Sprint's pop looking to nab exclusive mobile content with purchase of Dreamworks Animation?

Sprint's pop looking to nab exclusive mobile content with purchase of Dreamworks Animation?
SoftBank, the Japanese telecommunications firm that owns Sprint, decided not to go after T-Mobile. But CEO Masayoshi Son hasn't given up on battling Verizon and AT&T in the U.S. wireless market. According to reports published on Sunday, SoftBank is interested in purchasing DreamWorks Animation. The idea is to build a stable of content that would be exclusive to Sprint customers. SoftBank has already purchased some video game producers.

DreamWorks Animation is the studio behind the Shrek and Madagascar movies. According to a source close to the negotiations, SoftBank would pay $3.4 billion for the animation studio, and sign its founder and CEO Jeffrey Katzenberg to a five year pact. DreamWorks Animation closed Friday at $22, and the bid is said to be valued at $32 a share.

SoftBank has some money to spend now that its $20 million investment in Chinese internet company Alibaba is worth $60 billion, following the latter's IPO. Son is looking beyond the silver screen and is more interested in that 5 inch screen in your hand. By obtaining exclusive content, the executive is hoping to persuade U.S. smartphone owners to choose Sprint. 

source: HollywoodReporter, WSJ via Engadget

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7 Comments

1. fzacek

Posts: 2486; Member since: Jan 26, 2014

Lol, this isn't going to get anyone to switch to Sprint. They should focus on improving their coverage and actual network instead of gimmicks like this...

2. Twisted247

Posts: 282; Member since: Oct 12, 2012

Agreed

3. Malefactor

Posts: 4; Member since: Mar 07, 2012

Whichever carrier (not Verizon) spends $30 Billion dollars improving their network has my business, hands down. Getting the official Shrek app on my phone, not so much.

4. seanwhat

Posts: 321; Member since: Jul 11, 2013

Get lost sprint. Trying to steal perfectly good animation from most of the general public. This is why people pirate.

5. FerneyZan

Posts: 114; Member since: Jul 21, 2010

Sprint has been extremely busy at work to make sure their coverage keeps getting better and better, not to mention that since they now have the lower frequencies like 800 mhz and others, their indoor penetration is also improving. The problem overall is that Sprint make themselves look bad for waaaay too long and even got rid of the plans that used to attract the most costumers.. Now Sprint is almost as expensive as ATT or Verizon, and coming out with these type of gimmicks isn't going to help them turn anything around any time soon. I have done my research between all the areas I spend the most time in, and I have noticed that NY, Chicago and South Cal have only got better and most of those areas are now under 4G LTE. So i'm seriously considering of switching back to Sprint and leaving ATT. But I'm doing it not because of the gimmicks, but because Sprint is covering some areas that matter to me, while ATT and Verizon are lacking..

6. MyJobSux

Posts: 106; Member since: Apr 01, 2012

Hope this falls through. I dont see why Sprint should have their fingers on Dreamworks.

7. FerneyZan

Posts: 114; Member since: Jul 21, 2010

Remember NASCAR? Is about bringing more visibility to their business.. No one really expected Sprint to be getting their hands on that one either..

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