Watch Tim Cook try Animoji for a Duke commencement ceremony

Apple sacrificed so many things to make the TrueDepth 3D face-mapping camera set on the iPhone X really good, that you might have already started wondering if it's all been worth it. The phone maker was so certain that Face ID can work flawlessly, that it disposed of the home button and Touch ID finger scanner entirely to make room for a larger display, hurting loyal fans' muscle memory in the process.

So, were all those sacrifices worth the risk to alienate an entire cohort of legacy iPhone users for the simple act of unlocking your phone in a fancy new way, or mimicking your facial expression with an animated iMessage avatar? 

Well, at least the CEO Tim Cook totally thinks it's been worth it, as he is announcing its upcoming commencement speech at Duke in the form of Animoji. Mr Cook is perhaps Duke's most famous alum at the moment, so it makes sense that he accepted to speak to the graduating students in May, but the foxy form he appears in at the end of the video shows how proud Apple is of its iPhone X's FaceID and Animoji creations.

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



2. Derekjeter

Posts: 1515; Member since: Oct 27, 2011

They are trying very hard to get people to buy in to the X. It will be canceled by the summer.

7. Trex95

Posts: 2383; Member since: Mar 03, 2013

Actually iPhone X selling well.

11. black.inco unregistered


13. gigicoaste

Posts: 457; Member since: Feb 21, 2016

Actually he was right, is not selling as expected and it might be cancelled. If you are really interested search for the news realted to apple bad business on different site than PA, here is everything nice and green all the time.

3. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Why did those animojis tremble so much? Did something bugging them? :-/

4. zebraman

Posts: 59; Member since: Sep 11, 2013

The animoji is clearly aimed at the under 12 year old children market. It's really stupid

8. Trex95

Posts: 2383; Member since: Mar 03, 2013

Wait tell Android implemantate Lol.

9. japkoslav

Posts: 1517; Member since: Feb 19, 2017

NOOOOOOOOOO! Good save Android users! BTW: Did they discounted Emoji movie on iTunes? It's just a matter of time. You can watch Emoji while capturing Animoji, new meta.

16. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Actually it's marketing brilliance. What Apple really does best... is marketing. You know what initially sold iPhones? Teen girls. Their iPod became their phone. Never underestimate the teen girl market. Dads want to make their little girls happy. That's a lot of buying power. Teen girls shape fashion, music, entertainment in general really... the whole modern culture. Apple gets teen girls wanting animoji, they just got themselves another cash cow jumping into the walled garden.

10. Trex95

Posts: 2383; Member since: Mar 03, 2013

Google keyboard comes with GIF believe me Samsung will implement anmjio soon might be with upcoming note 9.

15. sissy246

Posts: 7124; Member since: Mar 04, 2015

I hope to hell they don't.

17. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

A proof would be better saying Samsung will implement that stupid feature on their phone.

* Some comments have been hidden, because they don't meet the discussions rules.

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