The one true reason for the gold iPhone color option? Conquering China, Apple CEO Tim Cook says


Apart from the classic white and dark color options, 2013's iPhone 5s introduced a new color combination - the gold one - and seemingly restarted the trend of "painting" smartphones and mobile gadgets in this undoubtedly noble hue. It has been often speculated as of why Cupertino decided to break free from the black-white tradition and spice things up a bit, but the real reason has eluded us. Until now, that is.

Apple's CEO, Tim Cook himself, recently spoke in front of the China-based variation of Bloomberg Businessweek, revealing that the real reason of the introduction of the gold iPhone color option that's been rocking it up since 2013 is the popularity of this exact color in Eastern Asia and China in particular. These are currently among the largest markets for iPhones, only overshadowed by the US one.

Of course, the increase in display size that can be observed with the iPhone 6 and iPhone 6 Plus is also a sound reason for the increased popularity of Apple's phones on the Chinese smartphone market.

China alone accounts for 29% of Cupertino's revenue for the first quarter of the year, which is needless to say making it a pretty important market for Apple. What's more, the larger of the current batch, the iPhone 6 Plus, is obviously also quite popular locally.


source: Bloomberg

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7 Comments

3. iusshpandeh

Posts: 250; Member since: Jul 23, 2014

Black iPhone 5 and Space Grey iPhone 5s is the sexiest phone ever, next to Nokia N9!

4. Simona unregistered

Jeeezuus and AGAIN that iphone... Parena ,should I call emergency for u there ?

5. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Nah they just shouldn't post news about the no1 tech company on the planet that has all the hype but they should instead talk when a HTC CEO has a cold cause the 3% of world population are gonna hit PA with views and clicks..

6. darkkjedii

Posts: 31054; Member since: Feb 05, 2011

Well, it makes sense. I don't have an issue with making a color that people really want, and they're going to buy. It's really smart business.

9. gaming64 unregistered

Apple is a clever marketing expert. That's why they sell so much.

8. gaming64 unregistered

Apple is like the market's number 1 Nazi! O.o

19. TerryTerius unregistered

Honestly, I'm glad they did. Because without the gold iPhone, Samsung may have never made the platinum gold s6 edge I bought.... Which for me is one of the most striking colors I've ever seen on a phone, second only to the emerald edge. It actually shifts between a satiny platinum finish to a light golden hue depending on the lighting and looks more like a piece of jewelry than a phone. I honestly catch myself staring at it every now and then. For somebody like me who is as invested in aesthetics as functionality, that's the highest compliment I can give. But Samsung likely would have never applied such a color to the S6 had it not been for Apple doing it first. Credit where it is due.

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