Sprint throws a jab at T-Mo, AT&T and Verizon: no small print makes David Beckham choose Now Network


David Beckham is an icon in the soccer world, but his popularity transcends beyond just sports, as he's also a fashion icon. Now, he's looking for a phone and a plan, and he wants it simple, with no caveats.

That's the story of the latest ad by Sprint called 'All-in Wireless', where the carrier shows just how much simpler its offer is when compared to the counter-offers by T-Mobile, AT&T and Verizon Wireless.

And after all, Sprint is still the only carrier to offer true unlimited data.

New chief executive at Sprint Marcelo Claure is also puttin a lot of effort into improving the network, and we're curious to see whether the billion-dollar cash infusion by Japanese Softbank owner Masayoshi Son will finally put the Now Network on par with the rest. Simplicity, though? Sprint seems to really have it in contrast with all the little script you have to deal with on most other carriers.

source: Sprint

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36 Comments

1. HASHTAG unregistered

The Sprint representative says like 6 words and he's all in.

2. palmguy

Posts: 987; Member since: Mar 22, 2011

Best commercial by Sprint in years. Years! Worked there in 03 til 12. Now if only there network was up to par, they could attract new customers and keep them.

11. lsutigers

Posts: 832; Member since: Mar 08, 2009

That's a great / funny commercial!

5. waddup121 unregistered

That's nice to see.

31. Daftama

Posts: 641; Member since: Nov 03, 2012

Finally they have done something right lol

3. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

I like this commercial a lot. Their network has shown improvement and cost dictates a lot of peoples decisions even if LTE isn't as widespread as other carriers. It is perfect for a metro area.

17. Doakie

Posts: 2478; Member since: May 06, 2009

I work in Bellevue Washington, if you're not familiar with that area it's 10 minutes south from Microsoft's main Redmond campus, about 10 minutes north of T-Mobiles 3 building complex, also Samsung Mobility, HTC, Alcatel, Verizon, and Sprints own corporate building are right around T-Mobile. Sprint has no LTE in large pockets here, and only has 1-2 bars of 3G in some areas. Totally pathetic for an area so rich in tech companies in 2015. I have a OnePlus One on AT&T and a ZTE Force on FreedomPop(Sprint MVNO), I compare them side by side daily FYI.

18. Doakie

Posts: 2478; Member since: May 06, 2009

Oh I forgot LG, ZTE, and Huawei also have corporate offices by T-Mobile.

23. TheRequiem

Posts: 245; Member since: Mar 23, 2012

I'm pretty sure no one takes you seriously around here Dookie since virtually everyone else has a different experience. Btw, this is about a commercial. ;-)

4. AustinPaul

Posts: 155; Member since: Dec 13, 2011

Get that network (data) working, and I'll come back.

24. TheRequiem

Posts: 245; Member since: Mar 23, 2012

Speeds have tripled in Las Vegas in just one year and is now twice as fast as AT&T. It's great!

32. sissy246

Posts: 7129; Member since: Mar 04, 2015

Btw, this is about a commercia. Remember, you said that

6. Canaan

Posts: 351; Member since: May 25, 2014

Really liked the commercial, but Sprint doesn't offer good signal where I live.

7. AstronautJones

Posts: 305; Member since: Aug 01, 2012

Too bad Sprint has poor coverage and lacking VoLTE service in many areas. I laugh at my friends when they get kicked during Clash of clans attack because they get a call.. That stuff SHOULD be in fine print

25. TheRequiem

Posts: 245; Member since: Mar 23, 2012

Once VoLTE is enabled, that problem will be eliminated. Their software-based network will be able to turn on VoLTE very quickly once they build in the codecs and capacity. I believe they are trying to finish their 800mhz LTE rollout so they have very broad coverage and then they will flip the switch.

34. HempHead

Posts: 9; Member since: Dec 12, 2012

when do you suppose that'll be? 2065 when everyone else is on 9G LTE. Lol. funny commercial though.

8. Marienx

Posts: 122; Member since: Aug 27, 2013

Best comercial

9. Marienx

Posts: 122; Member since: Aug 27, 2013

Best comercial eveeeer. It clearly mentions what the other carriers are truly offering, don't lie about it in the process and mentions why Sprint is the best option by offering an amazing deal. $80 covers unlimited everything including the phone you buy, plus the commercial is entertaining all the way till the end. And kudos to Sprint for choosing an amazing celebrity.

10. Salazzi

Posts: 537; Member since: Feb 17, 2014

Victor, stop jerking off to Sprint. "Only carrier to offer true unlimited data"? Did you even bother reading? Usage Limitations: To improve data experience for the majority of users, *throughput may be limited, varied or reduced on the network*. *****Streaming video speeds will be limited to 600Kbps at all times, which may impact quality*****. Sprint may terminate service if off-network roaming usage in a month exceeds: (1) 800 min. or a majority of min. or (2) 100MB or a majority of KB. Prohibited network use rules apply-see sprint.com/termsandconditions. Streaming video will be limited to 3G (max of 600kbps) PS- Stars were added by me to highlight the important parts. Throughput may be limited, though in this case it doesn't specify anything about congestion, so it can and most likely will be done at will. And video speeds limited to 600kbps at ALL times? Talk about a shaft up the butt on this one. Plus the plan isn't even that good! They already had the $60 unlimited everything plan, and $20 lease for smartphone.. that's $80 DUH! Though the iPhone one was $50 unlimited everything and $20 to lease (though they did do BYOD for a short period of time).

12. lsutigers

Posts: 832; Member since: Mar 08, 2009

Sprint will not be throttling their network anymore since the new FCC net neutrality rules went into effect a few weeks ago.

13. Salazzi

Posts: 537; Member since: Feb 17, 2014

Dude, read the print. It's listed right with the new promotion. When you go on their site, press "read more" for promotion, then look at the bottom. I don't see what the point of claiming they won't throttle anymore was, when they went around and made it even worse. Definitely trying to f**k over potential new customers, especially tech savvy ones, who saw the announcement that they won't throttled, only to find out they put in new, even worse rules into play.

14. benzb

Posts: 82; Member since: Jan 19, 2012

This commercial and this "new" plan took effect after they supposedly stopped with the throttling. I also called and confirmed with Sprint that video speeds are reduced to 3G speeds. It's in the "fine print" all over the website. At least with T-Mobile, you get the full speed to do whatever you want with zero restrictions. Also, they failed to give the complete picture when comparing Sprint with T-Mobile. T-Mobile is a little more expensive - that's correct. But you get a lot more for your money. T-Mobile $80 Unlimited LTE Data 7GB FREE HOTSPOT Rhapsody Radio FREE BOGO In-Flight Texting FREE More FREE International Data areas 3G/4G Simultaneous Voice and Data Phone leasing allowing 3 upgrades / year at no addtl charge. Extra charge for equipment Faster Network No Limit on what you can do on LTE Speeds Sprint $80 ALL IN Tethering Costs EXTRA LIMITED FREE DATA IN OTHER COUNTRIES Can only upgrade once / year BOGO In-Flight Texting costs EXTRA Rhapsody Radio costs EXTRA Can't talk on the phone and use 3G/4G Data Slower Network Video streaming slowed to "3G" speeds. (This is what uses the most data. In my opinion, if you don't video stream, you don't really need unlimited in the first place!)

19. bitslizer

Posts: 27; Member since: Jul 29, 2010

I think the Tmobile $80 does not include the phone leasing cost, while the Sprint $80 does include the phone leasing cost for a IP6 or GS6

21. Salazzi

Posts: 537; Member since: Feb 17, 2014

except it's still more expensive than T-Mobile if you're doing more than 1 line. T-Mobile is $80, 60, 40, 40, 40... for each line with unlimited everything. Sprint is $80, 80, 80, 80, 80

26. TheRequiem

Posts: 245; Member since: Mar 23, 2012

incorrect, T-Mobile also has restrictions - They throttle service after 21gb's are used. Which to me is better then lowering to 600kbps for video, but still, it is a restriction.

27. Salazzi

Posts: 537; Member since: Feb 17, 2014

I agree, even if T-Mobile was to throttle everyone past the 21gb mark, it's a lot better than constantly being throttled to 600kbps. The point though is they *might* throttle you after 21gb. It depends on tower congestion and is only used as a backup option. On the other hand, Sprint doesn't even mention anything about throttling only taking place when towers are under stress.. just says throughput may be limited on the network, which implies that it can happen for any reason whatsoever. Add to that the permanent throttling of video to 600kbps (which according to Youtube, is really only enough to run 240p, and maybe 360p).

37. thunder18

Posts: 156; Member since: Aug 06, 2009

This just in, Sprint Removes Video Streaming Limits in Response to Customer Feedback:http://newsroom.sprint.com/article_display.cfm?article_id=11931 So you were right yesterday, but at least they have heard people and have chosen to make the consumer friendly choice.

36. rwmgd2

Posts: 3; Member since: Dec 11, 2014

T-Mobile DOES NOT throttle unlimited plans period.

16. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I'm sure he chose Sprint because they kicked some millions over his way.

20. Salazzi

Posts: 537; Member since: Feb 17, 2014

and he probably closed down the line immediately after.

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