Today is a big day for Apple: the company unveiled two new iPhones, the iPhone 6
and iPhone 6 Plus
, and in addition to that it took the wraps off a brand new category of devices, the Apple Watch
In this new era for Apple, the company has already seen increased pressure from competitors that have been trying to predict its moves and deliver similar products earlier, but Apple is as confident as ever in its own advantages. And for a good reason - Apple is the world's highest valued company in terms of market cap, and it's raking in billions in net profit every quarter.
To infect Apple employees with his enthusiasm about the future, chief executive Tim Cook has sent out a memo to the whole team over at Apple, and here's what it reads:
It’s an incredible day for Apple.
We’ve just wrapped up an exciting event at the Flint Center here in Cupertino, where we announced two extraordinary new iPhones — iPhone 6 and iPhone 6 Plus — which are the biggest advancements in iPhone history. Our customers won’t believe the amazing performance from our new A8 chip and the stunning 4.7-inch and 5.5-inch Retina HD displays. These are the thinnest iPhones ever, delivering those bigger displays in a dramatic new design.
We also introduced Apple Pay, a whole new category of service that makes paying at the cashier or online easier, more secure and more private. It’s another example of how hard we work to solve complex problems and make them simple for our users.
And of course, we unveiled our most personal device ever with Apple Watch. This is a product which will change what people expect from wearable technology. Apple Watch lets you connect and communicate in a more intimate way, featuring a revolutionary user interface for an exquisitely crafted product that people will love to wear. It also includes comprehensive health and fitness apps that can help people lead healthier lives. You’re going to hear a lot more about Apple Watch and what it can do in the months to come.
A day like today reminds us what sets Apple apart from any other company on earth. We bring together the best hardware, software and services to create a seamless and intuitive user experience. Our products enrich people’s lives, which is something rare and special.
Congratulations to all of you who worked so hard to deliver these amazing innovations for our customers. I hope you are as excited as I am about this new chapter in Apple’s story.