What's this? Apple trademarks the word mark 280

What's this? Apple trademarks the word mark 280
Apple is at it again, this time seeking and being granted the U.S. Trademark for what is classified as the word mark 280 for its use in the icon for the iOS Maps application.

The Maps application icon shows a Route 280 sign which happens to be the highway passing by Apple’s headquarters out in Cupertino, California. The icons image was in fact submitted along with the word 280 so at least there is some legitimate reasoning behind it.

This is just a way to ensure that nobody else will use the maps application or the Route 280 sign for their own.  Apple began seeking out this trademark back in April of 2010 and this request was granted on June 28, 2011. Tell us what you think in the comments below.

source: Tech Crunch via TUAW

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44 Comments

1. iosmaster unregistered

long live our master Steve Jobs, Steve Jobs our GOD and the divine idevices are our intruments to reach to him AMEN

38. corps1089

Posts: 492; Member since: Jan 20, 2010

@ iosmaster Chuck Norris just crotch punched your god...

2. quakan

Posts: 1418; Member since: Mar 02, 2011

He's no BasedGod though...

3. iosmaster unregistered

for all android user Steve Jobs will grant u forviveness, let go to all that evil devices that make u impure, come to the light, come to Apple Come to Steve.

5. bluechrism unregistered

"This is just a way to ensure that nobody else will use the maps application or the Route 280 sign for their own." Assuming the DOT isn't going to have to cough up any cash for naming the road.

39. corps1089

Posts: 492; Member since: Jan 20, 2010

No coughing up the cash until DOT loses the inevitable lawsuit Apple will bring to bear...

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

If Apple are trying to trademark the interstate highway symbol, and some bozo at the U.S. PTO let them, it will not stand past the first challenge. The interstate highway symbols are property of the U.S. - just like the U.S. flag can not be claimed as a trademark or copyright.

7. iosmaster

Posts: 115; Member since: Jul 06, 2011

Apple rules over US, about the flag its all about time Buahahhahaha

8. GJanee

Posts: 214; Member since: Jun 29, 2011

gosh you're so stupid... :D

10. iosmaster

Posts: 115; Member since: Jul 06, 2011

you got no sense of humor

23. mdriftda unregistered

can i copyright the left hand turn single in cars and get payed royalties everytime someone turns left? what if i sue samsung first then steal googles ideas?

40. corps1089

Posts: 492; Member since: Jan 20, 2010

Too late! I already applied for and was awarded patents on the left pointing arrow and the "arm bent in a left turn" image in conjunction with a signalling devices for use in motorized/non-motorized/human-powered vehicles in the conditions of: onroad/offroad, underwater, underground, in-air, in-orbit, in-warpdrive, and travelling through black matter.

9. jroc74

Posts: 6023; Member since: Dec 30, 2010

Is it April 1st? if Apple gets this patent...the Touchwiz part of the Samsung vs. Apple lawsuit should get thrown out, burned, drowned. So other map apps will have to come up with a new icon and numbers for route 280 or pay Apple licenses? I think Google maps was out before an iOS map app. How about Mapquest and AAA maps? Oh the specifics: on a mobile device...sigh... And some ppl wonder why some ppl are irked by Apple. This might be the first time I've heard of ANY company trying to patent something like this. Where is the patent for the route in front of Google headquarters, or MS headquarters... Thats right, that crazy idea never crossed their minds. I know there must be specifics with this like the gesture patent that had the web abuzz recently but still...

20. taco50

Posts: 5506; Member since: Oct 08, 2009

Youre not that bright. They're patenting the logo for the app. Not the actual highway lol. Anyone can still show highway 280 on their maps. It just can't be the logo for their app.

24. lolz unregistered

You're not that bright either. It is not a PATENT but a TRADEMARK.

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

And you figured I thought it was the actual highway ....how? But I see what you're saying. Icon for the app. Not the icon showing it in maps. My mistake. Well.....nothing to see here....lol

12. Rich unregistered

i think today i will go and trademark teh word 'apple' i grow apples. why not?

13. cposey

Posts: 25; Member since: Apr 30, 2011

I'm thinking of patenting the word THE.....

14. cposey

Posts: 25; Member since: Apr 30, 2011

Or the letter i....

15. ravenlore unregistered

Because there's only FOUR I-280's...not counting 680 and 276, both of which were once designated as 280. I kinda doubt Apple wants to be assoicated with the Quad Cities.

46. Pirate Ninja unregistered

This is just another evil plot from apple...... After Apple get the trademark from the government, they will turnaround and file a lawsuit with the government for trademake violation on the use of markers that say 280 on their highways.

16. doob unregistered

That symbol is actually Interstate 280. It's in NJ (http://www.nycroads.com/roads/I-280_NJ/) and I drive the entire thing every day during my commute. If I take a picture of the sign and use it on my Android phone as an icon for Maps, do you think El Jobso will come after my first born?

41. corps1089

Posts: 492; Member since: Jan 20, 2010

He will let you keep you fistborn, c'mon, Jobs is not that ridiculous! By the way, you're holding your firstborn wrong...

17. karanstyle

Posts: 188; Member since: Jun 26, 2011

Apple remains as dumb as it was I

18. clevername

Posts: 1436; Member since: Jul 11, 2008

THIS JUST IN!! Apple trademarks the word "trademark", sues the USPTO, asks judge for order to stop awarding patents outside of us borders.

19. ilia1986 unregistered

I wonder - if Steve Jobs suddenly ate a Hamburger instead of his usual bowl of sushi - would Phone Arena report this as well?

21. iosmaster

Posts: 115; Member since: Jul 06, 2011

no they cant they need to pay Steve Jobs first for using his name

44. corps1089

Posts: 492; Member since: Jan 20, 2010

Tell Steve I drew a picture that coincidently looks just like him and I am going to trademark it and use it's likeness everywhere.

22. mdriftda unregistered

we cant have turn by turn or flash, so you cant have a highway.

26. AwesomeMiz

Posts: 15; Member since: Jul 05, 2011

And the Fandroids start complaining. Face it people, Apple is a business protecting their products. When you have companies like Samsung who couldn't be original to save their skins, of course you have to patent your works. Steve Jobs is the icon of smartphones because iPhone rocks.

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