Super Mario Run is no longer the highest grossing app anywhere

Super Mario Run is no longer the highest grossing app anywhere
Does Super Mario Run have legs? The game, which launched in the iOS App Store on December 15th, quickly became the highest grossing iOS app in the U.S. just hours after launching. That was repeated in several countries around the world. But now it appears that excitement over the title is fading. On December 24th and 25, the game was no longer the top grossing app in any country.

Part of the reason why the popularity of the game is dropping appears to be related to the pricing of it. Super Mario Run is free to download, and while some of the game play costs nothing, you will have to pay $9.99 to access all of the levels in the game. The fact that the game is free allows it to remain on top of the free apps chart in 68 countries; but that is still down from the peak of 138 countries where it was the top free downloaded app nearly two weeks ago.

There is no question that pricing of the app is playing an important role in its performance. Some believe that Super Mario Run would do better if the price were lowered. According to Apptopia, only 1% to 2% of those who download the game are willing to pay up for all of the its levels. Apptopia's analysis shows that if the price were to drop to $2 from the current $9.99, the conversion rate would rise to 10%.

To show you what the difference would mean to Nintendo in terms of revenue, keeping the price of Super Mario Run at $9.99 would lead to $30 million in revenue this month for the game. Dropping the price to $2 would actually raise the total revenue this month to $50 million. Still, we don't believe that Nintendo is going to be persuaded by this argument to drop the price.

We should point out that Super Mario Run remains an exclusive iOS app for the moment.


source: Bloomberg

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11 Comments

1. yUlek

Posts: 57; Member since: May 14, 2014

Great news Phonearena

2. hbanh

Posts: 4; Member since: Jun 03, 2015

I wouldn't mind paying $9.99 if Nintendo would add more stages in the future. $9.99 for 24 stages seen overpriced.

3. SYSTEM_LORD

Posts: 1168; Member since: Oct 05, 2015

Dropping the price would benefit them. It would generate better reviews and more revenue, and lifetime updates should be a given considering that it's a paid app

12. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Well in fairness, Super Mario Land for the Game-boy was like $30 and it has 16 levels total I believe. 4 world, with 4 levels each. I jut think 9.99 is to high to be forced to scroll right and not be able to go back. Its a running game. Running games should be free...period. I would rather the extra boards be ad supported. or you only get 3 lives. Run out of lives game over and you have to wait 3 hours for your lives to fill again.

15. hbanh

Posts: 4; Member since: Jun 03, 2015

True, but those Game Boy days were long gone, back then game developers can get away with so much as our standard is much lower. These day $9.99 for a game that can easily finish in one sitting is no longer acceptable.

4. cmdacos

Posts: 4201; Member since: Nov 01, 2016

Guess who's coming to Android early to try and bump up the revenue before it does completely, lol.

5. cmdacos

Posts: 4201; Member since: Nov 01, 2016

*dies

6. Tizo101

Posts: 540; Member since: Jun 05, 2015

138 countries out of 200+ countries and only 40 million download but again only a slight fraction payed for it... out of 7.4 billion people in the world I think this game is a failure, good to know that I'm not the only one who doesn't have time for games (especially on phones).

11. JMartin22

Posts: 2370; Member since: Apr 30, 2013

You guys don't want to pay a one-time fee of $9.99, but rather play some trashy free to play game that locks out game play content behind expensive virtual currency RNG walls, where you're paying hundreds or thousands of dollars long term to tap into the potential to? What is it with consumer patterns and mobile gaming lol.

13. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I've never spent $100 on any mobile game. I too prefer to pay outright and not have ads. But the game needs to be worth it. Final Fantasy is worth the $15 I paid for it. This Mario game is worth 4.99 tops.

14. JMartin22

Posts: 2370; Member since: Apr 30, 2013

The point is, developers design the rng to cost thousands of dollars in pulls/spins, as it works like gacha. It's not fun playing down a watered imitation of a game, where you can't progress and get stronger without having to throw copious amounts of money into it, costing well more than a PS4 title game

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