Survey reveals why smartphone users switch platforms

Survey reveals why smartphone users switch platforms
In the musical West Side Story, the street gang called the Jets sing, "When your a Jet you're a Jet all the way, from your first cigarette to your last dying day." And while that type of loyalty still is par for the course among a majority of U.S. smartphone users, a recent survey of 2,500 consumers in the states by PCMag reveals that pricing and user experience are major reasons why those smartphone users who move from one platform to another do so.

18% of survey respondents switched from Android to iOS and 11% left iOS for Android. That means that 71% have stayed loyal to one OS, which could mean that smartphone users are creatures of habit, or worried about having to learn the intricacies of a new platform.

47% of those who flipped from Android to iOS said that the grass was greener on the other side; in other words, they left for a better user experience. 30% of those who left iOS for Android said that Google's open source operating system gave them a better user experience. On the other hand, when it came to pricing, 29% switched to Android from iOS while only 11% went the other way. Really, no surprise there.

When it comes to features, it was roughly a draw. 24% of those who moved from iOS to Android, and 25% of those who went the other way, switched because of the camera, and/or the design of the handset they ended up with. Oddly, 1% of those who switched to Android left iOS for faster software updates! 6% of those who left iOS for Apple did so to have more apps to chose from, while 4% of those went from Android to iOS said that they did so for the same reason.

In case you were curious, 54% of survey participants own an iPhone and half as many (27%) are sporting a Samsung branded Android handset.

You can check out the results of the survey by viewing the image at the top of this article.

source: PCMag

FEATURED VIDEO

87 Comments

106. path45th

Posts: 407; Member since: Sep 11, 2016

I have never switched from the iPhone but I had owned a few Android phones. I never really like Android. It always remind me those cheap, gimmicky electronic watches from the 80's that were able to do all sorts of useless things.

104. domfonusr

Posts: 1106; Member since: Jan 17, 2014

This survey certainly tells the tale of why Android and iOS have the market-share, pricing, and profit margins that they do, whatever side you are on in the issue.

79. Blazers

Posts: 794; Member since: Dec 05, 2011

If Apple's OS wasn't so locked down, I would switch in a heartbeat. I don't want to have to jailbreak to get the features I want. So until then, I will make do with Android.

63. sissy246

Posts: 7129; Member since: Mar 04, 2015

I don't care who gets the higher percentages these surveys are stupid. 2,500 people is not the whole country. If they picked people from a area that iPhone is more popular then of course it's going to do better, if they are in a area Android is more popular they would have been higher. I know 4 people now that has gone from IOS to Android and one that has gone from Android to IOS. The 4 went to Android because they felt it offered more and the 1 went to iOS because he had a iPad so when he was ready for a upgrade figured he may as well go with a iPhoneX.

72. rouyal

Posts: 1603; Member since: Jan 05, 2018

Your 5 friends really disprove a survey of 2500 people. I’ll try to contact companies that do surveys and tell them they are wasting their time because sissy246 doesn’t like the results and his little slice of America represents all.

78. whatev

Posts: 2464; Member since: Oct 28, 2015

She would be ecstatic and orgasmic if the survey favored Samsung instead of apple, in that case the survey wouldn’t be stupid, we all know how predictable is sissy

62. Valdomero

Posts: 708; Member since: Nov 13, 2012

I switched from Android to iOS because my beloved Nexus 5X died on me :( I needed a phone asap. My GF has an iPhone 6s +, she told me to switch to see if I would like the phones, so I went to my local carrier and asked for the cheapest iPhone, so they gave me the 6 in 2017. I've had Symbian, several branded Android and Blackberry based phones over the years, this is my very first iPhone. Before iOS, I struggled with the security and regular updates on my branded Android phones, so I got 2 Nexus phones, the Nexus 4 and the 5x. They were perfect, the only bad thing is that they're not available in my country, and to get one of those here is paying 1.8x times their original value, also you don't get any support. Oh, and since the Nexus phones have different models per antenna coverage I can't get one from the US but from EU, which are way too expensive! So that's why I decided to keep my iPhone, sure I miss my GBA, NES and SNES emulators and my automatizations and my customizations from Android, but well, iOS has pretty good games that I could get at 0.99 cents so it's not that bad afterall. I will never go back to another branded Android phone (Samsung, LG, etc.) only Pixel phones if they magically start selling them in my country, so for the time being, I'll stick to iOS.

77. whatev

Posts: 2464; Member since: Oct 28, 2015

There are many emulators for iOS and you don’t even have to jailbreak, I’ve tried some of them but then I uninstall them since those games on mobile just don’t work, it’s so awkward to play on a touchscreen, also the best games come for iOS first and also they come optimized with the best graphics and frame rates compared to android, that’s another reason I love iOS

54. whatev

Posts: 2464; Member since: Oct 28, 2015

That 1% android users who switched from iOS for faster updates, they’re such trolls lmao, love their sense of humor

57. lyndon420

Posts: 6944; Member since: Jul 11, 2012

Maybe those 1% switched to a Nexus or Pixel? Seems to me that google and apple are both quick to provide updates for devices they have designed.

60. whatev

Posts: 2464; Member since: Oct 28, 2015

That wouldn’t make sense since the os in comparison is iOS which is the fastest to deliver updates, even though nexus or pixels get software updates faster than other android devices, that’s not as fast as what happens with iPhones

65. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Better to get stable updates than fast iOS11 updates and hotfixes. At least I prefer quality over quantity.

71. rouyal

Posts: 1603; Member since: Jan 05, 2018

Compared to waiting months for android to fix it, if at all?

75. japkoslav

Posts: 1553; Member since: Feb 19, 2017

To be honest I probably never so broken ROM for Android in a way I see every other iOS 11 update. You don't need to fix what is not broken.

76. whatev

Posts: 2464; Member since: Oct 28, 2015

We definitely have different standards for quality, I have used android as well as many other systems, and the reason why I chose iOS is because it offers the best quality overall which translates in the best user experience, I used to hate apple like many of you, but since I love technology there was a time I decided to try iOS devices which made me never look back, I won’t be treated like a second class citizen again, people just can’t or don’t want to understand that if you want quality you just have to pay for it, nothing is free

80. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Second class citizen? Sounds like you are describing my iPad Pro experience. Well not really, that is not second class, more like trird class.

81. whatev

Posts: 2464; Member since: Oct 28, 2015

Yeah, sure, like the experience on your android device is better, sureee...anyways, it’s tiring having a discussion with you, you act like only you are the beholder of the whole truth in life, it’s annoying to deal with people like you, you know that? I mean in general, not talking about tech now

93. japkoslav

Posts: 1553; Member since: Feb 19, 2017

You can twist it all you can, but that is my experience. iOS 11 is not a stable experience, far from it. Maybe it's good enough for, but I probably have higher standards.

98. whatev

Posts: 2464; Member since: Oct 28, 2015

If you have higher standards then don’t come comparing iOS to android and then saying that you don’t care about updates, cause that’s a extremely ridiculous reach, so sick of you man, you’re always right in your mind and try to force the same into others minds, so annoying

102. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Glad to hear it! :-D

105. whatev

Posts: 2464; Member since: Oct 28, 2015

I’m glad to know that many others can’t stand your narcissistic personality either :-D

38. shiv179

Posts: 205; Member since: Aug 08, 2012

So according to this survey, software updates don't really matter that much to consumers? Hmmm....

49. cocoy

Posts: 467; Member since: Oct 30, 2015

That's because 54% are iOS users and we know for a fact that apple is rolling out unstable updates making it buggy thus requires a lot of successive update to fix the previous update which makes it very annoying. If you've used/using iPhone you will understand.

64. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Sadly I have to agree 100% iOS11 and Win10 crushed every ilusion of beta testing I had left.

69. rouyal

Posts: 1603; Member since: Jan 05, 2018

I’m using iOS and never experienced a problem with any update.

74. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Guess what? There are people that never saw a BSOD. Does it mean it does not exist?

24. japkoslav

Posts: 1553; Member since: Feb 19, 2017

I didn't switch, I own both platforms. Software wise I really like Android, hardware wise I prefer Android phones. iPad Pro is not bad as a tablet - not really great either. Apple stylus is just dumb - such a bad design, such a bad ergonomics ... I really hope they: a) licence Wacom/N-Trig for next gen. b) copy Wacom/N-Trig ideas That be great. My dream device would be the iPad Pro build quality, real stereo speakers, 16:10, Amoled, Wacom pen, DeX, mouse support, iOS/Android, headphone jack and a proper Bluetooth audio codec support, multiuser support, unrestricted gamepad support, extendable storage. Make it so ... and I buy at least two or four :-D

31. Vokilam

Posts: 1492; Member since: Mar 15, 2018

I had three samsung notes - and I dont have an iPad Pro right now, but drawing with apple pencil is so much better than any stylus - the design is perfect, weight is perfect, battery lasts a long long time, and the tip, pressure points, angles - ohh! Sorry you find ipad to be "not really great either", I dont know any tablet that's even close to ipad in versatility and app availablity and quality. Your want/needs describe an android tablet - why the hell did you buy an ipad? I have my doubts.

46. midan

Posts: 3273; Member since: Oct 09, 2017

exactly, Apple pencil is great for drawing, closest experience which i have had compared to drawing with real pen This guy is clearly wrong audience for the product.

61. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Why did I bought iPad Pro? Why not? I have 4 tablets. Many people use more than one device. Apple stylus is heavy, it has zero... how do you call it... place to rest your fingers, you have to charge it, it has pathetic idle battery life etc. Try some proper wacom. PROPER WACOM (I find it better to repeat this one). I know I am worst nightmare of iOS/Android fans becase I do not limit myself to one device, to one experience.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless