Verizon's Apple iPhone 4 launch took the wind out of Android's sails

Verizon's Apple iPhone 4 launch took the wind out of Android's sails
The NPD Group today announced the results of its Q1 Mobile Phone Track U.S. sales estimates which shows how the Verizon iPhone launch impacted Android's momentum in the beginning of the year. For Android, it was the first quarter with declining market share since the second quarter of 2009-the last three month period before the launch of the game changing Motorola DROID.

After the first quarter of 2011, the Apple iPhone had a 14% marketshare in the U.S., good for third place among all cellphones in the nation. Samsung led the way in the U.S. with a 23% slice of the cellphone pie, which includes both smartphones and feature phones. LG was second with an 18% share. The last quarter was the first time in the U.S. that smartphone sales exceeded featurephone sales.

Looking at smartphone sales exclusively, Android controlled 50% of the U.S. market in the 2011 first quarter, down sequentially from the 53% scored in the 2010 fourth quarter. In the same period, Apple picked up 9% of the smartphone market to have a 28% share. On the other hand, RIM lost 5% of its smartphone share to finish with 14% going into the current three month period.

The top selling smartphone in the U.S. last quarter was the Apple iPhone 4 with the Apple iPhone 3GS in second. The Motorola DROID X was third followed by the HTC EVO 4G and the HTC DROID Incredible which finished 4th and 5th respectively.

The performance of both the Apple iPhone and Android in Q1 had to do with the launch of the former on Verizon. The carrier sold 2.2 million units of the device by the end of last month. Some of Big Red's customers who had purchased an Android device before Apple's touchscreen phone became available at Verizon, left the green robot to buy the iPhone after waiting patiently for years to see a Verizon branded variant of the phone.

NPD's Ross Rubin said, "Apple and Verizon had a very successful launch of the iPhone 4, which allowed the iPhone to expand its market share that was previously held back by its prolonged carrier exclusivity with AT&T. While some of that growth came at the expense of Android operating system, Android models still accounted for half of all smartphones sold in the quarter."

source: NPD via AppleInsider

Related phones

iPhone 4 Verizon
  • Display 3.5" 640 x 960 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A4, Single core, 1000 MHz
  • Storage 32 GB
  • Battery 1420 mAh(7.00h talk time)



1. msa1988

Posts: 418; Member since: Mar 30, 2010

Didn't we know this already?

25. Lucas777

Posts: 2137; Member since: Jan 06, 2011

ya just for below, apple has really been trashed recently... and for the idiot that said they shouldnt talk about this, well, its their job...

2. tragichero

Posts: 163; Member since: Jan 07, 2011

yes... PA is looking for every chance to rephrase this story to promote the iphone. I dont care what the consumer does... the smart choice is android. its too bad that people fall into the apple marketing scheme. even southpark last night commented on how other tablets do the same stuff and more than the ipad for less money.... yet cartman (the character used to depict the opposite of tolerance, open mindedness, and sense) of course wants the ipad even after being presented that information because its a status symbol.

4. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

Recently PA has been talking all about android. This was going to happen and its news and it should defiantly be on this website.

5. iwebdroidberry7

Posts: 230; Member since: Jan 17, 2011

Have you not been on PA since last week? They have been trashing Apple up and down. Try again.

9. tragichero

Posts: 163; Member since: Jan 07, 2011

lol...@kjayhawk- i never said it shouldnt be reported... i said it shouldnt be reported more than once. PA is looking for every chance to promote iphone @iwebdroidberry7- just because PA has been reporting that apple has been tracking locations doesnt mean that they are trashing apple. PA has to report that because its a national story originally reported on CNN and the wallstreet journal. If phone hadnt talked about this issue (like the didnt talk about reception issues in reviews to previous iphones) they would have made their bias so transparent they would have lost all subscribers to this site. look at the evidence.... its right in front of your face and everyone knows this site is the fox news of phones.

12. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

Really the Fox News. Have you ever watched NBC? They only reported it once I thought

13. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

THATS IT DEMOCRATS VS REPUBLICANS!!!! Get in here!!! Also someone just thumbs downed all the comments?

22. taco50

Posts: 5506; Member since: Oct 08, 2009

So people are dumb unless they think exactly like you? That's a pretty ignorant statement. This is very impressive for Apple. iPhone is still on only two carriers and there's only two models being sold vs multiple android phones on all carriers and the iPhone gained market share. Not only that, but it's not even new phone. Very good Apple!

26. Lucas777

Posts: 2137; Member since: Jan 06, 2011

u r exactly right... people compare one phone to an entire os... they never even compare all of ios either...

37. clevername

Posts: 1436; Member since: Jul 11, 2008

You have a good point. Compare on handset to literally dozens because they are talking about the is and not devices and that's fine. But if they were to compare one device to iPhone then there's no comparison. Or I they were to compare the whole of iOS to the whole of android still no comparison. Glad someone said it.

3. AppleFUD unregistered

funny every other study showed the opposite. . . whatever.

6. iwebdroidberry7

Posts: 230; Member since: Jan 17, 2011

Provide a link.

7. GoogleIsYourFriend unregistered

Google is your friend. . . stop being so lazy. Start with the Neilsen. . . Android is now selling on 50% of smartphones sold. Interest in iPhone dropped 3% while Android increased, etc. . .

8. brad unregistered

This is dumb..Verizon has yet to release a good android phone in 2011. Doesn't help with the Bionic canceled/delayed. Wait till Droid X^2

10. MorePhonesThanNeeded unregistered

Who would get the X^2 over the Incredible 2? The Inc2 is a better equipped phone, slightly less crisp screen, but it has the front facing cam for good measure and more RAM and is slightly smaller and weighs less. X^2 just gets a power boost and loses the camera button, everything else is the same as the original, not sure I would call that anything but a superfluous upgrade, seems like the iphone 3g to 3gs upgrade to me.

20. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Sadly, apart from the front facing camera, the X2, which can now be considered a second string release, will still be on par with the iphone 5. And I like the new Blur better than Sense.

14. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

Thunderbolt is the shit bro!!! sales were going to decline, it happens.

15. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Shit battery

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, nice to see that even with the 3FSG2 being pawned off for fifty bucks and the 4'sbattery extremely hyped launch on Verizon, Android is still holding on. I'm curious to know how much the X has actually sold, though. Oh yeah, one more thing. *drags Taco out of his iCell so he can chirp "Crushing defeat! Crushing defeat!" before shoving him back in to play with his iToys.*

17. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I lose points for not proofreading. 3GS.

18. Sniggly

Posts: 7305; Member since: Dec 05, 2009

And lose the battery.

35. Eingild

Posts: 203; Member since: Apr 19, 2011

This is another impressive feat by Apple. What I hate about manufacturers which are selling android devices is that they keep on telling us what's under the hood. 1ghz processor, 1gb ram etc. They are not aware that most consumers are not into techie stuffs when it comes to picking up a handset. I personally know about 6 people who owns an iPhone 4. When I ask them, "Do you know that your phone has a 1ghz processor and a LCD screen providing IPS technology and Retina Display?" and then, they will simply ask, "What is that?" and I was like, "WTF? You spent a lot of money for something that you really don't know. How could you appreciate it if you have no idea on what it has?". Then they will answer, "I don't care. I just like the phone. If I can send text messages and call, then I'm good. Plus few games of course." Other manufacturers should be aware of this.

36. obnoxious9162775

Posts: 32; Member since: Apr 25, 2011

These people are sheep, they see their friends with a crapple brand product and have to have it. I will admit that the IOS is by far the more solid OS and extremely easy to use. I work in AT&T sales and when a customer wants a high quality phone with very little difficulty to operate, i recommend Blackberry or Iphone. But for a customeer looking for features, personalization, more free apps etc, then I recommend Android. Also, whats so good about Android is variety. You have tons of phone makers and they all have the same OS, this means choices. So all I am saying is that people get carpple products for the wrong reasons, most of the time anyways.

38. Eingild

Posts: 203; Member since: Apr 19, 2011

Very well said dude. My friends bought iPhone for one same reason. "It's cool to have an iPhone" and they don't give a sh"t on what the phone is capable of. Maybe this is the same reason of iPhone's blooming sales around the globe. Most people simply don't care of tech specs. They just want to be cool and it's hurting other manufacturers' market.

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