With only 15 applications to choose from, the newly opened Windows Mobile App Store (not a Microsoft product) might be considered the K-Mart of mobile app sites. Citing a unique business plan and distribution factors, the owner of the site said that superior customer service will be what draws app buyers to his site, claiming that customer service will be handled by real live people at the other end of the phone, each with knowledge of the software offered and mobile devices. Still, it remains to be seen how widely this store gets traction because it can only be accessed through a browser for now although the company is working on a way to visit as an in-phone option. However, if it is not included by the phone manufacturers, it is almost impossible to get successful. With Microsoft's Marketplace as a direct competitor, offering just 15 items through a browser just doesn't seem like something that the guys in Redmond should be worried about.