source: BBC

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9 Comments

1. TechGirl90 unregistered

Adblock to the rescue!

2. shy2papa

Posts: 336; Member since: Jan 23, 2010

I really hate those youtube ads, someone once said youtube should pay us for data used to watch try those intrusive ads and totally agree

9. mayur007

Posts: 593; Member since: Apr 10, 2012

Yes agree not only the data thr amount of data which was used to load the video is also wasted you have to buffer again to see that remaining video

12. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I thought this is basic business 101.You got to give something in order to receive. Nothing is truly free. Without advertiser there will be no pay for content providers. No content providers no content. No content than no viewer. No viewers, no youtube. I am fine with 30 seconds adver. Its acceptable compare to the main stream TV 10 to 20 min advertisement of the past.

3. xondk

Posts: 1904; Member since: Mar 25, 2014

Because they can be skipped by tapping away and back to video after 5 seconds, even without adblock, so companies aren't getting 30 seconds of commercials, ads get more obnoxious and annoying, people avoid them.

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

Adblockers do exist for such cases!

6. Mxyzptlk unregistered

I remember when I could watch YouTube videos and not worry about ads. Then Google came in and destroyed YouTube. I wish Adguard could block YouTube ads on Android.

8. Calvin35

Posts: 43; Member since: Nov 15, 2013

I don't watch any video that has a long ad that I can't skip

11. gmaximus

Posts: 29; Member since: Feb 05, 2017

I've just watched an unskippable 1minute 47seconds ad ("for honor" game) on Youtube. Compared to that s**t, I was totally OK with random 30sec ads.

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