Sprint unlimited data "may not be here to stay"
Unlimited data on Sprint may be over soon
In the last few quarters, Sprint has witness some marked improvement in a few areas, with improving quality of the network in a few places, outpacing T-Mobile for the third place, and aiming for the first two.In that transition, however, one of the key weapons of Sprint that it uses to lure in new subscribers is the promise for truly unlimited data. This signature feature of the Now Network, however, 'may not be here to stay', according to CEO Marcelo Claure.
As the network is improving, the carrier will have to introduce data tiers, similar to what we have on other carriers, in order to ensure fast speeds and avoid having certain users hogging the whole network.
Is this a good thing? It's a matter of priorities, and it seems that fast data and a good network trump the promise of unlimited with a so-so network, so that's one win for common sense, and - inevitably - the way forward for Sprint.
source: Re/code
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