Sprint's pop looking to nab exclusive mobile content with purchase of Dreamworks Animation?
DreamWorks Animation is the studio behind the Shrek and Madagascar movies. According to a source close to the negotiations, SoftBank would pay $3.4 billion for the animation studio, and sign its founder and CEO Jeffrey Katzenberg to a five year pact. DreamWorks Animation closed Friday at $22, and the bid is said to be valued at $32 a share.
SoftBank has some money to spend now that its $20 million investment in Chinese internet company Alibaba is worth $60 billion, following the latter's IPO. Son is looking beyond the silver screen and is more interested in that 5 inch screen in your hand. By obtaining exclusive content, the executive is hoping to persuade U.S. smartphone owners to choose Sprint.
source: HollywoodReporter, WSJ via Engadget