Strategy Analytics forecasts Apple Watch sales of 15 million for 2015

Strategy Analytics forecasts Apple Watch sales of 15 million for 2015
“Apple will quickly become the world’s number one smartwatch vendor with 55% global market share this year.” (emphasis added) That quote just about sums it all up for Apple.

Based on research through a variety of data points, Strategy Analytics forecasts that Apple will ship 15 million Apple Watches globally this year. Coupling that data with expected growth of other platforms, which is also going to explode, it basically means Apple will grab the majority of the market instantly.

“Apple’s famous brand, loyal fan base, deep retail presence and extensive apps ecosystem will ensure healthy uptake for its watch.” The fact that the Apple Watch is arguably not as attractive as other fine wearables on the market is apparently a non-issue. However, issues such as price, battery life, and fashion may ultimately play a role in how Apple holds on to such a commanding share of the market with its second generation watch.

If the forecast from Strategy Analytics is even close to being accurate, then the Apple Watch may prove to be in short supply. Reports from last month appeared that Apple was preparing to have roughly 6 million units made for the first calendar quarter of sales. That should be enough for Apple to build enough momentum (and watches) to sell another 10 million units through the rest of the year.

Strategy Analytics forecasts Apple Watch sales of 15 million for 2015

source: Strategy Analytics

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50 Comments

1. AnTuTu

Posts: 1580; Member since: Oct 14, 2012

I really doubt that.

8. vincelongman

Posts: 5579; Member since: Feb 10, 2013

I'd be very impressed if Apple (or anyone else) surpass 10 million sales Even surpassing 5 million would be impressive Smartwatch hardware and software isn't ready yet IMO

10. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

You also said the iPhone 6/6 plus would be a major fail, and tank in sales.

12. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

Do you really doubt it, or are you simply posting outta apple hate.

18. j2001m

Posts: 3060; Member since: Apr 28, 2014

Problem is mate, they do not sell them direct in that number, only for 200$ on contacts, I like more info on how many buy an iphone sim free, I ordered my noted edge sim free £700, I never buy an iPhone at that price

41. AnTuTu

Posts: 1580; Member since: Oct 14, 2012

Hahahaha exactly mate. Not many ppl buy iPhones SIM free they only buy it on contracts where as I buy any phone SIM free.

45. Salazzi

Posts: 537; Member since: Feb 17, 2014

It doesn't matter. Apple still is paid the full price of the product. The ones who ARE short of change are the carriers who subsidized the cost with intentions of recuperating it over the contract term.

48. E.N.

Posts: 2610; Member since: Jan 25, 2009

You're right that many iPhones are sold on contract prices starting at $200, but you're completely ignoring that Android smartphones are sold with contract prices too. Android smartphones BY FAR have the best sales and deals (i.e. BOGO) going for them on contract. As contracts start disappearing, both iPhones and Android devices will take a hit. $800 for a 32GB S6 edge vs $850 for a 128GB iPhone 6, soon to be iPhone 6S. I'd easily go with the iPhone

52. AlikMalix unregistered

AnTuTu, I doubt that too, by the way, but I also doubted forecasted numbers for every phone, especially the 5C and that was the 3rd best selling smartphone in its time... I still doubt the 15Mil for iWatch, and I wasn't considering getting one, but now I learned that it will allow me to use Apple Pay with my iPhone 5S and for $350 it seems like a legit deal - given it will add so much more interactablity - as I dont carry my phone around the construction projects..

2. mitoita

Posts: 77; Member since: Apr 03, 2014

Think that apple sold more phones in q4 2014 with 4 models than samsung with over 30 models..... Its realist that 15.000.000 apple watch

6. Nathillien unregistered

What does the number of models have to do with anything??? It's not like people will buy several models at a time. Number of models means only there a 30 or 4 options to choose one phone from - not that 30 models would sell 7 times better than 4 models.

36. reggiebaby319

Posts: 12; Member since: Mar 03, 2015

Shouldn't 30 diffrent models appeal to more people = more sells?

43. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

More models means broader appeal. At least it should mean that, but clearly Samsung has failed to get attention from the smaller markets they were targeting.

3. hound.master

Posts: 1044; Member since: Feb 27, 2015

Why should Apple sell more than other watches what is so special about these smart watches they aren't that useful if it's a matter of fashion a normal watch looks better.

7. vincelongman

Posts: 5579; Member since: Feb 10, 2013

The Apple Logo The other OEMs lack Apple's "brand power"

4. androiphone20

Posts: 1654; Member since: Jul 10, 2013

If I had to throw in my own numbers I would say this Watch is going to sell 17 million units. No, it does not have the best look out of all the watches out there but it has a distinct look that is unique to the Apple Watch. Also, it does seem like it has a look that'll grow on you once you own it.

5. Astoni

Posts: 649; Member since: Sep 28, 2013

I won't call it unique since the exact design was used for a digital watch some years back... with the spin crown and everything... But its going to sell i wont argue with that

9. drunkenjay

Posts: 1617; Member since: Feb 11, 2013

Well if people are going to fall for the 20 dollar casio watch trick with the logo at the back, what would stop them buying this.

11. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

I wonder if you'll ever come here to talk tech, or just bash Apple.

20. j2001m

Posts: 3060; Member since: Apr 28, 2014

Hi mate, the truth is they did all think the crap Casio watch was Apple and many of my friends did also think the the 5s had an hd screen because it recorded in hd, most iphone users buy them for the brand and looks ( but the watch is not that Good looking) only and becasue all there mates have one but I tell you now the edge is getting to them, they thinking there iphone are outdated when I show them my edge, they going to go mad for the s6 edge due to the looks

22. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

Who're you trying to convince us or yourself, and why are you answering for everyone else? You have an edge great, your friends think the iPhone looks outdated, super. The world is still spinning dude.

39. seven7dust unregistered

paying 900$ for a phone with no better function other than to show off , sorry not gonna work , and people say Apple is overpriced !!!

42. drunkenjay

Posts: 1617; Member since: Feb 11, 2013

lol same goes for you. you talk tech? make a real comment instead of praising or bashing and then we can talk like civilized people. im not bashing, im hating everything that is not worth my money. im not even buying an android watch nor looking forward to buying one. dont talk about chinese workers from foxconn nor talk about burning phones. but there is a reason why people hate apple and the fact that people will mindlessly wait in line or camp for 3 weeks for something or say something thats crap as good. i bought apple products and yet it doesnt stop me from saying things that i find is stupid. i dont say android is better than ios i say its personal preference. but i do say s**t against ios due to people like yourself, tim cook and ninety six. you guys are much worse than samsung fanboys.

44. drunkenjay

Posts: 1617; Member since: Feb 11, 2013

read the other comment i wrote below. i wrote i would wait for the second or third gen if the battery life is good and consider buying it. apple deserves hate for that 5 hour battery life.

14. CreeDiddy

Posts: 2099; Member since: Nov 04, 2011

My guess is that Apple are selling themselves short of inventory. Sport Edition may do 15 million alone this year. I believe they could potentially sell more than 25 million this year, but with supply being short they will have long wait times like the 6 Plus. My prediction for 2015: 15 million Sport Ed 8 million Apple Ed 2 million Gold Ed That sounds about right, however only if they have the Sport Ed inventory.

37. reggiebaby319

Posts: 12; Member since: Mar 03, 2015

Honestly I wouldn't be shocked if they did these

16. Scott93274

Posts: 6021; Member since: Aug 06, 2013

A smartphone is one thing, it has functionality that is not easily replaced by any one device. The smartwatch on the other hand is a supplemental device, and accessory to a $700+ device and without said device is function-less. The idea behind a piece of tech on your wrist that feeds you information throughout the day is a nice one, but for another few hundred dollars for an item that doesn't really provide the user with anything that the phone can't already do, I just find it difficult for me to believe all these estimates that the watch is going to sell millions and millions. And this isn't an attack on Apple, this goes for all brands of smartwatches, Apple watch, Android Wear, Pebble... There might be a market for the items, but it's far smaller than what the annalists predict. Hey, I might be wrong, but that's my perspective on the matter.

21. j2001m

Posts: 3060; Member since: Apr 28, 2014

If it does it will be a 1 time thing, they all then Work out it does nothing and it will not sell again, but $350 for just the very basic model cost way to much cash

23. Saioofi

Posts: 326; Member since: May 23, 2014

When Apple brings something new to the table, everybody goes insane. So yeah I guess it is gonna sell

24. dirtydirty00

Posts: 427; Member since: Jan 21, 2011

Ehhh. I haven't bought a smartwatch but I did buy a different smart wearable. I can't see them really taking off. Best case is people buy them first time and don't use them and then the category fades away. I kept going to my phone. Quite frankly, it was easier. When I used the peripheral I ended up just taking out my phone anyway to reply etc. Smart watches are a waste.

* Some comments have been hidden, because they don't meet the discussions rules.

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