Survey: More Android users switching to the Apple iPhone than vice versa

Survey: More Android users switching to the Apple iPhone than vice versa
According to a survey conducted by Consumer Intelligence Research Partners, 20% of Apple's customers over the last year came from an Android phone. At the same time, only 7% of Samsung's customers were switching from an iPhone. Meanwhile, from July 2012 to June 2013, 42% of Apple iPhone buyers were merely upgrading from another iPhone model. During the same time period, 43% of Samsung customers were coming from another Android phone, not necessarily a Samsung unit.

During that same 12 month period, more first time smartphone buyers switched from a featurephone to a Samsung branded handset (37%) than an Apple branded model (26%). Among smartphone users that switched brands, Apple took three times as many customers from Samsung (33%) than the latter took from Apple (11%). As it turned out, Samsung took most of its new customers from HTC, Nokia and Motorola. Apple took most of its new customers from BlackBerry.

Other demographics show that the average Apple iPhone user is wealthier and more educated than the average Samsung user. In a bit of a shocker, it turns out that iPhone owners tend to be younger than Samsung users. To get these figures, 500 smartphone buyers who had purchased a new phone in the previous 90 days, were surveyed every quarter from July 2012 to June 2013.

source: CNN



1. E.N.

Posts: 2610; Member since: Jan 25, 2009

Lol, very interesting. Can't wait to see the diehard Android/Samsung fans rationalize this one.

7. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, this is mainly Samsung vs iPhone. Also, small sample size. Also, people buying new phones in the past twelve months are upgrading from devices circa 2011 at the latest. We're just now getting to upgrade eligibility for Galaxy S2 owners.

29. Mxyzptlk unregistered

Making up excuses are we?

31. Sniggly

Posts: 7305; Member since: Dec 05, 2009

No need. At least not for this. However, a good excuse is always needed to justify giving you the time needed to type our this message. How is your bitterness level today, Mxy?

36. E.N.

Posts: 2610; Member since: Jan 25, 2009

Sorry dude, I respect most of your comments but I don't think that was a very good defense. What do Galaxy S2 owners have to do with anything? Soon iPhone 4S, HTC, and Motorola smartphone users will be able to upgrade as well. So what? If you're assuming that Galaxy SII smartphone users are more likely to purchase another Samsung device, you can say the same for iPhone 4S users, which by the way, there are more of. If anything, including smartphone buyers from early 2011 will shift this survey more in Apple's favor, especially with the release of the iPhone 5S + iOS 7

38. Sniggly

Posts: 7305; Member since: Dec 05, 2009

What I mean is that the state of Android devices two years ago isn't the state of Android devices now. In other words, I am never surprised when a customer decides to try an iPhone after using Android of two or three years ago. I merely don't want anyone using this survey to claim that iOS is better than Android, because people are switching based on their experiences with two and three year old software . I think the landscape will be different in another year or so when Galaxy S3 and other users with smartphones that started out running ICS come up for upgrade. In other words, given the parameters of the survey, I won't dispute the results. However, I will be the first to call bull on any crowing iPhone user who uses this survey to try to claim IOS is currently superior.

41. good2great

Posts: 1042; Member since: Feb 22, 2012

Snigg... i understand your point bro... This at no means is saying that the iPhone is better pound for pound. Its simply stating that the majority of regular consumers who haven't experienced an iPhone now have the ability to after using a 2 to 3 year old android device. This is still good news for apple. Hopefully they can build a lil steam with the release of these new products. Lord knows apple is heading in the wrong direction lately.

60. E.N.

Posts: 2610; Member since: Jan 25, 2009

Ok that makes sense. But if we were in 2009/2010 and comparing 2009 iOS (or iPhone OS) vs Android, I think I'd agree more with you but Android 2010 forward was not slacking and many would say that iOS at that point started feeling stale and out of date. But anyway, I already call BS on any claim of a superior OS. If these surveys and marketshare reports actually reflected the superior OS/company (as opposed to the most popular), then Touchwiz should have long been extinct. But then again that's just my opinion.

117. R4d0Mas

Posts: 1; Member since: Oct 15, 2013

Well if the superior argument is who has the most buyers then hands down android you have that. But according to a recent survey 90% of apple users are going to upgrade to another iPhone, and 76% of android users will upgrade to another android. On top of that 18% of those switching from android are going to iPhone. Which is not saying much, but the prediction is that by 2015 iPhone will have the majority.

84. Mxyzptlk unregistered

You throw a temper tantrum every time I diss Motorola and you're asking about my bitterness level? Sounds like the pot calling the kettle black. You don't want to admit to the obvious here.

88. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You diss Motorola constantly about issues that are over a year old (or older). And calling my rebuttals "temper tantrums" is a mighty stretch. And what would be the obvious, O condescending dumbass?

111. Mxyzptlk unregistered

There goes that temper. So I'm a condescending dumbass now? I say what's true about Motorola.

72. ardent1

Posts: 2000; Member since: Apr 16, 2011

"small sample size" Oh please! Sniggly, tell us the truth -- did you ever satisfactorily completed a statistics course in college or graduate school. Do you not understand the Law of Large Numbers, Ordinary Least Squares technique, etc that forms empirical analysis such as statistical inference. Every major android OEM was introducing various NEW and BETTER devices during this time period (note that Apple was using a new device a year approach) -- that means BOTH Samsung and NON-Samsung android OEMs were giving better, updated products as part of the upgrade cycle (again, Apple users had to wait 1-year for the new device)!!!! Despite Apple having out-dated spec's (aka older devices), smaller battery, smaller displays and horrible mobile OS, Apple still managed to STEAL android customers when the best effen android handsets were being released on a non-stop basis. Sniggly, if you want my advice, stop drinking the kool-aid.

82. Sniggly

Posts: 7305; Member since: Dec 05, 2009

What kool-aid am I drinking? Funnily enough, a customer came in who proved my point exactly after I posted my last comment. She had a Sprint GS2 which wasn't nearly as user friendly as modern Android phones, had horrible battery life and glitches out the ass. She wants an iPhone as a result. Those "newer and better" devices were indeed newer and better than the previous generation, but 2011 was still a year of Gingerbread devices and below, which all pale in comparison to even the free phones that are out now. Anyway, as stated before, my point is that I can easily see a lot of disenchanted former Android owners jumping for iOS because they got phones which either started out awful or didn't age nearly as well as modern Android devices will. The other side of my argument is not to use this survey as "proof" that current Android handsets aren't as good as current iPhones. But as I learned time and time again with the articles on Motorola's newer phones, you can throw out reasonable points with factual backing until you're blue in the face, and bleating idiots will ignore those points and keep saying what they want to say.

85. Mxyzptlk unregistered

You sound like a broken record. One random case doesn't make a claim valid.

93. Taters

Posts: 6474; Member since: Jan 28, 2013

It looks like you never taken a statistics course in your life actually. If you did then you would see that my post down below pretty much nullifies this survey and any other Apple fans excuse. It isn't rationalizing either, it is called logic. The more devices you have out there, and Android has tons, the higher the chance of them leaving for another OS. And Android has a lot of people using Samsung Galaxy Gio's, Exhibits, Aces, Ace 2's etc. Considering all the statistical variables, Apple should have way more cooked stats than that. Just the fact that they don't shows how sad it has gotten for Apple. You only have one brand and about 6 phones to defect to for IOS. For Android you can defect to Samsung, LG, HTC, Sony, and a trillion other phones and Apple still barely beat Samsung. That is actually quite pathetic numbers for Apple considering.

100. E.N.

Posts: 2610; Member since: Jan 25, 2009

Taters, you haven't explained how ardent1's statistics reasoning is incorrect. And your reasoning seems a little twisted. Why are these stats disappointing for Apple? Just because there are many Android companies shouldn't make them more likely to switch to iOS. In fact, having a previous Android device (regardless of which specific manufacturer), should make these participants more likely to pick up a Samsung phone as opposed to a non-Android device. Your rationalization sucks....

106. Taters

Posts: 6474; Member since: Jan 28, 2013

LOL Do I really need to explain it to you? It's not rationalization, it is math. First, we are not even discussing numbers regarding how many Android owners go to another Android phone, that is not the topic or the survey. But to answer your question. The answer is yes, Android to Android is probably higher than Android to IOS. The only two variables we are discussing are Android owners defecting to IOS vs IOS owners defecting to Android. It is simple math and probability. If you had an Android phone, which A LOT of people have had, and you want to try something new, it is Blackberry, IOS, or Windows Phone. Most likely IOS. If you had an iphone and wanted to try something new, it is BlackBerry, Windows Phone, or Android. Most likely Android. In the former, EVERYBODY that switches to IOS, Apple gets a vote and 20% for every single person that switches to IOS from Android is quite low. I mean, they get every single vote. In the latter, NOT EVERYBODY that switches from IOS to Android goes to Samsung. It could be a vote for HTC, it could be a vote for Sony, it could be a vote huawei, it could be a vote for LG, it could be a vote for Acer etc. Just the fact that Samsung got 7%, nearly half of Apple's 20% is impressive. And it doesn't take a genius to see how skewed this survey is. As for you saying just because there are more Android handsets in the wild it doesn't make it more likely for them to switch to IOS? Are you really that stupid? That is common sense and something you learn in preschool. Which race is most likely to kill you? The race that is 80% of the population or the race that is 20% of the population? Please don't say 20%. hahaa Which operating system will have more people defecting to another operating system? The operating system with 1.5 million activations per day or the operating system that doesn't have anything close to that? haha it's simple math. Say there are 100 million Android phones in the wild and only 30 million iphones in the wild. If 3% of the Android users defect to IOS that would be 3 million. If 3% of the iphone users defect to Android that would only be 900k. So 3 million vs 900k. You tell me who has the advantage in a retarded survey like this? As you can see, Apple's 20% all to themselves is actually quite a joke compared to Samsung's 7% that they had to share with about 10 other Android manufacturers. In fact, pooled together the people defecting from IOS to Android is probably higher than 20%. Which is even more sad considering there is a lot more opportunity for Android users to defect compared to vice versa. 1.5 million opportunities a day have a chance of defecting to IOS someday and they still only managed 20%. Sad.

96. Googler

Posts: 813; Member since: Jun 10, 2013

Actually, if you had as much college training as you always allude to, you'd know this is more about demographics than statistics. Case in point: "Methodology: Four quarterly surveys of U.S. smartphone buyers from July 2012 to June 2013." Do this same survey in Europe and you'll get completely different results, regardless of how you dissect it statistically. It's common knowledge the iPhone's biggest sales are in the US but poor in the rest of the world.


Posts: 456; Member since: Nov 19, 2011

500 polled is the rationalization. Or put it this way, I just asked 5 friends who have iPhones and 3 were getting a Android next, that is a 60% iPhone to Android conversion rate! :/ to polls


Posts: 456; Member since: Nov 19, 2011

... and even worse are polls designed to make Apple not look they are a sinking ship. Think about it, the only ones making up this sensational Apple articles and polls and look at us, we still 'got it' are apple media iFans scared that there precious little apple company might be headed for a similar fate that Microsoft has felt when Gates left. Jobs did matter, Cook is no Jobs. Oh really he is, so so Steve wasn't something extra special? He was and Cook and Balmer aren't... Sorry, Gates and Jobs are not replaceable by the next best guys, those guys are legends, geniuses and one-of-a-kinders, they simply cannot be replaced. Apple will share a similar fate to MS, that fate is mediocrity.

14. quadrazeus

Posts: 359; Member since: May 03, 2013

Cry, fandroid. CRY! xD


Posts: 456; Member since: Nov 19, 2011

how am i crying lol, i am making fun of all the sad apple zealots that need to try and prove (at every turn) why their platform isn't a sinking ship, Jobs died, the truth will reveal itself (it has already started, AppleLife without Jobs will not be smooth sailing, again just ask Microsoft about life without Gates). And really, where do you see fandroids saying "we are the best" we rule all" No, they don't, we don't, we don't care. You care, you, apple followers, you!. You guys are why many hate apple. Apple doesn't suck, their fans do

107. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Nope! Android is just a device I use. Apple user let their phone define their life define who they are and iPhone is such a pathetic phone some more, only comparable to low end phone. Lol.... I tried to cry believe me.. lol....

86. -box-

Posts: 3991; Member since: Jan 04, 2012

A lot of them are either sh33ple trying to rationalize their dedication to a dying brand or investors trying to get that $700 stock price back.

28. E.N.

Posts: 2610; Member since: Jan 25, 2009

I believe this is actually the official methodology: "Four quarterly surveys of smartphone buyers from July 2012 to June 2013. EACH survey consisted of 500 subjects who purchased a mobile phone in the preceding 90 days." - This would mean that there were a total of 2000 participants. I don't really take seriously surveys or analyst predictions (I find them more amusing), but in terms of finding the correct sample size, whether its 500 or 2000, I'm sure these trained statisticians know what they're doing. Finding the a proper and random sample size is probably the most fundamental step in statistics.

44. good2great

Posts: 1042; Member since: Feb 22, 2012

Sad day for the appleDOESNT guy... you should post your overhyped video of Steve Jobs and the fall of apple.


Posts: 456; Member since: Nov 19, 2011

love all the personal attacks today. What exactly have i said to piss you zeolots off lol... I usually chime in when the articles are blatantly apple BiOSed. They piss me off. Cause you guys are such crazy iFollowers about Apple and what they offer. Newsflash, they offer the iPhone, nice product, was best in class, now, meh, good but oh so nothing special... oh and iPad? a big iPhone without the phone and a iPod, small version of the iPad.. then there is the upscale macs, which have such a small market share, you can't even see it in this sentence. Look, Apple makes decent products, it's you crazy followers that truly piss many of us off. I don't talk up Android, I simply don't care. I like it, I may own a windows phone someday. Hell I'd own a mini if it wasn't so over priced with that pathetic 1024 rez display. It's you iFollowers in the comments and the article writers.. Truly pathetic the way you need to pat yourselves on your backs constantly all while the ship is sinking and the Android fans took all the lifeboats...

75. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It's funny how you and others liked to use the American Consumer Studies Index award for Samsung to crow (Sample size, 250), but hate this study, which uses twice the respondents. Hypocritical, much?

13. Googler

Posts: 813; Member since: Jun 10, 2013

Android has around 80% world market share, only makes sense it would slightly favor more going in one direction than another.

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