Verizon's Shammo doesn't think users will adopt Edge upgrade plans

Verizon's Shammo doesn't think users will adopt Edge upgrade plans
We've gone through both Verizon's Edge frequent update plan, and AT&T's Next plans and neither seems like a good idea. Even if you want to upgrade very frequently, you are often better off signing up for a normal plan and cancelling with the early termination option. At least that way you can keep the device you pay for. Well, surprisingly, Verizon's CFO Fran Shammo says he doesn't expect users to adopt Edge plans either.

It sounds like Shammo expects the Edge plans to only be adopted by a small group of users who will take advantage of the frequent upgrades on a consistent basis. Shammo confirmed that Verizon "will not touch [its] service pricing," meaning you won't be getting a good deal for paying extra on your device. Shammo also doesn't expect the Edge plans to have much of an effect on Verizon's financials. 

Of course, Verizon's financials are looking pretty good anyway, as we saw with its quarterly earnings report

source: Reuters



1. Sakeem

Posts: 864; Member since: Sep 05, 2012

The only way Verizon even thinks about lowering the pricing of their plans is if subscribers start leaving enmass to the competition. I dont see that happening though.

10. ar2730

Posts: 42; Member since: May 24, 2012

I wish they would though!!

2. Whateverman

Posts: 3295; Member since: May 17, 2009

First smart thing I've heard this guy say. No there will not be many customers signingup for edge.

11. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

When the plan was announced, it just didn't make sense to me at the time. I posted about it. Then Michael picked up the theme, and there have been similar threads on other sites. It still doesn't make sense to me why anyone would sign up for this plan. You are far better off getting one phone at the subsidized expense and then if you want another phone paying full freight for the new phone followed by selling your previous phone. There is nothing in VZWs terms of service that says you can't swap in a new phone (customer-provided equipment) before the contract period is up. Here is how an annual upgrade for a GS 3 to 4 would price out: 1. GS 3 (subsidized by VZW)...........................$200 2. GS 4 at full freight........................................$65​0 3. Less $ from sale of GS 3............................($280) 4. Less $ from sale of GS 4 end of year 2......($280) [aka Start the cycle all over with new subsidized phone from VZW.] 5. Net out-of-pocket for phones for 2 years.....$290

3. tigermcm

Posts: 861; Member since: Sep 02, 2009

I dont know about anyone else but I dont really see the benefit in this program. somehow I feel like more money is coming out my pocket

4. MetroPhase

Posts: 12; Member since: Nov 24, 2012

slow and steady but you're piecing the AT&T and Verizon "what will these suckers fall for" puzzle together

7. tigermcm

Posts: 861; Member since: Sep 02, 2009

I've read over the info for both multiple times and all I can say is something isnt adding up right

5. MetroPhase

Posts: 12; Member since: Nov 24, 2012

Apple telling me I'm holding my phone wrong is nothing compared to what AT&T & Verizon are trying to sell. Might be worth joining TMobile, idk if I'll get used to running across the street to use my neighbors phone when I can't obtain a decent cell service in my own home

6. tigermcm

Posts: 861; Member since: Sep 02, 2009

lmao my cousin had a similar issue. He had to leave his cell on the tv in his room or he will NEVER get a signal anywhere else in the house

14. Os_Money

Posts: 20; Member since: Jul 01, 2013

just get a phone with WIFI calling (like windows phone)

18. tigermcm

Posts: 861; Member since: Sep 02, 2009

where have I been this whole time there's wifi calling on wp???

15. DFranch

Posts: 557; Member since: Apr 20, 2012

I'm in the same boat. I'd like to reward TMobile for trying to change the billing structure of the industry, but I can't because they just don't have the reception in my area. It's particularly bad at home. I'm pretty much locked into at&t or Verizon. Verizon is way to pricey, so I am stuck with at&t. At least I get LTE at my house on at&t now.

16. Doakie

Posts: 2478; Member since: May 06, 2009

Well the issue really isn't whether you get good coverage at home because with T-Mobile you get WiFi calling on all phones. So it's kinda like you get a fem-to-cell anywhere WiFi is. The real problem is all the areas that don't have WiFi and have horrible signal quality... Because there are plenty of those. :)

8. nicholassss

Posts: 368; Member since: May 10, 2012

it wont catch on because of the subsidy+edge pricing. Its a joke.

9. amtdue2day

Posts: 10; Member since: Jul 18, 2013

I have been in the wireless industry for 20 years. I have seen many things. Now all this tops the cake. The executives make all decisions, make a lot of money, change the rules and commission structure on sales reps, increase the quota, and redo how a commission pay out is done. We all know the executives read these, and in all honesty they dont care. As long as the customer keeps paying the bills, we are lining their pockets and making them richer. I have VZW and I am on unlimited. The service is decent. In the beginning 4glte was nice, now, its ok. There are a lot of smartphones on their network and causing more congestion. I am considering a prepay service just because the greed that carriers are taking from their loyal customers. Vzw has a solid network, and their prices are sky high. Let ATT and VZW lose 20 million customers each to T-Mobile or Sprint, and then you will see the pricing adjust. In wireless it almost appears as a monopoly with ATT and VZW. Between the 2 carriers nearly 200 million active mobile numbers, not customers. I have 3 smartphones on my acct and a tablet. Technically my tablet cant make calls. I am one customer with 4 active mobile numbers. I know I went on a rant, and all Im really doing is making a point, that the wireless industry is out of control, and we as consumers allow it. My last thought, the pay a sales rep gets for the sale of wireless is service is not as great as it was before, and to add to it now all these full price for phones and a sales rep doesnt want to help you tells you go and order online. There is a big problem, and we as the consumers are the ones that can put control on this and look for other services that may or may not be better.

12. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I called in a few days ago asking about the LTE rollout. I currently have 3G service and after hearing that Verizon was done with the rollout, I inquired if they were truly done or just in the larger markets. He looked up my area and told me that no upgrades were planned. I was a bit miffed since they continually told me that wherever there was 3G, it would be upgraded to LTE. Now that seems to not be the case. I'm not so much worried about data, but when they move to VOLTE, that means data AND calls over LTE, which means I no longer have service. When I explained this he said if that happens, they would be happy to let me out of my contract. YOU MEAN SINCE YOU CAN NO LONGER PROVIDE ME SERVICE YOU'LL LET ME OUT OF MY CONTRACT? F***ING THANKS! It seems like they wanna string me along & keep my money rolling in until they essentially cut my service. Makes me feel stupid I stayed with them since 1997. The only problem is the only other carrier here is AT&T. Same song, different verse. Thanks for the screwjob Verizon, F*** you very much!

13. Whateverman

Posts: 3295; Member since: May 17, 2009

Don't feel stupid. I am an ex-VZW customer and diehard advocate, I totally understand. I was so deep with them I bled red... (?). Anyway, I'm not trying to start a flame war here, because I personally don't care what OS people use, BUT this whole thing started when a certain smartphone came to VZW. All of a suddent Android prices went up to help with their subsidies, the Annual Upgrade disappeared, then unlimited data, then New Every Two... That company just went from great to "YOU WILL PAY, because we are Verizon!" Customer service became secondary in my opinion, and loyalty means nothing! I hope someone rolls something out in your area, because loyal customers should not be treated the way you were.

17. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I know, I remember. I called Verizon on it as it was happening. They said it was pure coincidence. Yeah ok!

19. InspectorGadget80 unregistered

I don't think no one wants too do a monthly plan when u have too pay youre 80-90$ phone bill.

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