The Google Play Store now allows for even longer app titles

Don't you just love it when app developers add descriptions right inside the title of their apps on the Play Store? "Google Chrome: Fast & Secure," "Tinder - Match. Chat. Meet. Modern Dating.," "The Fast and the Furious: Tokyo Drift."

Even if you don't, Google apparently does (see: the Chrome example), and has recently significantly expanded developers' ability to abuse the the feature. Or in other words, while up until now developers could put titles with a length of 30 characters maximum, that limit has now been expanded to 50 characters instead. The news apparently comes from a recent Google newsletter sent out to Play Store developers.

But the change itself has apparently taken place back in mid-June, as proven by the Google-owned navigation app Waze's June 14th name change to a title exactly 50 characters long. Or Tinder's switch between just its name and the 43-character monstrosity mentioned above.

Next step: making those same titles actually fit inside the Play Store search results grid.


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