Survey finds 42% of UK iPhone owners continue using their phones even if they have broken displays

Survey finds 42% of UK iPhone owners continue using their phones even if they have broken displays
There’s nothing like buying a brand spanking new iPhone for the first time, as you gaze upon the magnificent aura surrounding the smartphone – it’s as they say, magical! On the other end of the spectrum, others know what it’s like to have those feelings tarnished, like when you accidentally drop the phone and crack its display. So what do you do then? Well, some people can afford to get it fixed, or even replaced, but for some other people, they apparently live with it.

According to a survey conducted on 1,112 UK iPhone users by the site, it appears as though there are a lot of UK iPhone owners who don’t mind using their once snazzy looking iPhones – even if they’re broken in some way. As we said, not everyone can afford to get the smartphone back into tip-top shape, and for them, they can simply overlook the fact that it’s broken in some manner.

Interestingly, the survey find that 42% of UK iPhone users continue to use their iPhone even with though it has a broken display of some kind. Even more surprising is the fact that over half of them damaged their iPhone screen at some point in time. Here’s the lowdown on the survey:

  • 57% had broken their iPhone screen at some point in time
  • 27% of those had broken the screen within the first month
  • 50%+ broke their iPhone within the first three months
  • 51% said their iPhone worked fine even with the broken screen
  • 42% continue to use their iPhone even with the broken screen
  • 32% didn’t want to claim insurance for the damage
  • 41% said they did nothing to protect their iPhone like buying a case or screen protector

Well, it’s not that uncommon to find someone on the street sporting and even using a cracked iPhone of some sort. As they say, if it works, then it works – so no need to do anything else to it. Still, you might want to think about putting the phone against your face while talking on the phone.

via PCAdvisor & Berry Review



1. bigboy029

Posts: 74; Member since: Jan 03, 2011

I did this for a while. Honestly its just kind of ugly but it works fine. I got sick of it though and brought my phone to an apple store, explained how the screen broke even with a thin case on my phone, and was given a new one for free. So that solves that problem. iPhones are not quite as durable as other phones, but I think that I like the look at feel of them better. A quality case usually solves the problem!!

9. Dmann

Posts: 165; Member since: Oct 17, 2011

So it's probably more important that you like the look and feel of your quality case...

13. bigboy029

Posts: 74; Member since: Jan 03, 2011

Well the front of the iphone looks the same and there are some great cases that dont make the phone look stupid or too bulky. Bottom line is that cases are a good idea. I would get one no matter what phone I have. Thats just me though.

2. ZEUS.the.thunder.god unregistered

its not just UK, i guess they are same everywhere.

19. ningaman999

Posts: 13; Member since: Dec 27, 2011

And for some reason Apple continues to make fragile smartphones and tablets made out of glass that breaks way too easily, and honestly cases and screen protectors remove some of the beauty of phones.For instance:

3. nightmare

Posts: 29; Member since: Nov 25, 2011

this further proves the concept of apple sheep.they wil stil buy the next iphone even if its all glass made lyk the current.what does it take to teach sheep a simple lesson.well sheep will always be sheep

8. ZEUS.the.thunder.god unregistered

well said.

12. christianqwerty

Posts: 467; Member since: May 05, 2011

I think it looks really good with the glass all around, it adds weight, and makes the phone feel/look premium, rather than plastic backs that fall off when the hinges break.

14. bigboy029

Posts: 74; Member since: Jan 03, 2011

Thank you!!

4. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

i have a deep scratch after it scraped off a rock , well works fine

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

cracked iphones are more common than iphones in good shape from everything i can tell. almost all of my iphone toting friends have a currently cracked or previously cracked iphone. thought it was bad luck until its been put into numbers. you can say quality all u want.. but glass is cheap.. and its fragile. the metal outside only compounds the issue by being so dentable which puts more pressure on the glass screens, and the fact that vibration just rips through that thing on impact because its glass and metal just makes it worse. If your going to get an iphone, get a darn case (and thats true for every phone, just more so on an iphone).

11. biophone

Posts: 1994; Member since: Jun 15, 2011

Every single member of my family has an iphone. None of them are broken. All of them have cases. Easy fix. (im agreeing with you btw)Not to mention all of y friends have iphones expect 1 with a droid (that he hates because it keeps breaking been repleaced 3 times and wants an iphone bad) arent broken.

6. Whateverman

Posts: 3295; Member since: May 17, 2009

So, over half the iPhones in the UK have broken screens, yet it still gets high marks for its premium materials and build quality? Am I the only one who sees a glass phone getting high marks for buil quality as a contradiction? The owners have to take blame as well of course. Buying a case for a glass phone should be a no brainier. But if the phone's looks are what attracts a lot of people, why would those people want to cover it with a big bulky case? IDK, it just seems the cons really outweigh the pros when it comes to the ip4 and ip4S, but to each his or her own. And I'm only talking about the materials here. I'm not talking about Apple or iOS. This would be just as perplexing if it were an Android device.

7. andro.

Posts: 1999; Member since: Sep 16, 2011

Just shows you how brittle the iPhone is and how apple makes ridiculous claims of the glass being xx times stronger than plastic,then charges the poor susceptible ifans who fall for it excess amounts to have the 'privilege' of having an iphone made of breakable glass. All the money paid for this privilege is then wasted as most will have to cover 80% of the phone in a case anyhow for any sort of safe protection. Still its a great time for sales staff selling them to be able to sell insurance with each iphone sale!! It would be great to see a investigation in what annual quantity of iphone sales figures are actually replacement purchases were people have dropped and broken their iphones and bought new ones as replacements.


Posts: 2315; Member since: Jul 30, 2011

This is absolutely true!! I see these sheep on the subway (metro, if you're in Europe) all the time. Since their precious Apple Care has either expired or simply doesn't cover the screen damage they just continue using their CRACKED phone since, in most cases, they can not afford to buy a new one.

15. ReturningToNokia

Posts: 130; Member since: Jul 09, 2011

Look, the iPhone, namely the iP4/4s is not some cheap, plastic, zero dollar phone! Of course if someone paid hundreds of dollars, or if it cost hundreds of dollars to replace or repair(unlike other brands), I'd keep using the device as well, especially if it still works. Not sure if a case actually protects the screen from being cracked or scratched, but it is good idea to have one.

16. scvzw2

Posts: 32; Member since: Jun 20, 2010

They should've kept the stainless steel of the previous gens :( eventhough it scratched easy.

17. mcky009

Posts: 2; Member since: Jan 17, 2012

Maybe its just me or theres something wrong with Apple and the people that buy the iphone, but i have to let both parties know about a product called "gorilla glass". Its way stronger than normal glass hence provides way more protection and durability and i don't think it would cost too much for Apple to have incorporated it when designing the 4s if not the iphone 4. Other manufacturers do incorporate it into there products so why can't Apple. Its not as if its experimental. And to make matters worse buyers of the iphone a lot of the time don't seem to want to buy a case even though there are a lot of really nice ones in stores and on the internet. Then this comes to mind. Why aren't these people that are lining up every year to buy the iphone thinking along these lines. Look if ur going to put out a phone made of glass or lets put it better that "incorporates" glass then that glass has to be better to a great extent than glass and not just better than plastic.

18. trollface

Posts: 10; Member since: Jan 17, 2012

this really makes me want a iphone - yeah right one of the many reasons i wont buy a iphone cos when i get a phone i want one that fells like it can take a few good drops down a lift shaft before breaking

20. mctcm

Posts: 204; Member since: Oct 19, 2011

iphone users use broken phones because they are f**king poor and overextended themselves on an overpriced piece of electronics well done, 99%!

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